Fired Up, Not Burned Out: How One CEO Rebuilt After Toxic Leadership - Aubrey Amatelli

After 200+ episodes, I’m hitting pause on Think Business with Tyler. In this solo episode, I share why I made the decision, what I’ve learned from these conversations, and where I’m headed next. If you’ve enjoyed the stories and insights here, I’d love for you to join me on my new show, Profit & Grit, where I dive deep into the real challenges and wins of home service entrepreneurs. Listen in for a heartfelt thank you and a look at what’s next. My links: www.profitandgrit.com www.cfomadeeasy.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Vince Perri once brought in over $500K in a single year, and still found himself nearly broke. After scaling a public adjusting firm during a major hurricane surge, Vince assumed his CFO, COO, and CMO had everything under control. But the numbers weren’t adding up. Cash was disappearing, payroll was overwhelming, and his business was on the verge of collapse. What followed was a brutal wake-up call and a full reset. Vince took ownership, overhauled his systems, and rebuilt with a focus on simplicity, structure, and financial visibility. Now a certified business broker and exit strategist, Vince helps owners create businesses they can actually sell—or walk away from without regret. In this hard-earned, operator-level conversation, Vince shares: How a high-income year still led to a cash crisis Why trusting advisors too much nearly destroyed his business The turning point that forced him to implement Profit First How he rebuilt using SOPs, Loom, and team accountability Why your business isn’t healthy if you can’t leave for 30 days His method for creating “value clarity reports” before a sale Why recurring revenue and owner independence drive valuation Key Lessons:Revenue Can Lie – Big income doesn’t mean you’re safeBlind Trust is a Risk – Understand your advisors or pay the priceProcess First, People Second – Don’t hire leadership without systemsOwner-Dependent = Unsellable – Build it so it runs without youInformation Should Be Timely – Late numbers aren’t helpful Host: Tyler Martin, Think Business Podcast Want a financial strategy that scales with your service business? Let’s talk: 📅 Book a Strategy Call 🎧 Subscribe: ThinkBusinessWithTyler.com Follow Tyler: 🔗 LinkedIn 📸 Instagram ▶️ YouTube 🎵 TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Aubrey Amatelli walked away from a toxic executive role, burned out and battling workplace harassment. A year later, she bootstrapped PayRio—a fintech startup focused on cannabis and alternative medicine payments—and hit profitability without taking a salary. As a single mom of three, Aubrey didn’t just build a company—she built a system designed to withstand chaos. No outside funding. No fluff. Just smart execution, relentless focus, and a culture her team now calls family. She now leads one of the fastest-growing high-risk payment processors in the country, recently earning “Best Place to Work” from Cannabis Business Times. In this real-world, founder-to-founder episode, Aubrey shares: Why she left a C-suite role after hitting a wall with toxic leadership How she bootstrapped with 1099 sales reps and kept costs lean The playbook she used to become profitable in year one What happened when a key partnership fell apart and cost her seven figures How she treats contractors like full-time employees to drive loyalty The system she built to manage culture and turnover as she scales What she’s doing to prepare for federal cannabis legalization Key Lessons:Build Through Adversity – Your worst season can launch your best workTrust is a Growth Strategy – Aubrey hired people she already knew and built from thereRun Lean, Not Bare – Focus on profitability before scaleCulture Is Earned – Treat your people like people, not payrollPrepare for the Inevitable – Market changes are coming; build now, pivot later Host: Tyler Martin, Think Business Podcast Want a financial strategy that scales with your service business? Let’s talk: 📅 Book a Strategy Call 🎧 Subscribe: ThinkBusinessWithTyler.com Follow Tyler: 🔗 LinkedIn 📸 Instagram ▶️ YouTube 🎵 TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt Ebert opened his first body shop with $100K in credit card debt, no formal education, and no safety net. Today, he runs Crash Champions—one of the largest collision repair companies in America, with over 600 locations across 38 states. But Matt didn’t scale overnight. He bootstrapped for 15 years, maxed out SBA loans, stretched every dollar, and nearly lost everything trying to get past four shops. He didn’t bring on private equity to cash out—he used it to double down. In this episode, Matt shares what it really takes to scale a gritty, blue-collar business into a national powerhouse—without losing control, culture, or clarity. In this candid conversation, Matt reveals: Why most businesses break at location #2 (and how he survived) How he grew past cash flow hell and vendor delays What he looked for in a private equity partner—and what scared him most How he keeps culture strong at 600+ shops Why staying founder-led gives him an edge What he’s building toward now—and why he’s not slowing down Key Lessons: Survival Comes Before Scale – You can’t grow what you can’t keep alive Think Bigger, But Know Your Numbers – Dreams need discipline Use Capital, Don’t Depend on It – PE should be a lever, not a life raft Don’t Rob Peter to Pay Paul – Scaling can backfire without the right team in place Founder-Led Still Wins – When you’ve done the job, people trust your leadership Host: Tyler Martin, Think Business Podcast Want a financial strategy that scales with your service business? Let’s talk: 