Learn How Industry Magazines Can Help You Form Relationships With Your Audience
In the episode, we will hear from Ken Spaeth, the CFO at Cutting Tool Engineering magazine, on why it is crucial NOT to cut your marketing and advertising to save costs. This is very interesting because, as we all know, CFOs are usually very interested in reducing expenses to make a more attractive bottom line.
Instead of cutting your budgets, look for channels that can give you the reporting and analysis you need to ensure that your marketing dollars give you the best ROI.
Like most CFOs, Ken talked about leads and the importance of getting good leads, but Donna had to push him on his views about brand awareness. Ken swallowed deeply and then jumped in to confirm that branding is essential to complement all their marketing efforts.
We spoke about the importance of showing the prospects that it is the right place for them because it offers the value they need to grow as a company. We covered the importance of web reporting showing traffic, engagement, and performance metrics which can help advertisers make the right decision for their advertising budgets.
Cutting Tool Engineering is seeing an increase in social media engagement, so the conversation went into videos and how to leverage their content.
Marketing is constantly evolving, and as a reputable brand, you have to talk directly to your prospects with content they find valuable.
Listen in to see how this publisher offers their subscribers and advertisers the information they need to succeed.
If you have any questions about Cutting Tools Engineering, please contact: Ken Spaeth at [email protected]
If you would like to discuss the best marketing strategy for you to achieve your goals quickly, please feel free to contact me, Donna Peterson, at dpeterson@worldinnovators.
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