Episode 4 - Ethics

In this episode we explore a question that lies at the core of our work: the ethical considerations of tattoos for Jews. Is what we do guided by moral responsibility? What is our commitment to the text? And what is our commitment to the people who carry these words on their bodies?The conversation moves from questions of cultural appropriation to Holocaust tattoos, and further into Zionism and the ways it has reshaped Jewish self understanding.

In this conversation, Gabriel of Hebrew Tattoos speaks with Anna Shraer about identity as something lived and carried in the body rather than formed only through thought or ideology. Starting from the idea of intergenerational trauma, Gabriel reflects on how Jewish history, memory, and experience are transmitted not only through stories or education but through bodily reactions, habits, sounds, rituals, and language. He discusses epigenetics, collective memory, and the limits of identity politics when identity is reduced to trauma alone, emphasizing that love, care, and positive communal experiences are also passed on across generations.Through personal examples such as Yiddish music, prayer, Tallis and Tfillin, Gabriel describes moments where identity bypasses intellect and is felt directly as a sense of home. Drawing on philosophy, especially phenomenology and thinkers like Merleau Ponty, as well as Jewish mysticism and Hasidic thought, the conversation explores identity as something uncovered rather than invented. The discussion naturally leads to Gabriel’s artistic practice, explaining why tattooing the body is central to his work. For him, tattoos are a place where embodied identity, personal story, and collective Jewish experience meet, making the body not just a surface, but the living site where identity actually happens.

In this episode we explore post October 7 Jewish identity and trauma through the stories we hear from our clients. We will talk about our own Jewish/Israeli identities and how they changed over time and discuss how trauma changes our approach to complexities.

A five-year-old Jewish boy in 1987 begins copying Nazi posters, unknowingly starting a journey that will lead to creating Hebrew Tattoos for thousands of Jews around the world. Along the way, Igor’s brilliant idea emerges in an Israeli military prison, and Anna’s unexpected arrival proves to be the perfect choice in a difficult moment.