📅 Book a Strategy Call: https://calendly.com/tylermartin/strategy 🎧 Subscribe: ThinkBusinessWithTyler.com Follow Tyler: 🔗 LinkedIn 📸 Instagram ▶️ YouTube 🎵 TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric Malka crossed the border at 17 with no green card, no college degree, and just $100 in his pocket. Twelve years later, he sold his luxury grooming brand, The Art of Shaving, to Gillette in one of the most unexpected strategic exits of the decade. What started with a 250-square-foot NYC shop and a few products on consignment turned into a globally recognized brand that redefined men’s grooming. But Eric didn’t just build a business—he built a playbook on grit, execution, and staying calm when everything’s on the line. From dodging shady vendors to navigating the 2008 financial collapse mid-acquisition, Eric’s journey is proof that bootstrapped brands can still win big. In this no-fluff, straight-shooting episode, Eric shares: How being broke and undocumented shaped his entrepreneurial mindset Why he started with $12K and a tiny store before chasing scale The newspaper article that 20x’ed his revenue overnight What happened when a key supplier tried to blackmail him for equity How he built an entire new product line in secret What drove his decision to sell during the Great Recession The most common mistake he sees new founders make today Key Lessons: Execution is Everything – Ideas are cheap, but execution is what builds empires Start Small, Think Big – Small, profitable wins compound fast when paired with bold vision Don’t Chase More – Know when “enough” gives you freedom and take it Vendors Aren’t Partners – Protect your leverage and be ready to pivot fast Build for Pressure – Your calm under fire will define your success Host: Tyler Martin, Think Business Podcast Want a financial strategy that scales with your service business? Let’s talk: 📅 Book a Strategy Callhttps://calendly.com/tylermartin/strategy 🎧 Subscribe: ThinkBusinessWithTyler.com Follow Tyler: 🔗 LinkedIn 📸 Instagram ▶️ YouTube 🎵 TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

William Holsten went from corporate marketer to carnival game inventor—then turned failure into a business-saving framework that’s helping founders avoid costly mistakes. What started as a fun idea to support a charity carnival became Pitch Burst, a hit water balloon game that gained national attention. But behind the scenes, poor materials, refund requests, and engineering missteps nearly tanked the business. Rather than quit, William went back to the drawing board—and created a smarter way to build and scale. He turned hard-won lessons into a repeatable system: one that’s now captured in his book Uh-Oh: Avoiding Dumb Mistakes in Business, and shared with founders across the country through his work as a SCORE mentor. In this honest, tactical episode, William shares: The product launch mistake that wiped out his capital His 5-part decision tree for what to do when things go wrong Why most “testing” isn’t nearly enough How he sold his patent and walked away whole The power of pre-mortems, quitting coaches, and self-assessments Why optimism can blind entrepreneurs to early warning signs The one question from his son that changed everything Key Lessons: Test Like It’s Life or Death – Real-world stress testing beats optimism every time Decide Smarter – Use William’s five paths to respond to failure: fix, pivot, quit, accept, or ignore (spoiler: never ignore) Learn Before You Leap – Pre-mortems and customer journey maps help avoid “uh-oh” moments before they happen Get Out With Grace – Even struggling businesses can sell—if you structure the deal right Mentorship Is Free—Use It – The smartest founders ask for help early and often Host: Tyler Martin, Think Business Podcast Want to build a business that avoids dumb mistakes? Let’s talk: 📅 Book a Strategy Call https://calendly.com/tylermartin/strategy 🎧 Subscribe: ThinkBusinessWithTyler.com Follow Tyler: 🔗 LinkedIn 📸 Instagram ▶️ YouTube 🎵 TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Seitz went from dental school dropout to building a $150M+ national franchise in the pet services industry with no private equity and no shortcuts. What started with a family grooming shop in 1977 has grown into EarthWise Pet, a multi-brand platform with over 200 brick-and-mortar and mobile locations, 1,400+ employees, and a one-of-a-kind AI-powered pet dietitian. But Michael didn’t just expand a family business; he reinvented what pet retail and service could look like at scale. By blending deep industry expertise with bold operational moves (including acquiring 42 stores in a single day), he built a business that serves pets and empowers franchisees while keeping ownership in the hands of real operators. In this no-fluff, tactical episode, Michael shares: Why franchising surges during economic downturns How he scaled without VC or PE funding What went wrong with two major acquisitions (and how he recovered) His “buy then flip” strategy that lowers franchisee barriers How EarthWise uses AI to build authority, not cut costs The make-or-break moment in founder partnerships Why building the right team is more important than EBITDA Key Lessons: Grow With Purpose – Scale isn’t just about size—it’s about systems, talent, and strategic timing Franchise the Right Way – Say no often, protect the culture, and hand-pick operators who expand Let Go to Grow – Founders must release control and ego to evolve as leaders Talent Is a Growth Strategy – Use M&A to bring in people, not just profits Tech With Trust – AI should empower your customers, not replace your values Host: Tyler Martin, Think Business Podcast Want to build a service business that actually scales? Let’s talk: 📅 Book a Strategy Call https://calendly.com/tylermartin/strategy 🎧 Subscribe: ThinkBusinessWithTyler.com Follow Tyler: 🔗 LinkedIn 📸 Instagram ▶️ YouTube 🎵 TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

