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When you start charging a business for their use of IT, your consumers suddenly find that by changing their behaviour they can change what they pay. This can bring out positive and negative actions, and in this episode we start to look at these and how to prepare and react to them.
Some of the examples used in this episode, particularly those of bad behaviours, are anonymised but based on real-life experience. As we say in the episode, don't follow the bad examples, or you may find that the punitive effects are not favourable!
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