Meet the Category Controller | Joel Barlow - Muller

Rich sits down with Emma and Adele from Ecotone to discuss the ins and outs of sustainable brands and how to market them

Timestamps (00:00) Intro (00:32) Intro to out-of-home activations and his role (03:00) Who are GottaBe! Marketing and how do they operate? (05:38) The approach and culture they lead with (quality over quantity) (07:08) How are they different and what are their activation missions? (08:55) What makes a great out-of-home activation? (13:07) Examples of previous activations (16:20) Challenges with activations (19:00) Future of GottaBe! and campaigns in the pipeline (21:30) Advice about building an FMCG career (26:10) Resources, books, tips and outro Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing

Timestamps (00:00) Intro (02:10) Background of the founders (08:45) The idea behind FATSO (11:00) Mission of FATSO (14:00) How to stand out on the shelf (17:40) Leveraging social activations (21:35) FATSO discuss the range on sale! (23:50) What's around the corner for FATSO (25:00) Skills and tips for people in the industry and outro Rich discusses the revival of good dark chocolate with Ella and Hannah, founder and head of sales of FATSO.

Timestamps (00:00) Intro (00:57) Who is Martee's (02:00) Idea behind Martee's (04:02) Why Martee's are NOT a vending service (05:30) Martee's leading the way in the UK obesity crisis (05:50) Where the term 'micro-retail' came from (07:10) Brands that fit the Martee's vision (09:25) Where the name 'Martee's' came from (11:48) Where Martee's can be found (14:00) Martee's scaling up shortly (17:30) How Martee's attract new customers (21:40) Day in the life of Martee's (25:00) Resources & advice for the FMCG industry from Martee's (28:05) Background of Harry and Lucy, the co-founders of Martee's (30:24) Socials and links for Martee's and outro to video Rich sits down with Harry & Lucy from Martee's, a revolutionary micro retail store taking a new food retail environment by storm. Gone are the days of vending machines full of unhealthy and unappetising foods. Martee's uses AI forecasting to stock some of the best, healthy brands in hospitals, workspaces and more. Enjoy!

Timestamps (00:00) Intro (00:30) Intro to Brandon Consultancy and the history of the founder (02:15) Mission of Brandon Consultancy (04:18) Brandon in practice and their activation with Horlicks (07:08) The process of how they work and a look behind the scenes (09:28) How to maintain a clear vision in the ideation process with clients (11:10) What gives Richard the drive to perform at work (12:00) Where does Brandon position itself? (15:30) An insight on shopper marketing (20:15) Exciting things for Brandon Consultancy moving forwards (24:25) What's it like to be a founder in the FMCG industry? (26:48) Tips and advice for upcoming talent in the industry (PASSION!) (33:38) Books, resources, tips for people in the industry and outro On today's episode of the FMCG Podcast, we're joined by Richard Taylor, founder of Brandon Consultants. We talk about re-imagining heritage brands in the modern world, on-shelf presence, and how you can unlock the potential of your brand in today's competitive market space. Enjoy!

Timestamps (00:00) Intro (03:00) Re-branding a traditional household name (08:00) Importance of control over a project (10:45) Symbolism of their branding and tagline (15:03) Chatting about Outland's brand image (17:30) Consumer behaviours in the craft industry (20:35) Knowing when to stay in your lane (22:45) Best-sellers in- and off-trade (25:20) Day in the Life of an SME (27:40) Advice/skills to upcoming people in FMCG (30:50) Resources and outro Join us for episode 3 of the new season as we discuss rebranding traditional brands with Giles Mountford, marketing manager for Badger/Outland beer. We chat about their mission in the modern competitive market, how they brand themselves differently and Giles' favourite resources for effective marketing. Enjoy!

Timestamps (00:00) Intro (01:25) The story of Hunter & