Ep 242: How to Plan a Calm, Low-Pressure Launch for Your Coaching Business

Got some feedback or a question for Laura? Send it in here!If you’re a coach who knows you’re getting your clients incredible results, but people landing on your website or seeing your content just aren’t quite getting what you do, this one’s for you. So many heart centred coaches soften their outcomes because claiming them feels salesy, and it quietly costs them clients.In this week’s episode, I’m sharing how you can refine your messaging and positioning so you’re truly owning the results you get, without over-promising and without having to re-niche from scratch.Tune in to learn:Why “polite” positioning costs established coaches more than they realiseThe difference between owning your results and over-promising (and how to stay ethical)The question to ask clients that most heart centred coaches avoidA simple two-word tool that turns vague outcomes into ones people actually want to pay forThe first place to update your message once you’ve sharpened itCheck out the blog post that accompanies this episode.Laura’s links:Laura’s website Laura’s Instagram Laura’s YouTube Join Laura’s email list for updatesOther links mentioned in this episode:Clarity Call1:1 Mentoring with LauraIf you’re a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I’d LOVE to help you…✨ Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!If you’re a health or life coach with an offer and an email list but selling makes you squirm, this one’s for you. Maybe you worry about sending too many emails, maybe you don’t feel ready to be visible, or maybe deep down you’re worried your offer isn’t good enough.In this week’s episode I’m sharing the three mindset blocks I see most often in sensitive, heart centred coaches (and that I’ve had to work through myself), plus practical ways to move past each one so you can start selling in a way that feels really good to you.Tune in to learn:Why what feels like “too many emails” to you is probably not enough from your list’s side of the inboxThe surprising reason pure sales emails are completely okay to sendHow I sat on my podcast idea for two years (and what finally got me past perfectionism)A simple list exercise to work out what you actually need in place before you show upWhy charging in alignment with your confidence makes selling feel so much easierCheck out the blog post that accompanies this episode.Laura’s links:Laura’s website Laura’s Instagram Laura’s YouTube Join Laura’s email list for updatesOther links mentioned in this episode:Chill Launch Lab Wholehearted Business®1:1 Mentoring with LauraIf you’re a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I’d LOVE to help you…✨ Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!If the idea of launching makes you picture weeks chained to your laptop, endless emails and webinars you dread, you’re not alone. So many highly sensitive and heart centred coaches avoid launching altogether, but it doesn’t have to be stressful or intense.In this week’s episode, I’m stripping launching right back to what it really is, sharing why sensitive coaches often struggle with it, and walking you through my step-by-step approach to planning a genuinely chill launch that fits your capacity.Tune in to learn:Why avoiding launches can actually make selling feel more draining, not lessThe simple definition of a launch that takes all the pressure offWhich parts of a launch are essential and which are completely optionalA step-by-step plan for a chill launch, including how to do it with just three emailsHow I ran a four week launch while still going hiking and getting a tattooCheck out the blog post that accompanies this episode.Laura’s links:Laura’s website Laura’s Instagram Laura’s YouTube Join Laura’s email list for updatesOther links mentioned in this episode:Wholehearted Business®1:1 Mentoring with LauraSales cycles episodeMapping your capacity episodeIf you’re a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I’d LOVE to help you…✨ Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!If you're a health or life coach who wants more clients without living on social media, this one's for you. A couple of my recent clients found me through ChatGPT, and it turns out AI search could be one of the best things to happen for sensitive coaches.In this week's episode, I share how people are now using AI platforms like ChatGPT, Claude, Perplexity and Gemini to find a coach, why your deep, nuanced content already puts you ahead of the curve, and five simple things you can do to help AI find you and understand what you do. No rewriting your website for the bots required.Tune in to learn:How the way clients search has shifted from short keywords to long, messy, detailed questionsWhy AI search is such good news if you're a highly sensitive coach who loves depth and nuanceThe five things that help AI find you (and understand who you help)The quick technical check that could be stopping your website showing up in AIA simple test you can do this week to see what AI knows about you (and where I landed when I tried it!)Check out the blog post that accompanies this episode.Laura's links:Laura's website Laura's Instagram Laura's YouTube Join Laura's email list for updatesOther links mentioned in this episode:The Steady Marketing Plan (free)How I use AI to run a calmer businessWholehearted Business®1:1 Mentoring with LauraIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨ Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!Trying to grow your coaching business while working full time can feel like a lot. You've only got a few precious hours a week, and it's hard to know how to make them count so your business actually grows.In this week's episode, I'm sharing the step-by-step plan I'd follow if I were growing a coaching business alongside a full-time job again (I've been there!). We look at how to find the time, what to focus on, and how to know when it's time to make the leap.Tune in to learn:Why getting clear on your end goal (full time, part time, multi-hyphenate or later in life) shapes everything elseHow to carve out business time slots, and actually protect themWhy a lack of time often isn't the real problem when you sit down to workThe client delivery bottleneck that keeps so many coaches on a rollercoaster, and how to avoid itHow to define your tipping point, so you know when to reduce your hours or leave your jobCheck out the blog post that accompanies this episode.Laura's links:Laura's website Laura's Instagram Laura's YouTube Join Laura's email list for updatesOther links mentioned in this episode:Clarity CallWholehearted Business®1:1 Mentoring with LauraIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨ Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!If you're a heart-centred health or life coach, you've probably bought courses and programs that promised the world and left you implementing everything on your own. You deserve to know exactly what you're signing up for before you invest in business support.In this week's episode, I'm taking you behind the scenes of my signature programme, Wholehearted Business®. I walk you through how it's structured, the six-area framework we use to build your client attraction system, and exactly how much it costs, so