Thinking Outside the Data: Giving Brands a Boost Through Shopper Psychology - Episode Thirty One

A new ep is here and it's a Soreen bonanza! Liz Jacobs (Marketing Director, Soreen) & Gary Fawcett (Executive Creative Director, TBWA\MCR) join the pod to chat all things marketing!

This time Rich sits down with Phil Martin (CEO & Founder) of "Blanco Niño". Blanco Niño offers a range of award-winning corn tortilla chips made with an authentic Aztec cooking process! Hear Phil tell his story about forming the brand & his successes whilst growing the brand into what they are today. Find Blanco Niño products in: Sainsbury’s, Co-op, Amazon, Ocado, M&S, Tesco & many more across the UK! "How does an Irish chef take the humble tortilla chip way back to its Aztec roots & then bring it back to you... better than EVER!?" FIND OUT NOW!!!

The FMCG Podcast is BACK! Yep, Rich is back for a whole new season of non-stop top discussions with industry leaders on a whole host of exciting topics in the wonderful world of FMCG. Darren Morgan (Reckitt) is kicking the season off in style as he discusses his expertise in packaging design, design-driven innovation & industry tips and tricks for those looking to break into the industry. Follow Darren on Linkedin here! - https://www.linkedin.com/in/darren-morgan-1b15bb23/ New Episodes of the FMCG Podcast will be released on the first Wednesday of every month.

This week Rich sits down with Zara Godfrey (Pupkip) to discuss her experience in growing a start-up brand in the UK market. We talk wonky fruit, Marketing and Sustainability & Product development The FMCG Podcast will Return in Autumn 2024

Rich sits down with Emma and Adele from Ecotone to discuss the ins and outs of sustainable brands and how to market them

Timestamps (00:00) Intro (00:32) Intro to out-of-home activations and his role (03:00) Who are GottaBe! Marketing and how do they operate? (05:38) The approach and culture they lead with (quality over quantity) (07:08) How are they different and what are their activation missions? (08:55) What makes a great out-of-home activation? (13:07) Examples of previous activations (16:20) Challenges with activations (19:00) Future of GottaBe! and campaigns in the pipeline (21:30) Advice about building an FMCG career (26:10) Resources, books, tips and outro Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing

Timestamps (00:00) Intro (02:10) Background of the founders (08:45) The idea behind FATSO (11:00) Mission of FATSO (14:00) How to stand out on the shelf (17:40) Leveraging social activations (21:35) FATSO discuss the range on sale! (23:50) What's around the corner for FATSO (25:00) Skills and tips for people in the industry and outro Rich discusses the revival of good dark chocolate with Ella and Hannah, founder and head of sales of FATSO.

Timestamps (00:00) Intro (00:57) Who is Martee's (02:00) Idea behind Martee's (04:02) Why Martee's are NOT a vending service (05:30) Martee's leading the way in the UK obesity crisis (05:50) Where the term 'micro-retail' came from (07:10) Brands that fit the Martee's vision (09:25) Where the name 'Martee's' came from (11:48) Where Martee's can be found (14:00) Martee's scaling up shortly (17:30) How Martee's attract new customers (21:40) Day in the life of Martee's (25:00) Resources & advice for the FMCG industry from Martee's (28:05) Background of Harry and Lucy, the co-founders of Martee's (30:24) Socials and links for Martee's and outro to video Rich sits down with Harry & Lucy from Martee's, a revolutionary micro retail store taking a new food retail environment by storm. Gone are the days of vending machines full of unhealthy and unappetising foods. Martee's uses AI forecasting to stock some of the best, healthy brands in hospitals, workspaces and more. Enjoy!

Timestamps (00:00) Intro (00:30) Intro to Brandon Consultancy and the history of the founder (02:15) Mission of Brandon Consultancy (04:18) Brandon in practice and their activation with Horlicks (07:08) The process of how they work and a look behind the scenes (09:28) How to maintain a clear vision in the ideation process with clients (11:10) What gives Richard the drive to perform at work (12:00) Where does Brandon position itself? (15:30) An insight on shopper marketing (20:15) Exciting things for Brandon Consultancy moving forwards (24:25) What's it like to be a founder in the FMCG industry? (26:48) Tips and advice for upcoming talent in the industry (PASSION!) (33:38) Books, resources, tips for people in the industry and outro On today's episode of the FMCG Podcast, we're joined by Richard Taylor, founder of Brandon Consultants. We talk about re-imagining heritage brands in the modern world, on-shelf presence, and how you can unlock the potential of your brand in today's competitive market space. Enjoy!

Timestamps (00:00) Intro (03:00) Re-branding a traditional household name (08:00) Importance of control over a project (10:45) Symbolism of their branding and tagline (15:03) Chatting about Outland's brand image (17:30) Consumer behaviours in the craft industry (20:35) Knowing when to stay in your lane (22:45) Best-sellers in- and off-trade (25:20) Day in the Life of an SME (27:40) Advice/skills to upcoming people in FMCG (30:50) Resources and outro Join us for episode 3 of the new season as we discuss rebranding traditional brands with Giles Mountford, marketing manager for Badger/Outland beer. We chat about their mission in the modern competitive market, how they brand themselves differently and Giles' favourite resources for effective marketing. Enjoy!