Raising the Bar: Why Consumer Insights Matter at William Grant & Sons with Paul Basford

In this episode of The Speed of Culture Podcast, Matt Britton sits down with Beth Wood, EVP and Chief Marketing Officer at Principal Financial Group. Beth shares her insights on navigating financial services, the role of grit in leadership, and Principal's unique approach to brand-building through empathy and expertise.Follow Suzy on Twitter: @AskSuzyBizFollow Beth Wood on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton sits down with Paul Basford, US President and Managing Director of William Grant & Sons. Paul shares insights into driving growth, navigating shifts in consumer behavior, and embracing premiumization across William Grant’s portfolio of high-end spirits.Follow Suzy on Twitter: @AskSuzyBizFollow Paul Basford on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton sits down with Amy Martin-Ziegenfuss, Chief Marketing Officer at Carnival Cruise Lines. Amy shares insights into how Carnival successfully navigated the post-pandemic travel surge, the brand's approach to customer segmentation, and how they tap into the creator economy to bring their onboard experiences to life.Follow Suzy on Twitter: @AskSuzyBizFollow Amy Martin-Ziegenfuss on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton speaks with Gail Hollander, Chief Marketing Officer at The J.M. Smucker Company. Gail discusses the importance of understanding cultural truths, how to remain relevant in a fast-evolving CPG landscape, and the art of balancing short-term wins with long-term brand equity.Follow Suzy on Twitter: @AskSuzyBizFollow Gail Hollander on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton talks with Tom Gargiulo, Chief Marketing Officer at BODYARMOR Sports Nutrition. Tom shares the challenges of competing in the sports hydration market, how AI reshapes the brand’s strategies, and what it takes to build a winning team in the industry. Follow Suzy on Twitter: @AskSuzyBizFollow Tom Gargiulo on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton sits down with Julia Goldin, Chief Product & Marketing Officer at the LEGO Group. Julia shares how LEGO ignites creativity in both children and adults, discusses the brand’s exciting partnerships with global icons like Pharrell Williams, and highlights LEGO’s dedication to diversity and inclusion. Plus, she gives an inside scoop on the much-anticipated LEGO Movie set to release on October 11th!Follow Suzy on Twitter: @AskSuzyBizFollow Julia Goldin on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton chats with Melody Lee, Chief Marketing Officer at Mercedes-Benz USA. Melody shares insights on navigating the post-COVID automotive industry, driving innovation in electric and autonomous vehicles, and how Mercedes is adapting to new consumer behaviors. Follow Suzy on Twitter: @AskSuzyBizFollow Melody Lee on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton chats with David Corns, CMO of Opendoor. David shares how Opendoor simplifies the home buying and selling process, the evolution of consumer expectations, and the role of AI in real estate. Follow Suzy on Twitter: @AskSuzyBizFollow David Corns on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton sits down with Mark Kirkham, SVP & Chief Marketing Officer at PepsiCo International Beverages. Mark shares how PepsiCo leverages AI to enhance consumer engagement, the importance of maintaining brand relevance, and the challenges behind balancing global consistency with local adaptation.Follow Suzy on Twitter: @AskSuzyBizFollow Mark Kirkham on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton sits down with Jill Pavlovich, Senior Vice President of Digital Shopping Experiences at Albertsons Companies. Jill explores the critical role of data in personalizing consumer interactions, the importance of customer loyalty, and how Albertsons is navigating the shift towards eCommerce while maintaining a strong in-store presence. Follow Suzy on Twitter: @AskSuzyBizFollow Jill Pavlovich on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.