William Milliken went from digital marketing agency owner to building a multimillion-dollar business scooping dog poop, and turned it into an empire of opportunity. What started with a $1,200 Facebook ad budget and a willingness to get dirty has grown into Swoop Scoop, a fast-scaling service company with over 2,500 weekly customers and a booming online community. But Will didn’t just build a business; he built a playbook for blue-collar entrepreneurs. With no VC cash, no complex tech, and no fancy office, he scaled through brand power, ruthless efficiency, and relentless execution. The result? A scalable, systemized business with franchise-level potential—and a community that’s generating nearly $1M a year on its own. In this no-fluff, highly tactical episode, Will shares: Why he turned down 100+ franchise requests to stay in control How he uses quarterly billing to boost retention and lifetime value His dead-simple customer acquisition funnel that still works today The $2/hour hiring strategy that’s beating Amazon and FedEx How his YouTube channel adds 40+ paid community members a week What new founders get wrong (and why logos don’t matter) Why low-barrier service businesses might be the ultimate growth hack Key Lessons: Moats Matter – Even in commodity services, brand + speed = defensibility Start Dirty, Scale Smart – The right execution makes “ugly” businesses unstoppable Billing is a Growth Lever – Extend payment cycles, extend customer life Team Like a Pro – Better jobs = better people = better business Simple Wins – Keep it lean, keep it fast, and keep it focused Host: Tyler Martin, Think Business Podcast Want to build a service business that actually scales? Let’s talk: 📅 Book a Strategy Call https://calendly.com/tylermartin/strategy 🎧 Subscribe: ThinkBusinessWithTyler.com Follow Tyler: 🔗 LinkedIn 📸 Instagram ▶️ YouTube 🎵 TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Justin Snyder went from $100 and a bag of spirulina to building an 8-figure superfoods brand—without a single dollar of outside funding. What started with borrowed packaging and orders fulfilled from a local health shop has grown into Forest Superfoods, a thriving ecommerce business known for premium, organic supplements. But Justin didn’t get there by following the playbook. He bet on brand integrity, lightning-fast fulfillment, and lean operations instead of flashy marketing and investor cash. The result? A business built on trust, profitability, and purpose—with zero compromises. In this transparent and tactical conversation, Justin shares: How walking away from a cofounder unlocked 10x growth Why “Cheap Superfoods” was the worst (and best) brand mistake he made The exact moment he decided to never raise outside capital How daily cold plunges became his personal business therapy Why speed, simplicity, and product purity became his competitive edge The small daily habit that keeps his company moving forward How a trip to India sparked the idea behind Forest Superfoods Key Lessons: Bootstrap with Brains – Why scrappy beats sexy when building a lasting brand Rebrand with Intention – Your name isn’t just a label, it’s a message Ditch the VC Dream – Growth doesn’t require giving up control Serve with Speed – Operational excellence is your marketing Clarity Over Complexity – Great businesses are often the simplest Host: Tyler Martin, Think Business Podcast Ready to build something on your terms? Let’s talk: 📅 Book a Strategy Call https://calendly.com/tylermartin/strategy 🎧 Subscribe: ThinkBusinessWithTyler.com Follow Tyler: 🔗 LinkedIn 📸 Instagram ▶️ YouTube 🎵 TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Estil Wallace went from addiction and jail to building a multimillion-dollar recovery center—by applying the same 12-step grit to entrepreneurship. What started with 10 beds and a mission has grown into one of Arizona’s leading behavioral health agencies. But it didn’t happen by playing it safe. Estil had to stop doing $10 tasks, hand over control, and become the kind of CEO his company actually needed. The result? Exponential growth, a rock-solid culture, and a leadership style rooted in radical ownership—not ego. In this raw, unfiltered conversation, Estil shares: The exact moment his team told him to stop being the bottleneck Why clinical outcomes and cash flow are his north stars How trying to help everyone at once led to mass client dropouts The 2 filters every decision at Cornerstone must pass through The one business book he reads like a textbook—not just once How moving furniture for $8/hr taught him more than school ever did Why recovery and business are both messy, nonlinear, and worth it Key Lessons: Step Back to Scale: Why the best founders eventually fire themselves from the weeds Outcomes Over Optics: How Estil measures real success—and fixes what’s broken Hire for Heart: Why degrees matter less than mission-alignment Own the Mess: Leadership starts with radical responsibility Program-Led Growth: Why service expansion beats property expansion every time Host: Tyler Martin, Think Business Podcast Ready to build something resilient? Let’s talk: 📅 Book a Strategy Call https://calendly.com/tylermartin/strategy 🎧 Subscribe: ThinkBusinessWithTyler.com Follow Tyler: 🔗 LinkedIn: http://linkedin.com/in/thinktyler 📸 Instagram: http://instagram.com/think_tyler ▶️ YouTube: https://www.youtube.com/@thinktylercfo 🎵 TikTok: http://tiktok.com/@thinktyler Learn more about your ad choices. Visit megaphone.fm/adchoices