you can see how I help highly sensitive and neurodivergent coaches attract clients consistently even when they can't show up consistently.Tune in to learn:Why Wholehearted Business® runs for 12 months (and why I'll never promise to transform your business in six weeks)How the high-touch support works, from voice note coaching to one-to-one callsThe six key areas of the Wholehearted Business® frameworkWhat's included, from group calls and co-working to personal reviews of your sales pages and emailsReal client results, and the full pricing for both options‘The programme has been fantastic at helping me set goals, and prioritise tasks effectively. It has been great at giving me all the tools to ensure that my foundations are solid, and Laura's support has been invaluable at keeping me on track and helping me understand what is my next step so that I don't feel stuck or overwhelmed’‘The courses are all great, and I LOVE that you get Laura's eyes on your stuff once a month- that video feedback is GOLD! It's so reassuring and helpful. But I think a HUGE factor that has helped me is the community. The live group calls are fantastic. It's intimate, supportive and great for motivation and accountability. I always felt better after the calls. No exception.’Check out the blog post that accompanies this episode.Laura's links:Laura's website Laura's Instagram Laura's YouTube Join Laura's email list for updatesOther links mentioned in this episode:Wholehearted Business®The Searchable Show Method1:1 Mentoring with LauraIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨ Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!Secure your spot in the Steady MasterclassNo new enquiries. No discovery calls. Your clients coming to the end of their packages with nobody lined up behind them. If your coaching business has gone quiet and you're in full panic mode, I promise you're not the only one and I have absolutely been there myself.In this week's episode I'm breaking down what's actually happening when things go quiet, why it hits highly sensitive and neurodivergent coaches so much harder, the three panic moves to avoid, and the things you can genuinely do to get enquiries moving again.Tune in to learn:Why your results right now are based on what you were doing three to six months agoThe three things not to do when clients dry up (and why creating a new offer is rarely the answer)Four practical ways to get client conversations happening again this weekThe mindset question that can quietly unblock the whole thingWhy quick fixes alone will land you right back here in another few monthsCheck out the blog post that accompanies this episode.Laura's links:Laura's website Laura's Instagram Laura's YouTube Join Laura's email list for updatesOther links mentioned in this episode:The Steady MasterclassEp 225 Client Retention for CoachesEp 235 What happens in your business when you stop showing upWholehearted Business®1:1 Mentoring with LauraIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨ Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!Secure your space in the Steady Masterclass hereIf you’re feeling overwhelmed, de-motivated and unsure how to kick start your coaching business growth - especially as we head into September then this episode of the podcast is for you.In this week's episode I'm breaking down exactly what to let go of, how to honestly audit where you're at right now, and the order to build things in so you stop scattering your energy across twelve half-finished projects.Tune in to learn:Why shiny object syndrome is keeping you overwhelmed, and what to let go of firstThe honest reason I tell most highly sensitive coaches to step away from social mediaA seven area quick fire audit to find out where your focus actually needs to goThe exact order to build in if you're a newer coach (and it's only three things)What shifts when you're more established and already have steady 1:1 clientsCheck out the blog post that accompanies this episode.Laura's links:Laura's website Laura's Instagram Laura's YouTube Join Laura's email list for updatesOther links mentioned in this episode:The Steady MasterclassWholehearted Business®1:1 Mentoring with LauraThe Searchable Show MethodIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨ Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!If you're a health or life coach, chances are there's a question sitting in the back of your mind most days: where on earth do I actually find clients? And the usual answer is post more, network more, DM more. Which, if you're highly sensitive, feels absolutely awful.So I tracked it. Every single client enquiry over the last 12 months, with an actual spreadsheet and percentages. In this week's episode I'm sharing the full breakdown, including the bit that surprised me and the bit that didn't surprise me at all.Tune in to learn:The percentage breakdown of where my client enquiries came from over the last 12 monthsWhy not a single client came from posting on Instagram, Facebook or sliding into DMsThe two platforms doing almost all of the heavy lifting, and why they suit sensitive coaches so wellHow people are quietly starting to find me through ChatGPT and AI searchWhere paid ads fit alongside organic content, honestly and without the hypeWhat a spontaneous client enquiry is, and why it's the thing to build towardsCheck out the blog post that accompanies this episode.Laura's links:Laura's website Laura's Instagram Laura's YouTube Join Laura's email list for updatesOther links mentioned in this episode:Wholehearted Business®1:1 Mentoring with LauraWhy I changed from Health Coach to Business MentorGet more clients without the hustle: Spontaneous Client InquiriesIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨ Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!If you stepped away from your coaching business for two weeks, what would still be working when you came back? For a lot of heart-led and highly sensitive coaches the honest answer is nothing, and coming back always feels like starting from zero. That's not a discipline problem, it's a design problem.In this week's episode I walk you through building a steady marketing plan that works when you can't. We map your capacity into three tiers and sort out exactly which marketing activities belong in each one, so your business keeps bringing people in even during your lowest weeks.Tune in to learn:How to map your capacity into three tiers, and what each tier is actually forThe marketing that keeps working when you're not working, and why it compoundsWhy social media, DMs and networking belong in your highest capacity weeks and not your normal onesWhat to have running in the background so you never come back from a break at zeroGrab the free workbook that accompanies this episode to map your own three tiers.Check out the blog post that accompanies this episode.Laura's links: Laura's website Laura's Instagram Laura's YouTube Join Laura's email list for updatesOther links mentioned in this episode:The free capacity workbookHow to Grow Your Coaching Business When You Can’t Be ConsistentWholehearted Business®1:1 Mentoring with LauraIf you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…✨ Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.Apple Podcasts / Spotify