Episode 249: The Meta Algorithm Shift: How to Adapt Your Creative Strategy - Part 2

🎙️Episode 249: The Meta Algorithm Shift: How to Adapt Your Creative Strategy – Part 2 (with Ben Bennett) 📝 Episode Description Want more winning ads with less guesswork? In Part 2 of this creative strategy masterclass, Smart Marketer's Director of Creative, Ben Bennett, takes you behind the scenes of a real ad campaign to show how small, intentional changes to your message and creative experience can lead to major performance gains on Meta. Forget pumping out 20 random creatives a week. Ben shows you how to scale creative purposefully by testing strategic variables like persona, tone, and setting instead of scrambling to change formats. "With the right variables, small changes become big changes. That's real creative strategy." – Ben Bennett This episode is packed with examples, frameworks, and a fresh way to approach Meta's evolving algorithm by focusing on people first. ✅ You Will Learn How to turn one winning hook into multiple high-performing ads Why Meta's algorithm rewards creative diversity based on experience What variables matter most: persona, setting, tone (not just format) How to create "purposeful volume" instead of creative noise Why human-first strategy beats algorithm-chasing every time A repeatable system for long-term creative testing & scaling 🔗 Links & Resources Smart Marketer – smartmarketer.com Smart Marketer Agency – smartmarketeragency.com Omnisend (Email & SMS tool) – smartmarketer.com/omnisend 👉 Use code SMART for 50% off your first 3 months ⏱️ Timestamps (Chapters) 00:00 – Welcome back: What You'll Learn in Part 2 01:00 – Ezra Firestone's Omnisend Shoutout: "That's how much I trust that platform." 02:04 – Ad Case Study: 3 Winning Ads, Same Hook, Different Experiences 03:54 – How Changing One Variable (like persona) Unlocked Higher Performance 06:52 – From Winning Image → UGC Video: Building Iterations with Confidence 07:41 – Persona Shift: Human Activity vs. Human Connection 08:58 – Why Format Isn't Strategy (And What Actually Is) 10:05 – Why People First > Algorithm First Creative 11:01 – The Real Director of Meta's Algorithm? Humans. 12:08 – Purposeful Volume: How to Test Strategically 13:02 – Final Thoughts: Real Creative Strategy is Human-First 14:01 – Outro & YouTube Shoutout 📣 Your Engagement Matters! Thanks for listening to The Smart Marketer Podcast! If this episode helped shift your thinking, do us a favor: ✅ Leave a 5-star review on Apple Podcasts 📲 Share this episode on social & tag us with #WeOutHere 💌 Got feedback or a question? Email us at [email protected] Serve the World Unselfishly and Profit! 🚀

Episode 248: The Meta Algorithm Shift: How to Adapt Your Creative Strategy - Part 1  (with Ben Bennett) 📝 Episode Description What's really going on with Meta's latest algorithm update? In this must-listen episode, Smart Marketer's Director of Creative, Ben Bennett, breaks down what the Andromeda update means for advertisers and how to adjust your creative strategy to keep winning in 2025. "If we can take creative and make that our advantage, then it's like AI to the speed of sound." – Ben Bennett Ben shares the four-step framework he uses daily to build high-performing creative and explains why Meta's new system favors marketers who understand message, tone, and audience experience; not just volume. Plus, you'll hear why obsessing over technical formats like video vs. image is not where performance starts. Part 2 drops next week and will go deeper into examples, production tips, and AI workflows. ✅ You Will Learn: What the Meta Andromeda update changes for creative strategy How to avoid "creative noise" and create performance-driven diversity Why your best ads still dominate spend (and how to find more like them) The four-step process Smart Marketer uses with agency clients What variables actually matter when planning diverse creatives Why starting with your best-performing hook changes everything 🔗 Links & Resources Smart Marketer – https://smartmarketer.com Smart Marketer Agency – https://smartmarketeragency.com Omnisend Email Tool – https://smartmarketer.com/omnisend (Use coupon code SMART for 50% off your first 3 months) ⏱️ Timestamps (Chapters) 00:00 – Intro: Why You Need to Rethink Your Creative Strategy 01:16 – Ezra Firestone on Omnisend: "That's how much I trust that platform..." 02:19 – Meta's Andromeda Update: "It's not just more creative." 03:17 – Is 20 Ads/Week Really Necessary? What the Data Shows 06:01 – "The thing that I think is really awesome about this algorithm is that it helps those with better creative win." 07:51 – Creative Volume vs. Creative Clarity: "They have lost touch on what's working and what's not." 09:40 – Step 1: Choose Your Best Performing Hook 11:20 – Case Study: Good Riddance Natural Insect Repellent 13:02 – Step 2: Build an Experience Around the Hook 14:01 – The Role of Tone, Setting, and Persona in Ad Performance 16:49 – How Demographics and POV Impact Results 18:33 – Match Your Creative to Viewer Behavior on Facebook 19:28 – 3 Example Creative Plans Using the Framework 20:31 – Step 3: Add Technical Variables (Format, Length, Placement) 21:51 – Final Framework: "When a hook and experience have a baby, they make an ad." 📣 Your Engagement Matters! If this episode gave you a new perspective on creative strategy, we'd love to hear from you. ✅ Leave a 5-star review on Apple Podcasts 📲 Share this episode and tag us using #WeOutHere 💌 Questions or feedback? Email us: [email protected] Serve the World Unselfishly and Profit! 🚀

Episode 247: Revolutionizing Recurring Revenue with Supliful's Game-Changing Consumables Episode Description "You're literally solving the biggest problem in business right now." – Molly Pittman What if you could add high-margin, recurring revenue products to your business without worrying about inventory, cash flow, or manufacturing? In this episode, Molly Pittman sits down with Martins Lasmanis, CEO of Supliful; a platform that makes launching white-label consumables as easy as clicking a button. Whether you sell physical products, run a digital business, or want to boost LTV, this is the growth strategy you didn't know you needed. Martins shares why everyone will be selling consumables in the next two years, how micro-brands are eating up market share, and how Supliful uses AI to suggest the perfect product for your audience. 💡 You Will Learn: How to add a supplement, coffee, or skincare product to your offer in minutes Why recurring revenue is critical for scaling in today's market The "print on demand" model for consumables (with no upfront cost) Why micro-brands are thriving (and how you can join them) How AI is making product launches faster, smarter, and easier The one mistake that kills repeat sales—and how to fix it fast What certifications and compliance actually matter in this space Real case study: $1.7M in added revenue in just 3 months! 🔗 Links & Resources Supliful – supliful.com Launch Magic (AI product recommendations) – launchmagic.ai Molly Pittman – mollypittman.com Smart Marketer – smartmarketer.com Omnisend (SMS & Email) – smartmarketer.com/omnisend – Use code SMART for 50% off Instagram – @smartmarketerig, @mollypittmandigital ⏱️ Timestamps 00:00 – Intro from Anthony: Supliful solves a BIG problem 01:17 – Ezra's endorsement: Why we love Omnisend 02:20 – Meet Martins: From posters to profitable consumables 04:33 – How Supliful removes ALL the friction of launching new products 05:33 – The problem with non-recurring products (and how to fix it) 06:33 – Why consumables are the next big thing for all business models 07:47 – The rise of micro-brands and personalized offers 09:03 – Consumer behavior shift: Buying shampoo and cold brew online 10:55 – How easy is it to launch a supplement? (Hint: very) 12:21 – AI-powered product recommendations based on your brand 13:27 – No inventory, no problem: How Supliful's model works 14:21 – Already selling skincare or supplements? Here's why it still makes sense 15:11 – Hot categories for 2026: Coffee, functional products, and more 16:00 – Niche targeting with broad-market products 16:29 – Case Study: From 20 to 20,000 orders per month 18:16 – Why quality and transparency are non-negotiable 20:00 – Why now is the time to add recurring products 21:19 – Final thoughts: This is a win-win-win model 22:28 – Outro: Rate, review, and thank you for listening! 🙌 Call to Action Enjoyed this episode? Please take a moment to support the show: 📢 Leave a 5-star review on Apple Podcasts 📲 Share this episode and tag us using #WeOutHere 💌 Have feedback? Email us at [email protected] Serve the World Unselfishly and Profit! 🚀

🎙️ Episode 246: Beyond Andromeda: 4 Meta Ad Updates Every Marketer Needs to Know Episode Description Everyone's talking about the Meta Andromeda update like it's the only thing that matters. But in this power-packed solo episode, Smart Marketer Agency CEO Pep Hufen breaks down four essential Meta updates that are redefining ad performance and why focusing on just one is a costly mistake. "These aren't small changes or tweaks. They completely rebuild the ad system from the ground up." - Pep Hufen Pep explains how each update; GEM, Lattice, Andromeda and Sequence Learning, works individually and together as one powerful AI-driven system. Whether you're an agency pro or eComm brand owner, you'll learn how to adapt your strategy now to win big in the new Meta landscape. 🚀 You Will Learn: Why the Meta Andromeda update is only 25% of what really matters How GEM gives Meta "superbrain" insights that predict user behavior What Meta Lattice is and how it boosts conversions with unified learning How Sequence Learning turns one-time buyers into loyal customers The tactical playbook for adapting your campaigns in 2025 Why you're no longer competing on product, but on understanding the entire buyer journey 🔗 Links & Resources: Meta's Official Documentation on the 4 Updates  • Meta Andromeda: Next-Gen Personalized Ads Retrieval Engine  • Sequence Learning: A Paradigm Shift for Personalized Ads  • Meta Lattice: AI, Ads, and Performance  • Meta GEM Overview via Social Discovery Insights Andromeda Deep Dive Episode (Pep reference)  Podcast version  YouTube version Pep Hufen – Instagram @pep.hufen Omnisend Email & SMS Platform – smartmarketer.com/omnisend  Use code SMART for 50% off your first 3 months SmartMarketer.com ⏱️ Timestamps: 00:00 – Intro by Anthony: 4 Updates That Are Redefining Meta Ads 02:12 – Pep's Hot Take: Why Andromeda is Only One Piece of the Puzzle 02:56 – Update 1: GEM – Meta's AI Superbrain for Prediction and Targeting 03:42 – Update 2: Lattice – Unified Learning Across Campaign Objectives 04:32 – Update 3: Andromeda – 10,000x More Targeting Power 06:00 – Update 4: Sequence Learning – Mapping the Entire Buyer's Journey 08:31 – Tactical Breakdown: How to Build for Each System 09:28 – The Shift from Product to Full-Journey Strategy 10:12 – The Playbook: What You Need to Do Now 11:07 – Outro and Engagement Reminder 📣 Your Engagement Matters If this episode opened your eyes to what's really happening with Meta ads, do us a favor: ✅ Follow and subscribe on your favorite podcast platform ⭐ Leave a 5-star review on Apple Podcasts 📲 Share the episode and tag us with #WeOutHere 💬 Got feedback? Email us at [email protected] Serve the World Unselfishly and Profit! 🚀

Episode 245: Smart Marketer Live 2025 Recap (with Molly Pittman and Zach Dampier) Episode Description "We knew we wanted the best information out there in the space, that's a given, but we wanted this to feel like a family atmosphere." - Molly Pittman In this episode, Molly and Zach Dampier take you behind the scenes of Smart Marketer Live 2025 from packed roundtables and unforgettable presentations to Denver bowling nights and real-life connections that made it all magic. Whether you were there or tuning in from afar, this recap captures the insight, energy, and community that made Smart Marketer Live 2025 unforgettable.     You Will Learn: • Why Smart Marketer Live is unlike any other marketing event • How the roundtable sessions created powerful business breakthroughs • The smartest way to gather testimonials and social proof • What Molly learned from Meta and TikTok Shop insiders • The secret to running high-impact content collection on-site • Why this event is a must-attend for remote marketers and entrepreneurs     LINKS & RESOURCES: • Smart Marketer – https://smartmarketer.com • Mentor Table Mastermind – https://smartmarketer.com/mentor-table • Molly Pittman – https://mollypittman.com • Fields of Freedom Dog Rescue – https://www.instagram.com/fieldsoffreedomrescue • Omnisend – https://smartmarketer.com/omnisend • Use code SMART for 50% off your first 3 months • YouTube Channel – https://www.youtube.com/@SmartMarketerYT     TIMESTAMPS: 00:00 – Welcome and What to Expect 03:55 – Behind the Scenes: Content Creation, Testimonials, and Team Wins 07:08 – Why Live Events Still Matter (and What Made This One Special) 08:41 – Session Highlights: TikTok Shop, Meta Ads, Tactical Baby Gear 09:45 – Roundtable Strategy and Why It Was a Game-Changer 11:00 – Real Talk at the Social Media Table: Misconceptions and Wins 13:46 – The Vibe: Parties, Friendships, and Unexpected Connections 18:50 – What's Next: Tickets for 2026 and Speaker Interviews Coming Soon 20:30 – What's Next: Interviews With Speakers from SML25     YOUR ENGAGEMENT MATTERS If you enjoyed this episode, please take a moment to: ✅ Follow and review us on Apple Podcasts: Click Here 📲 Share this episode on social and tag us using #WeOutHere 💌 Got feedback? Email us at [email protected] Serve the World Unselfishly and Profit. 🎉

Episode 244: The 60-Minute Email Fix for Q4 Wins (with John Grimshaw, CMO of Smart Marketer) Episode Description "Email isn't dead, it's your fastest path to real profit this Q4." In this episode, John Grimshaw lays out the exact email strategies Smart Marketer is using to maximize results during the busiest time of the year. Learn how to supercharge your automations, craft high-converting messages, and prep your brand for holiday success without spending weeks rewriting flows. You'll also hear about a game-changing new feature in ChatGPT that's set to shake up eCommerce as we know it: instant checkout. Plus, John shares the highest-performing email format Smart Marketer is using right now (spoiler: it's plain-text and insanely effective). This is your 60-minute checklist for higher conversions, better inboxing, and more sales fast. ✅ You Will Learn: Why email automation is 25x more profitable than broadcasts (and most brands neglect it) How to update your top 3 flows in under an hour: Welcome, Cart Abandon, Product Abandon The new "Instant Checkout" inside ChatGPT and why you must optimize for it The single email style outperforming all others: the Founder Email How to bundle products for better margins and ChatGPT discoverability Why design-heavy emails can hurt your deliverability, and what to do instead 🔗 Links & Resources Omnisend (Email & SMS Platform) – smartmarketer.com/omnisend Use code SMART for 50% off your first 3 months Free Prompt: Plain-Text Founder Email See below for the full prompt shared in the episode Smart Marketer Blog & Resources – smartmarketer.com/blog Smart Marketer YouTube – Andromeda Update Video – Watch here Support & Feedback – [email protected] 🕒 Timestamps (Chapters) 00:00 – Intro: What's in this episode 01:54 – "Profit leaks" in your Q4 email strategy 03:25 – Email is not dead: It's more powerful than ever 06:06 – Email = telling your best friends what to do 08:14 – Automation is 25x more profitable (and ignored) 09:13 – Where to focus first in your flows 10:38 – This Just In: Instant checkout now inside ChatGPT 13:00 – ChatGPT's impact on eCom gifting & bundles 15:43 – Optimize product feeds + create AI-friendly bundles 20:17 – Your 60-minute action plan: 3 automation updates 22:40 – Flow #1: Welcome – what to fix fast 25:48 – Flow #2: Cart Abandon – how to speed it up 28:24 – Flow #3: Product Abandon – recommendations that convert 30:01 – The "one page" traffic strategy for BFCM 32:02 – Why Smart Marketer switched to Omnisend 34:12 – The power of plain-text: Founder Email breakdown 36:35 – Real campaign results from Founder Emails 38:51 – Best practices: subject, tone, structure, CTA 39:39 – The ChatGPT Founder Email Prompt (full version) 42:00 – Why hybrid email design (text + visuals) wins 43:33 – Real brand case study: doubling email revenue 45:16 – Optimize