This is The FMCG Podcast. This is the show where we speak with the leaders of today. Live interviews with the UK’s most talented Marketing, Innovation and Sales experts and Industry Insight leaders. Real conversations on all thing’s food and drink. Real stories on how to cope with the ups and downs of the fast paced FMCG sector, and advice on how to build and shape your career. You’ll be inspired to step out of your comfort zone, develop your leadership skills and make sure that you reach your full professional potential.
Creating the Costa Experience at Home with Mark Cumming, Head of FMCG UK&I at Costa Coffee - Episode Thirty Four
36:48In this podcast, we're speaking with Mark Cumming, Head of FMCG UK&I at Costa Coffee. Mark takes us through the challenges and opportunities of taking a QSR brand into a take-home product, how to land new launches in retailers with impact, and what makes impactful brand activations with grocers. Mark began his career at ACNielsen, giving him a really good platform to springboard his career when taking that step onto in-house FMCG brands with Coca-Cola. Working through various different roles across Category, Brand, Innovation and Commercial up to Director level before moving over to Costa as Head of FMCG UK and Ireland. Watch the podcast on YouTube or listen on your favourite podcasting platform to unlock these insights. https://podcasters.spotify.com/pod/show/thefmcgpodcast Are you a food or drink brand currently struggling with any hires? Whether you're a start-up, SME or Blue-chip, we can help with that. Consumer Hub recruits commercial roles for consumer businesses. Drop Richard a note at [email protected] or LinkedIn to find out more https://www.linkedin.com/in/richardbennigsen/
Building Brand Resilience with Brett Goldhawk, Founder of DesignHawk - Episode Thirty Three
37:42In this episode of The FMCG Podcast, we're speaking with Brett Goldhawk, a global brand, innovation and communications specialist. Brett is the founder of branding & design agency DesignHawk, and has worked with some giants in the world of FMCG including: Unilever, Grupo Bimbo, Greene King, Associated British Foods, Procter & Gamble with brands such as Pataks, New York Bakery Co and Old Speckled Hen. He has expertise in brand insight, innovation, identity, packaging design, shopper marketing and tone of voice. This episode sees us getting into the detail of how brands can build brand resistance, how brands can stand out, and why brands should not focus all their efforts on growing the category during the hard times. Watch on YouTube or listen on most major podcasting platforms here: https://podcasters.spotify.com/pod/show/thefmcgpodcast
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Apprentice and Early Careers in the FMCG Industry with Sami Modi, Commecial Apprentice at Greencore - Episode Thirty Two
30:36In this episode of The FMCG Podcast, we're speaking with Sami Modi. Sami is a Commercial Management Degree Apprentice at Greencore, currently sitting a rotation in the retail category management team. On the show today, Sami unpacks all things apprenticeships and early careers in the food, drink and FMCG industry. Some excellent advice in this one for anyone looking to get into the FMCG industry, whether that's through apprenticeships, graduate schemes or entry-level roles. There are also some brilliant insights for any hiring managers out there, about what working in the food industry is like for Gen Z, the key motivators for young adults as well as challenging some of the stigmas. You can watch the podcast on YouTube & Spotify or if you'd prefer to listen it's available on all major podcasting platforms.
Thinking Outside the Data: Giving Brands a Boost Through Shopper Psychology - Episode Thirty One
36:11In this episode of The FMCG Podcast, we're speaking with Alex Hunter, Group Sales Director of The Audience Collective? Alex has experience working in Category, Consumer & Range Insight with both FMCG and research agencies with people such as Asda, Betty's & Taylors and Visuality before joining Audience. Who are Audience? A multidiscipline marketing agency specialising across all aspects of marketing including web design, shopper insights, social media, advertising, market research - the list goes on. Told you they do EVERYTHING. Oh and they work with some pretty big businesses too from Tesco & Morrisons to Unilever & Britvic to Sony & HSBC. Want to unlock these insights? Watch the podcast, or if you prefer to listen you can find it on Spotify & Apple Podcasts.
