Matthew Hiltzik on the Craft of Crisis Communications

We test whether a hair in your hummus is truly hazardous, compare bacterial counts on hair shafts vs. feathers, and trace America's hairnet obsession back to Edward Bernays' spin. We play: Is That BS? Hair/Feather Edition. Also: Seattle mayoral race updates, and in the Spiel: the Philadelphia Art Museum's chunky griffin rebrand, the PHAM backlash, and why the director got bounced. Produced by Corey Wara Email us at ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ To advertise on the show, contact ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠https://advertising.libsyn.com/TheGist⁠⁠⁠⁠ Subscribe to The Gist: ⁠⁠⁠⁠https://subscribe.mikepesca.com/⁠⁠⁠⁠ Subscribe to The Gist Youtube Page: ⁠⁠⁠⁠https://www.youtube.com/channel/UC4_bh0wHgk2YfpKf4rg40_g⁠⁠⁠⁠ Subscribe to The Gist Instagram Page: ⁠⁠⁠⁠GIST INSTAGRAM⁠⁠⁠⁠ Follow The Gist List at: ⁠⁠⁠⁠Pesca⁠⁠⁠⁠ ⁠⁠⁠⁠Profundities | Mike Pesca | Substack⁠⁠⁠⁠

Woodard maps America's clashing "nations," from American Nations to Nations Apart, arguing that our deepest divides are regional and newly combustible. He makes the case that post–Cold War policy, social media, and a fraying social contract turned long-standing cultural seams into political fracture zones. We press whether his framework explains why now more than past crises. Plus: a quick read of the 11/5 results — Democratic gains in New Jersey and Virginia, Maine's voter-ID rejection, a Georgia PSC flip, and late counts in Minneapolis and Seattle. Produced by Corey Wara Email us at ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ To advertise on the show, contact ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠https://advertising.libsyn.com/TheGist⁠⁠⁠⁠ Subscribe to The Gist: ⁠⁠⁠⁠https://subscribe.mikepesca.com/⁠⁠⁠⁠ Subscribe to The Gist Youtube Page: ⁠⁠⁠⁠https://www.youtube.com/channel/UC4_bh0wHgk2YfpKf4rg40_g⁠⁠⁠⁠ Subscribe to The Gist Instagram Page: ⁠⁠⁠⁠GIST INSTAGRAM⁠⁠⁠⁠ Follow The Gist List at: ⁠⁠⁠⁠Pesca⁠⁠⁠⁠ ⁠⁠⁠⁠Profundities | Mike Pesca | Substack  

The veteran media strategist reflects on Chuck Schumer's once-golden Sunday pressers and how his "price-of-milk politics" model needs updating for 2025. He discusses New York Democrats' strategic silence in the Mamdani race, Hillary Clinton's 2000 outreach to Hasidic women, and why he can praise Trump's Middle East diplomacy without voting for him. Plus, an inquiry into which seven wars Trump claims to have ended, including the murky Kosovo-Serbia "peace," and the legacy of Dick Cheney, measured against the one war he chose to start. Produced by Corey Wara Email us at ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ To advertise on the show, contact ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠https://advertising.libsyn.com/TheGist⁠⁠⁠⁠ Subscribe to The Gist: ⁠⁠⁠⁠https://subscribe.mikepesca.com/⁠⁠⁠⁠ Subscribe to The Gist Youtube Page: ⁠⁠⁠⁠https://www.youtube.com/channel/UC4_bh0wHgk2YfpKf4rg40_g⁠⁠⁠⁠ Subscribe to The Gist Instagram Page: ⁠⁠⁠⁠GIST INSTAGRAM⁠⁠⁠⁠ Follow The Gist List at: ⁠⁠⁠⁠Pesca⁠⁠⁠⁠ ⁠⁠⁠⁠Profundities | Mike Pesca | Substack⁠⁠⁠⁠

Hiltzik, founder of Hiltzik Strategies, explains how his background in law, politics, and media shaped his methodical, fact-based approach to strategic communications. He describes the importance of understanding audiences and using social and digital tools with "precision," rather than relying on broad or emotional appeals. Drawing on experiences from campaigns for Schumer, Spitzer, and Clinton, he reflects on how retail politics and attention to detail still matter in the age of algorithms. Also: a look at SNL's mayoral-debate sketch, the blurred impressions of Cuomo, and the D.C. trial of Sean C. Dunn—charged with "assault with a deadly weapon." Produced by Corey Wara Email us at ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ To advertise on the show, contact ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠https://advertising.libsyn.com/TheGist⁠⁠⁠⁠ Subscribe to The Gist: ⁠⁠⁠⁠https://subscribe.mikepesca.com/⁠⁠⁠⁠ Subscribe to The Gist Youtube Page: ⁠⁠⁠⁠https://www.youtube.com/channel/UC4_bh0wHgk2YfpKf4rg40_g⁠⁠⁠⁠ Subscribe to The Gist Instagram Page: ⁠⁠⁠⁠GIST INSTAGRAM⁠⁠⁠⁠ Follow The Gist List at: ⁠⁠⁠⁠Pesca⁠⁠⁠⁠ ⁠⁠⁠⁠Profundities | Mike Pesca | Substack⁠⁠⁠⁠

Mike joins Nancy Rommelmann and Sarah Hepola for a rowdy, caffeine-fueled dive into the NBA betting scandal—where marked decks, mobsters, and million-dollar contracts collide. They unpack how legalized sports gambling reopened old mafia doors, what drives athletes to risk it all, and why men chase competition even from the couch. Also: Karine Jean-Pierre's disastrous book tour, testosterone talk, Louis C.K.'s "program," and the curious economics of peeing at stadiums. Produced by Corey Wara Email us at ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ To advertise on the show, contact ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠https://advertising.libsyn.com/TheGist⁠⁠⁠⁠ Subscribe to The Gist: ⁠⁠⁠⁠https://subscribe.mikepesca.com/⁠⁠⁠⁠ Subscribe to The Gist Youtube Page: ⁠⁠⁠⁠https://www.youtube.com/channel/UC4_bh0wHgk2YfpKf4rg40_g⁠⁠⁠⁠ Subscribe to The Gist Instagram Page: ⁠⁠⁠⁠GIST INSTAGRAM⁠⁠⁠⁠ Follow The Gist List at: ⁠⁠⁠⁠Pesca⁠⁠⁠⁠ ⁠⁠⁠⁠Profundities | Mike Pesca | Substack⁠⁠⁠⁠

Iowa's rivers run brown, its cancer rates climb, and its politics tilt redder. Pulitzer Prize-winning editor Art Cullen joins to discuss his new book Dear Marty: We Crapped in Our Nest — Notes from the Edge of the World, Iowa, which serves as both lament and call to arms for a farm state choking on its own abundance. Cullen traces how corn and hogs became economic lifelines and environmental nooses, and explains why Democrats keep losing ground by talking culture instead of livelihood. Plus: the American Dialect Society's newly crowned Word of the Year, "6–7," and how linguistic weirdness keeps getting more political. The Spiel: Seattle's mayoral race, where Bruce Harrell's incumbency fatigue meets Katie Wilson's thrift-store populism and the post-Trump urge to loathe whoever's in charge. Produced by Corey Wara Email us at ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ To advertise on the show, contact ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠https://advertising.libsyn.com/TheGist⁠⁠⁠⁠ Subscribe to The Gist: ⁠⁠⁠⁠https://subscribe.mikepesca.com/⁠⁠⁠⁠ Subscribe to The Gist Youtube Page: ⁠⁠⁠⁠https://www.youtube.com/channel/UC4_bh0wHgk2YfpKf4rg40_g⁠⁠⁠⁠ Subscribe to The Gist Instagram Page: ⁠⁠⁠⁠GIST INSTAGRAM⁠⁠⁠⁠ Follow The Gist List at: ⁠⁠⁠⁠Pesca⁠⁠⁠⁠ ⁠⁠⁠⁠Profundities | Mike Pesca | Substack⁠⁠⁠⁠

Journalist Beth Macy, author of Dopesick: Dealers, Doctors, and the Drug Company That Addicted America, returns to her Ohio roots to chart what's been lost in the hollowing-out of middle America. Paper Girl: A Memoir of Home and Family in a Fractured America follows Macy's hometown of Urbana through addiction, poverty, and political drift, and her effort to reconnect with a onetime boyfriend turned conspiracy devotee. She also tells the story of Silas, a trans drum major fighting impossible odds in a collapsing public school system. Plus: New Jersey's governor's race, Mikie Sherrill vs. Jack Ciattarelli, where the air war is fought over college cheating scandals, helicopter piloting, and saying "um" too many times in one answer. Produced by Corey Wara Email us at ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ To advertise on the show, contact ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠https://advertising.libsyn.com/TheGist⁠⁠⁠⁠ Subscribe to The Gist: ⁠⁠⁠⁠https://subscribe.mikepesca.com/⁠⁠⁠⁠ Subscribe to The Gist Youtube Page: ⁠⁠⁠⁠https://www.youtube.com/channel/UC4_bh0wHgk2YfpKf4rg40_g⁠⁠⁠⁠ Subscribe to The Gist Instagram Page: ⁠⁠⁠⁠GIST INSTAGRAM⁠⁠⁠⁠ Follow The Gist List at: ⁠⁠⁠⁠Pesca⁠⁠⁠⁠ ⁠⁠⁠⁠Profundities | Mike Pesca | Substack⁠⁠⁠⁠

Former Biden Press Secretary Karine Jean-Pierre joins to promote her memoir Independent: A Look Inside a Broken White House Outside the Party Lines—and faces pointed questions about contradictions between her praise for Biden, her criticism of Democrats, and her claim of newfound political independence. Asked what makes her truly "independent," she pivots to abstractions about democracy and compassion, refusing to name concrete policy differences or lessons from 2024. Plus: scarcity and abundance—how prosperity breeds complacency, and why measles could again become endemic in America while poorer nations still fight to get vaccines at all. Produced by Corey Wara Email us at ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ To advertise on the show, contact ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠https://advertising.libsyn.com/TheGist⁠⁠⁠⁠ Subscribe to The Gist: ⁠⁠⁠⁠https://subscribe.mikepesca.com/⁠⁠⁠⁠ Subscribe to The Gist Youtube Page: ⁠⁠⁠⁠https://www.youtube.com/channel/UC4_bh0wHgk2YfpKf4rg40_g⁠⁠⁠⁠ Subscribe to The Gist Instagram Page: ⁠⁠⁠⁠GIST INSTAGRAM⁠⁠⁠⁠ Follow The Gist List at: ⁠⁠⁠⁠Pesca⁠⁠⁠⁠ ⁠⁠⁠⁠Profundities | Mike Pesca | Substack

Steve Hayes and Damon Linker debate whether Trump's demolition of the White House East Wing is another norm-busting outrage or just a gaudy renovation. They argue over visuals versus substance in anti-Trump outrage, Trump's manipulation of public opinion, and whether Congress's abdication of power is the true engine of American authoritarian drift. Then: could "Trump 2028" be both a joke and a trial balloon? And in Goat Grinders: the "harm-reduction community," the literal misuse of a certain word, and liberal tolerance of urban squalor. Produced by Corey Wara Production Coordinator Ashley Khan Email us at ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ To advertise on the show, contact ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠https://advertising.libsyn.com/TheGist⁠⁠⁠⁠ Subscribe to The Gist: ⁠⁠⁠⁠https://subscribe.mikepesca.com/⁠⁠⁠⁠ Subscribe to The Gist Youtube Page: ⁠⁠⁠⁠https://www.youtube.com/channel/UC4_bh0wHgk2YfpKf4rg40_g⁠⁠⁠⁠ Subscribe to The Gist Instagram Page: ⁠⁠⁠⁠GIST INSTAGRAM⁠⁠⁠⁠ Follow The Gist List at: ⁠⁠⁠⁠Pesca⁠⁠⁠⁠ ⁠⁠⁠⁠Profundities | Mike Pesca | Substack⁠⁠⁠⁠ 

Michelle Eisen, barista-turned-organizer from Buffalo's first unionized Starbucks, breaks down how Workers United grew from one store to hundreds—and why the real fight now is over pay, scheduling, and the right to keep your piercings. She pushes back on what she calls "the most aggressive union-busting in modern labor history."  Plus, examples of great journalism from The Daily on the Hole in The White House and The Atlantic on The Death Train. Also: a Spiel on tariffs, psyops, and Meet the Press mind games. Produced by Corey Wara Production Coordinator Ashley Khan Email us at ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ To advertise on the show, contact ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠https://advertising.libsyn.com/TheGist⁠⁠⁠⁠ Subscribe to The Gist: ⁠⁠⁠⁠https://subscribe.mikepesca.com/⁠⁠⁠⁠ Subscribe to The Gist Youtube Page: ⁠⁠⁠⁠https://www.youtube.com/channel/UC4_bh0wHgk2YfpKf4rg40_g⁠⁠⁠⁠ Subscribe to The Gist Instagram Page: ⁠⁠⁠⁠GIST INSTAGRAM⁠⁠⁠⁠ Follow The Gist List at: ⁠⁠⁠⁠Pesca⁠⁠⁠⁠ ⁠⁠⁠⁠Profundities | Mike Pesca | Substack⁠⁠⁠⁠