for inboxing: deliverability > design 46:03 – Full checklist: what to do in the next 60 minutes 47:32 – Closing thoughts & CTA to share the show 📄 The ChatGPT Founder Email Prompt  Plain-Text Founder Email Prompt Write a plain-text "Founder Email" for my brand during Q4. Make it sound personal, human, and conversational, like a message from the founder to a loyal customer. Keep it under 200 words, with one clear CTA and no images or fancy design. Include: A warm opening (gratitude, reflection, or behind-the-scenes note). A short story or insight that builds connection. A simple offer or bonus (e.g., stackable discount or early access). A friendly close with light urgency ("ends soon" / "thank you for supporting us"). Tone: Authentic, human, and direct — like a Gmail message from a friend. Goal: Drive clicks through trust and relatability, not polish or visuals. Output Format: • Subject: [5–7 words, personal & curious] • From: [Founder Name at Brand] • Body: Ask me any questions to help make the results stronger. 📣 Call to Action Enjoyed this episode? Do us a favor: Follow & Subscribe to The Smart Marketer Show on your favorite podcast platform. Leave a 5-star review on Apple Podcasts Share this episode on social and tag us @smartmarketer using #WeOutHere Send your founder email draft to [email protected] for feedback 🚀 Email isn't dead, it just needs your attention. Take 60 minutes, follow the plan, and set yourself up for the best Q4 yet.

Episode 243: From Intern to Content Leader - Zach Dampier on Growth, Grit, and Working with Family Episode Description What does it take to go from intern to indispensable? In this episode, Smart Marketer CEO Molly Pittman interviews Content Coordinator Zach Dampier; her cousin and long-time teammate about his inspiring journey from college intern to running all of Smart Marketer's organic content. Zach shares what he's learned along the way about content strategy, working in customer support, building a career with no roadmap, and navigating family dynamics inside a fast-paced business. "A marketing degree is nice, but it's definitely not needed for this industry." - Zach Dampier Whether you're building a team or building your own career, this episode is full of honest insights, practical advice, and a refreshing look at what it means to grow with a company over time.     You Will Learn: How to spot and nurture long-term team members with high potential Why starting in customer support is the smartest entry point into any business How Zach transitioned from intern to leader without formal job titles The pros (and real talk) about working with family Why managing content across multiple platforms is about more than just volume A fresh take on hiring: when to invest in experience vs. potential     Links & Resources: Smart Marketer – smartmarketer.com Molly Pittman – mollypittman.com Instagram – @smartmarketer Instagram – @mollypittmandigital Fields of Freedom Dog Rescue – fofdogrescue.com Omnisend – smartmarketer.com/omnisend (Use coupon code SMART for 50% off your first 3 months)     Timestamps (Chapters): 00:00 – Intro from Anthony + Why This Episode Matters 02:04 – Meet Zach: From Intern to Key Team Member 06:00 – How a High School Elective Sparked a Marketing Career 08:35 – Zach's Early Intern Tasks: Ads, Reports & Client Research 11:33 – Why Starting in Support Built Zach's Foundation 17:42 – Transitioning to Content & Social Media Strategy 21:40 – The Power of Hiring for Potential, Not Just Experience 24:32 – Working with Family: Real Talk & Lessons Learned 28:52 – What It's Like to Work with Your Spouse 31:56 – Reflecting on Smart Marketer's Growth (2019–2025) 34:58 – What's Next: Scaling YouTube and Mentoring Interns 36:55 – Decoding Gen Z Slang for the Workplace 38:10 – Zach's Final Thoughts & Smart Marketer Live Shout-Out     Your Engagement Matters! Thank you for tuning in! If you enjoyed this episode, please support the show: ⭐ Leave a 5-star review on Apple Podcasts 📲 Share this episode on social media and tag us @smartmarketer 💬 Have feedback? Email us at [email protected] Serve the World Unselfishly and Profit.