Meet the Advertising, Brand & Media Lead with Sarah Graham, Warburtons
15:48In this video we speak with Sarah Graham, the Advertising, Brand and Media Lead at Warburtons. Sarah has ten years experience in Brand Marketing with Warburton's starting as a Marketing Executive, and now finding herself as the lead for Warburton's Brand, Advertising and Media. Sarah gives us insight into what the day-to-day of an Advertising, Brand & Media Lead looks like within one of the nations biggest brands, the key stakeholders he works closely with both internally & externally, and what "good looks like" for any budding Brand Managers or Marketeers out there. Check the video out to hear Sarah's insights!
Putting the Soul Back into Soda and Sales with Jessica Harris-Voss: Sales Director at Dalston's - Episode Thirty
37:14In this episode of The FMCG Podcast we speak with Jessica Harris-Voss, Sales Director at Dalston's Soda.Jess has experience across multiple different categories of FMCG including Drinks, Healthy Snacks and Beauty with brands: Diageo, itsu & L'Oréal before joining Dalston's.Now before we go any further, have you tried Dalston's? If not go grab a mixed case off their website right now - trust us you won't regret it.We speak about all things Career Development, FMCG and Soft Drinks. Listen to find out more.Did you know you can also watch on YouTube with video: https://www.youtube.com/watch?v=Qnug6AloMFU
Lifting the Curtain on Popcorn Perfection with Louise Monk, Director of Popcorn Kitchen - Episode Twenty Nine
38:43In this episode of The FMCG Podcast we're speaking with Louise Monk, Director at Popcorn Kitchen. We hear all about the story behind how Louise's career helped her set up Popcorn Kitchen, how they stand out from other brands with unique gifting options, and how understanding the manufacturing process & true cost of goods can help make you a better sales person. Watch the podcast to unlock these insights, or if you prefer to listen, check it out on Spotify and Apple Podcasts. Oh and if you're stuck for Christmas gift ideas, go grab a giant bottle off the website: https://popcornkitchen.co.uk/ Want to watch this podcast instead? Check out YouTube here:
Building Brilliant Brands with Gareth Turner - Episode Twenty Eight
34:02In this episode of The FMCG Podcast we speak with Gareth Turner, founder of Big Black Door marketing consultancy. Gareth has 25 years experience across Brand & Full Mix FMCG marketing with Heinekin, Arla and Weetabix.Gareth highlights the importance of brand marketing, discusses why it is crucial to remember the businesses' "why" when developing brand strategy and outlines how to defend your marketing budget. Gareth has created a link to share some of the stories spoke about in the podcast, check it out here: www.bigblackdoor.com/fmcgChapters: 0:00 Introduction0:43 Gareth's Introduction2:30 What Sets Brands Apart in the Current FMCG Market5:47 Brands We Should Keep an Eye On11:32 The Difference Between Brand Management Now & 5-10 Years Ago15:55 Gareth's Experience Rotating Across Different Categories21:30 How Big Brands Stand Out in a Market that is Disruptive24:10 Gareths Advice for Marketing Managers28:12 'Beanz and Bix' Marketing Campaign Secret32:08 One Quality Every Great Marketeer Needs33:29 Gareth's Socials
Drinking it in with Slingsby Gin: Building a Brand in Alcoholic Drinks, with MD Marcus Black - Episode Twenty Seven
37:05In this episode of the FMCG Podcast we speak with Marcus Black, Joint Managing Director at Slingsby Gin and Intercontinental Brands. Watch to hear the story of how Marcus and his business partner Mike Carthy started the business, how they built a brand in alcoholic drinks as a premium gin spirit and what they've been up to with sports and lifestyle sponsorships including: The BMW PGA championships and Ascot Racecourse!
Beyond Beer: Perfecting Premium Ales with Jon Black, Head of Sales at Hall & Woodhouse - Episode Twenty Six
29:45In this episode of the FMCG podcast we're speaking with Jon Black, Head of Sales at Hall and Woodhouse. Jon has a breadth of experience across different categories of FMCG in both food & drink with the likes of: Pepsico, Kerry Foods, Bacardi, Mondelez and Roust before joining Hall & Woodhouse. We discuss all things beer including current category trends, new innovations, and how to stand out in the space.