The Rebooting Show podcast

Inside the knowledge creator business

13.10.2026

The Rebooting Show

0:00

50:58

Josh Kaplan is co-founder and CEO of Smooth Media, a talent management company for knowledge creators: people like Joanna Stern, Matt Wolf, Cat GPT and the Breaking and Entering guys. Smooth started out selling newsletter and consulting services to cre...

Weitere Episoden von „The Rebooting Show“

Sara Fischer: The open web will be owned by agents
10.11.2026
44:56
Sara Fischer, media correspondent at Axios, kicks off our Media 2031 series, which looks at the trends reshaping the media business now and where they lead in five years. We talk about Google Zero and AI becoming the front door to content, and why the ...
Inside the Anthropic IPO filing with CJ Gustafson
3.11.2026
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Brian Morrissey and Troy Young are joined by CJ Gustafson of Mostly Metrics to break down Anthropic's S-1: nearly $20 billion in trailing revenue, 1,400% growth, $6.6 million in revenue per employee, and where the accounting makes the margins look bett...
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Google Zero by the numbers
22.10.2026
35:05
Sharon Profis, vp of audience innovation at Raptive, joins me to walk through what the company is seeing across its network of 7,000 publishers and creators. Google traffic is still declining, and the smallest sites are getting hit hardest. We get into...
Reuters' Paul Bascobert on the AI production shock
20.10.2026
43:52
Publishers know how to live through distribution shocks. AI is a different kind of disruption. Reuters president Paul Bascobert argues it’s a production shock, one that pushes the cost of commodity content toward zero and squeezes out any business with...
The anti-AI bet on print
15.10.2026
40:57
Adam Reek and Bradley Roe spent 16 years building Peloton magazine, sold it to Outside, and watched it get shut down. Then they started over. Fausto is a high-end print magazine about cycling as a lifestyle. Adam and Brad explain why they've opted out ...
Inside the knowledge creator business
13.10.2026
50:58
Josh Kaplan is co-founder and CEO of Smooth Media, a talent management company for knowledge creators: people like Joanna Stern, Matt Wolf, Cat GPT and the Breaking and Entering guys. Smooth started out selling newsletter and consulting services to cre...
The Lever's David Sirota on challenging 'corporate media'
6.10.2026
56:45
The Lever founder David Sirota joins me to discuss why corporate media still sets the terms of the political conversation, even as its business model weakens. We get into the opening for independent investigative outlets, why reader funding brings its ...
The Atlantic’s Nick Thompson on preparing for a post-web world
29.9.2026
23:43
The Atlantic CEO Nick Thompson is preparing for a media business where the web plays a far smaller role. That could mean more print issues, stronger relationships between readers and individual writers, and new ways to get paid when AI agents become th...
The Guardian's Anna Bateson on adapting to AI
22.9.2026
30:09
The Guardian CEO Anna Bateson is a realist. She sees the need to prepare for when publishers are connecting information to AI pipes. “Our website may become something that is more of a service to agentic audiences rather than where you have the majorit...
The mushy middle of AI adoption
15.9.2026
48:24
Publishers are adding AI tools, but the news product remains largely unchanged. Martin Schiori, former deputy publisher and AI lead at Sweden’s Aftonbladet and now co-founder of newsletter startup Hint Media, joins Brian Morrissey to discuss where that...

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