Episode 242: The Truth About Creative Volume, Meta's Shift, and What Still Works (Part 2 with Ben Bennett) Episode Description In this second part of their deep-dive conversation, Molly Pittman sits down with Smart Marketer's Creative Director Ben Bennett to map out the exact creative systems used to produce dozens of high-performing ads every single month. From team structure to tooling to hook variation strategies, Ben shares how Smart Marketer builds volume without sacrificing quality. You'll hear how they hire and test for the Creative Strategist role, why UGC needs a better incentive model, and how tools like ClickUp help make the whole system run. "We've figured out how to multiply creative without multiplying chaos and this is how we do it." – Molly Pittman You Will Learn: Why your team could need a Creative Operations Manager The 3 creative styles we use: Snack, Impact, Tailored How AI is supporting (but not replacing) production How to multiply a single hook into 24+ ad variations Why ClickUp is the backbone of our creative ops How we test and hire for Creative Strategist roles Why incentivizing UGC creators is the next big opportunity Links & Resources Smart Marketer – smartmarketer.com Smart Marketer Agency – smartmarketeragency.com Molly Pittman – mollypittman.com Omnisend – smartmarketer.com/omnisend Use code: SMART for 50% off your first 3 months Alexander's Talent Agency – gottlnt.com Past Episodes Featuring Ben Bennett: • The Truth About Creative Volume, Meta's Shift, and What Still Works • Winning Ad Creative: What Works Now & How to Measure It • How to Make High-Converting UGC Ads • How to Get the Best Possible Creative Help for Your Business • How Flexible Use Content Can Help You With Your Creatives ClickUp – clickup.com Instagram – @smartmarketer | @mollypittmandigital Timestamps 00:00 – Anthony intro + Omnisend offer 01:59 – Why creative volume is today's biggest question 03:36 – The underrated role: Creative Operations Manager 07:07 – Step 1: Research and why it still matters 10:29 – What we look for in Creative Strategists (and how we test them) 12:18 – Hiring success through Alexander's Talent Agency 14:02 – The "Creative Prism" framework explained 17:12 – Using AI to expand from 4 to 24 variations 21:07 – Snack, Impact, and Tailored: the 3 styles that work 25:48 – How we use ClickUp to manage high-volume production 31:21 – Reviewing performance data and planning the next round 40:11 – What's next: Creator incentives, agency collaboration, and scaling systems Your Engagement Matters If you enjoyed this episode, we'd love your support: Leave a 5-star review on Apple Podcasts Share it on social and tag us with #SmartMarketerPodcast Have questions or feedback? Email us at: [email protected] Serve the world unselfishly and profit.

Episode 241: The Truth About Creative Volume, Meta's Shift, and What Still Works Episode Description Everyone's talking about creative volume but more doesn't always mean better. In this honest, behind-the-scenes conversation, Molly Pittman and Smart Marketer's Creative Director Ben Bennett unpack the current state of paid creative in a post-Andromeda world. From team leadership to what Meta is really optimizing for, this is the high-level conversation marketers need right now. "You're never going to put the wrong image in front of the right person and get a conversion." – Ben Bennett You'll learn why more assets don't equal better performance and how to feed the algorithm with the signals it actually needs. You Will Learn Why creative volume is being misunderstood in the current media landscape What Meta actually wants from your assets (and what it ignores) Why the wrong kind of testing can kill your ROAS The myth of "scaling through background color changes" How to structure a creative team that can adapt and win Why the best creative still comes down to fundamentals of persuasion How Smart Marketer is evolving its agency model for better performance Links & Resources Smart Marketer – smartmarketer.com Smart Marketer Agency - smartmarketeragency.com/ Molly Pittman – mollypittman.com Instagram – @smartmarketer | @mollypittmandigital Omnisend – smartmarketer.com/omnisend (Use code SMART for 50% off) Timestamps 00:00 – Welcome from Anthony: New two-part series with Molly & Ben 01:12 – Ezra shares why he trusts Omnisend for email & SMS 02:15 – Live from Danville: Meet Ben Bennett & his creative journey 04:04 – From Spanish degree to Smart Marketer: Ben's origin story 07:21 – Why understanding media buying makes better creatives 08:48 – How Meta's shift toward AI impacts your creative strategy 10:26 – The "hungry machine" problem: Feeding Meta with meaning 12:22 – The high cost of low-quality volume 14:22 – Creative testing ≠ slapping on a new background color 17:53 – What Meta actually needs: Real variation & signal 20:34 – How Ben leads his team through creative pressure & change 23:29 – Stop chasing "perfect"—start getting adaptive 25:55 – Why creative is now the currency of performance 27:59 – Integrating creative into the media buying process 30:26 – Final thoughts: Trust the fundamentals, stay fluid Your Engagement Matters Thank you for listening! Your support helps this podcast thrive. If you enjoyed this episode, please: Leave a 5-star review on Apple Podcasts → Click here Share this episode on social and tag us using #WeOutHere Email feedback or questions to [email protected] Serve the World Unselfishly and Profit.

Episode 240: The Meta Andromeda Update - Why Your Facebook Ads Stopped Working (And What To Do Instead) Meta just launched its biggest algorithm update in years! If your ads started tanking in August, Andromeda could be the reason. In this game-changing episode, Smart Marketer's agency director, Pep Hufen, reveals how Andromeda is reshaping the ad platform from the ground up and what you must do to stay ahead. "Think of it as Meta completely rebuilding the engine of a car while you are still driving it." – Pep Hufen Episode Description Are your Meta ads underperforming lately? You're not alone. In this episode, Pep Hufen breaks down Meta's new Andromeda update; an overhaul of the Facebook Ads engine that's leaving many advertisers behind. From collapsing campaign structures to rethinking creative strategy, this episode gives you the exact playbook Smart Marketer is using to help clients thrive in the new landscape. With millions in monthly ad spend under management, Pep shares real case studies, what's actually working post-Andromeda, and the critical mistakes to avoid if you want to keep acquiring new customers in 2025. You Will Learn: What the Andromeda update is (in plain English) Why your old campaign structure no longer works How creative portfolios, not single ads, are now key The new rule for campaign consolidation (and why it works) Why broad targeting and data density matter more than ever How to prevent Meta from wasting budget on repeat customers Four action steps to future-proof your Meta ad strategy Links & Resources Smart Marketer – smartmarketer.com Smart Marketer Courses – smartmarketer.com/courses Omnisend Email & SMS platform we recommend -  (Use code SMART for 50% off first 3 months) Follow Pep on Instagram – @pep_hufen Want help implementing? Contact Smart Marketer Agency Timestamps (Chapters) 00:00 – Introduction: Meet Pep & The Meta Shake-Up 02:12 – What Is Andromeda? Meta's New Ads Retrieval System 03:58 – Advantage+ Is Now Default: Autopilot Mode Activated 04:46 – Creative Portfolios > Ad Variations 05:41 – Campaign Structure Overhaul: One Campaign Per Offer 06:39 – Why Consolidation Is King & ABOs Are Out 07:27 – Case Study: How Clean East Dropped CPAs by 35% 08:23 – Caution: Andromeda May Kill Your New Customer Acquisition 09:13 – The Fix: Add Exclusions for Site Visitors & Customers 10:03 – Four Things You Must Do Now (Creative, Structure, Backend) 11:00 – Final Thoughts: Volume, Variety, and Velocity Win in 2025 11:59 – Outro: Subscribe, Share, and Serve the World Unselfishly Your Engagement Matters Thank you for tuning in! This podcast thrives because of your support. If you got value from today's episode, please: Leave a 5-star review on Apple Podcasts – Click Here Share this episode on social and tag us with #WeOutHere Got feedback? Email us at [email protected] Serve the World Unselfishly and Profit!