What’s Working Now in Coaching Business Marketing (2025 Update)

Got some feedback or a question for Laura? Send it in here!Welcome back to another Behind the Scenes episode where I share an update on what’s been going on in my business and life since the start of 2025.I enjoy sharing these posts as they serve as being fairly cathartic for me, but I do also hope that they are also useful for you too.Tune in to learn:The big things I’ve been working on in my business in the first half of the yearMy business income so far for 2025The two things I’ve done in the last six months that I’d been putting off for yearsWhy the last year has been one of my most challenging years personallyHow I’ve managed to keep showing up in my business while navigating personal challengesWhat I’m planning nextCheck out the blog post that accompanies this episode.Laura’s links:Laura's websiteLaura's InstagramLaura's YouTubeJoin Laura’s email list for updatesOther links mentioned in this episode:Behind the Scenes 2024 and 2025 PlansWhy I ditched Instagram for this weekly content strategyHow planning in mini seasons helps me reach my goalsThe Searchable Show MethodMichelle PonvertAtomiconIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!Building that all-important know, like, and trust factor is at the heart of attracting coaching clients and growing a thriving coaching business. If you’re unsure about how to weave this into your content, don’t worry, you’re in the right place. Let’s explore how to create content that feels genuine, connects deeply, and helps your audience feel confident choosing you as their coach.Tune in to learn:How to create more than you consume so your content stands out and feels unmistakably youWhy sharing real stories from your life builds deeper trust and connection with your audienceWays to show how you genuinely walk your talk, making your work feel authentic and relatableHow having a clear point of view can help you attract the right clients, not just any clientsTips for writing and speaking in your natural voice to make your content feel warm and humanCheck out the blog post that accompanies this episode.Laura’s links:Laura's websiteLaura's InstagramLaura's YouTubeJoin Laura’s email list for updatesOther links mentioned in this episode:The Searchable Show MethodIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!If social media is leaving you feeling exhausted, overwhelmed and maybe even a bit anxious - I know how you feel.Many coaches feel like social media is a must have when it comes to marketing their businesses and getting clients, but that doesn’t have to be the case.I’ve recently taken an extended break from Instagram and doubled down on my searchable platform marketing strategy and in this podcast I’ll be sharing the results.Tune in to learn:Why I ditched Instagram and what I’ve done instead to get clientsThe unusual results I’ve experienced from being on social media lessHow to create a sustainable marketing strategy in today’s uncertain online spaceHow I’d approach Instagram and social media if I decided to go backCheck out the blog post that accompanies this episode.Laura’s links:Laura's websiteLaura's InstagramLaura's YouTubeJoin Laura’s email list for updatesOther links mentioned in this episode:The Searchable Show MethodEp 37 The Evergreen Instagram Grid FunnelIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!Things are evolving in the online space and what used to work well when it comes to marketing is shifting. In this episode of the show I’m sharing five specific things that are working well to market health and life coaching businesses, and some tips for how you can make changes in your strategy to double down on them.Tune in to learn:How to tackle the rise of AI so you can still stand outWays you can become more present across multiple marketing platforms in less timeThe one form of marketing you can’t ignore if you want to scaleHow having a clear point of view can transform your marketingCheck out the blog post that accompanies this episode.Laura’s links:Laura's websiteLaura's InstagramLaura's YouTubeJoin Laura’s email list for updatesOther links mentioned in this episode:Search & ConnectThe Searchable Show MethodEp 178 - From Overwhelmed to Booked: How to Create a Simple Marketing Plan that Works for YouIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!If you’d like to market your coaching business with more ease and less overwhelm so you can finally get booked out with clients then this blog post is going to be so helpful for you!I know how hard it can be to figure out a marketing plan that is simple, and that actually works - even more so if you don’t have loads of time to spare on marketing.I’m going to break down a few steps to help you develop a marketing plan that is aligned for you, while also being effective.Tune in to learn:The four different types of marketing you can use to grow your coaching businessHow to decide which you should focus onMy three step process for planning content that attracts, connects and convertsHow to put together your marketing focus into a plan that won’t overwhelm youCheck out the blog post that accompanies this episode.Laura’s links:Laura's websiteLaura's InstagramLaura's YouTubeJoin Laura’s email list for updatesOther links mentioned in this episode:Search & ConnectEp 177 with Danielle Gagnon on Content PlanningMy Planning Templates for CoachesIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!This week on The Wholehearted Business Show we’re exploring the world of blogging and content planning with SEO specialist Danielle Gagnon.Danielle is an SEO strategist who helps small business owners grow their traffic without relying on social media. She teaches simple, sustainable strategies that make SEO feel doable and effective—no tech overwhelm required. Danielle is the founder of the SEO Success Lab and has helped hundreds of entrepreneurs turn their websites into lead-generating machines.Danielle will be speaking all about Podcast SEO at my new Micro Audio Summit - Search & Connect which begins in June - learn more here and registerTune in to learn:Whether or not blogging is still relevant for health and life coachesHow to use blogging to help you grow your health and life coaching businessA step by step approach to content planningHow to do keyword researchWhat you need to know about the impact of AI on bloggingCheck out the blog post that accompanies this episode.Laura’s links:Laura's websiteLaura's InstagramLaura's YouTubeJoin Laura’s email list for updatesOther links mentioned in this episode:Danielle’s LinksWebsiteInstagramIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you...✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 4 or 8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!This week on The Wholehearted Business Show I’m talking all things SEO, AI and Blogging with Meg Casebolt.Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales.Meg’s clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic … but still want their websites to get found on Google for their brilliance and turn readers.Meg lives in Rochester, NY with her husband, 2 boys and 80lb pit bull. She has an insatiable appetite for s’mores, Broadway musicals and romance novels.Meg will be speaking more about SEO and using it to attract clients in my new Micro Audio Summit - Search & Connect which begins in June - learn more here and registerTune in to learn:What SEO is and how it can benefit a coaching businessThe importance of evergreen content and its benefits over social mediaEssential starting points for implementing SEO on a websiteHow to use AI tools like ChatGPT to assist with content creation without losing authenticityThe benefits of diversifying marketing strategies beyond social mediaHow to think about the search intent of potential clientsCheck out the blog post that accompanies this episode.Laura’s links:Laura's websiteLaura's InstagramLaura's YouTubeJoin Laura’s email list for updatesOther links mentioned in this episode:Meg’s LinksFree SEO Starter KitWebsiteYouTube ChannelAggressively Human PodcastFirst Dates and Soul Mates PodcastIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you...✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 4 or 8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!If you’re a more highly sensitive or heart centred coach, the idea of becoming more visible can trigger a lot of big feelings and emotions. Perhaps you’re just a more private person and the idea of sharing every corner of your life online feels completely unaligned. Maybe just the concept of ‘being seen’ in your role as a coach feels uncomfortable.Whatever the reason, not feeling good about visibility as a coach can really hold you back when it comes to attracting clients and creating the business you dream of. Right now, being visible in some way which allows others to simply know you exist - but also in a way that enables people to connect with you - is becoming more and more essential if you want to create a successful business.As someone who has struggled with my own visibility issues, I know how much of a challenge it can be to overcome them - but it can be done!In this episode of the show I’m going to share some key steps to overcome your fear of visibility - all while honouring your highly sensitive nature.Tune in to learn:How to create your own personalised visibility scaleThe truth about becoming more confident in being seenHow to know if your fears are blocks, alignment or legitimate concernsThe key to motivating yourself to keep showing up and growing your visibilityCheck out the blog post that accompanies this episode.Laura’s links:Laura's websiteLaura's InstagramLaura's YouTubeJoin Laura’s email list for updatesOther links mentioned in this episode:4 Hour Marketing Workflow for CoachesHow I Manifest in my Coaching BusinessDanielle LaPorte Desire MapIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!Download my free 4 Hour Marketing Workflow for Coaches hereIf you’ve ever found yourself feeling drained by the idea of constantly showing up on Instagram or chasing trends on TikTok, you’re not alone. Many health and life coaches just don’t get along with social media - and that’s ok!The good news is that building a successful coaching business doesn’t have to include reels, hashtags, or endless scrolling. You’re not necessarily missing out if you decide not to use social media at all as its effectiveness as a method for attracting clients can be hit and miss.Previous episodes of the show have focused on non social media marketing that includes search based platforms such as Pinterest, YouTube and Blogging with SEO.But what if you want to get more clients without using social media - and you also want to minimise how much you use tech? Then I’ve got you covered, in this ep I’ll be sharing 5 proven, low tech methods for attracting clients, without needing to be glued to your phone.Tune in to learn:Why to consider ‘low tech’ solutions to attract more clientsHow to collaborate without competitionThe biggest form of low tech, non social media based marketing I wish more coaches were making use ofWhy it’s worth considering some of the ‘old school’ marketing strategiesCheck out the blog post that accompanies this episode.Laura’s links:Laura's websiteLaura's InstagramLaura's YouTubeJoin Laura’s email list for updatesOther links mentioned in this episode:How to Market Your Coaching Business Without Social Media4 Hour Marketing Workflow for CoachesIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!This week on The Wholehearted Business Show I’m chatting to professional organiser Tracy Hoth.Tracy Hoth (pronounced like both) is a 17-year veteran professional organiser and certified life coach on a mission to empower coaches and online business owners to reclaim their time, boost confidence, and maximize profitability through a streamlined and organised business.She hosts the globally ranked Organized Coach podcast and is the creator of Organized Coach Academy, where she helps coaches and online business owners become organized CEOs.Tune in to learn:The only 5 digital folders you need to organise your coaching businessHow your mindset might be getting in the way of being more organisedHow to manage ‘shiny object syndrome’ when it comes to organisational techHow being more organised is going to help your business grow and be more profitableCheck out the blog post that accompanies this episode.Laura’s links:Laura's websiteLaura's InstagramLaura's YouTubeJoin Laura’s email list for updatesOther links mentioned in this episode:Tracy’s links:Tracy’s free training - The Only 5 Digital File Folders You'll Ever Need to Run a Smooth (and Profitable) Coaching BusinessWebsiteInstagramFacebookIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you...✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 4 or 8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.