Integrating Service Experience in the Sales Cycle with Kevin Ford of Myriad360

In this episode of The Next CMO Podcast, host Peter Mahoney, an experienced CMO and executive advisor, interviews Kevin Ford, the Head of Marketing for Myriad360. Myriad360 is a leading provider of IT services, specializing in cloud transformation, AI implementation, and security systems. The discussion touches on how Myriad360 targets customers using a hospitality and event based strategy, integrating the experience of their services early in the sales cycle to help clients extract value. They also dive into Ford's approach to content creation, targeted marketing, and packaging 'technical expertise' as a product in itself. Additionally, they examine the power of referrals and networks in their marketing approach and how to strike a balance between sharing enough detail to excite potential clients and maintaining the sensitivity of projects.

In this episode, we speak to Guatam Mahandru, the CMO of Illumio, a cybersecurity company based in Seattle. They discuss the evolution of marketing in the B2B tech sphere, the creation of new categories of solutions, and the importance of targeting the right customer for their business model. Guatam explains the changing landscape of the market, the role of a modern CMO, and the importance of a strategic and data-driven approach in managing marketing operations. He also discusses the growth and expansion strategy for Illumio.Learn more about Gautam MehandruLearn more about IllumioFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter’s company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to Don Jeter, CMO of Torq. Torq delivers the security industry’s first enterprise-grade hyperautomation platform capable of automating the most complex security infrastructures at dramatic scale.Learn more about Don JeterLearn more about Torq.ioFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter’s company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to Stephanie McCarty, CMO of Taylor Morrison. From start to finish, we create a seamless and inspired home building experience for our home buyers because we understand that your home is the most important home we can build.At Taylor Morrison, we work to earn your trust by providing the resources, support and deep industry experience to inspire you, and help you make educated decisions about your most important purchase. It’s this trust that earned Taylor Morrison the recognition of being America’s Most Trusted® Home Builder for eight years in a row.*We approach each home with a discerning eye, ensuring we select locations and amenities that fit for our homebuyers’ lifestyles. We want your home to be a place where you create a lifetime of lasting memories. With more than 100 years of experience building a lifetime of memories for our homebuyers, you can rest assured we’ll build the right home for you.Learn more about Stephanie McCartyLearn more about Taylor MorrisonFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter’s company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to Amanda Reierson, CMO of Avant. Avant (then known as AvantCredit®) was founded in 2012 with the goal of improving the borrowing experience for middle-income consumers. A byproduct of the Y Combinator startup accelerator program, Avant quickly built a reputation as an online lending platform, a reputation that continues to this day.Learn more about Amanda ReiersonLearn more about AvantFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter’s company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to Jeff Fleischman, CMO of Altimetrik, a data and digital engineering services company focused on helping companies transform their business to achieve better outcomes.Learn more about Jeff FleischmanLearn more about AltimetrikFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter’s company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to Glenn Bottomly, the CMO of Taylor Corporation, one of the leading providers of print services.In 1959, Glen Taylor took a job at Carlson Wedding Services, a small printing business in North Mankato, Minnesota. In 1975, after working at nearly every job in Carlson and helping to double its size, Taylor purchased the company, and Taylor Corporation was born.For more than 45 years, Taylor Corporation has continued to innovate and expand into a company of extraordinary depth and diversity, evolving into an industry-leading provider of print, communications, marketing technology and interactive solutions.Make sure you check out Glenn’s podcast, the Art of Marketing Operations: https://www.taylor.com/art-of-marketing-operationsLearn more about Glenn BottomlyLearn more about Taylor CorporationFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter’s company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to Norman Guadagno, the CMO of Mimecast. ​​Since 2003, Mimecast has stopped bad things from happening to good organizations by enabling them to work protected. We empower over 40,000 customers to mitigate risk and manage complexities across a threat landscape driven by malicious cyberattacks, human error, and technology fallibility. Our advanced solutions provide proactive threat detection, brand protection, awareness training, and data retention capabilities evolving workplaces need today. Mimecast transforms email and collaboration security into the eyes and ears of organizations worldwide. Learn more about Norman GuadagnoLearn more about MimecastFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter’s company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to Dave Carrel, the CMO of Thomson Reuters. Thomson Reuters (NYSE / TSX: TRI) informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. The company serves professionals across legal, tax, accounting, compliance, government, and media. Its products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. Learn more about Dave CarrelLearn more about Thomson ReutersFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter’s company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to Louise Troen, the CMO of Reveri. Reveri’s self-hypnosis app helps anyone relieve pain and stress, improve sleep, and build better habits in as little as ten minutes. Backed by decades of scientific research and clinical experience, Reveri is the easiest way to change your mind and improve your life.Louise walks us through how she took a self-hypnosis brand to the masses.Learn more about Louise TroenLearn more about ReveriFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter’s company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte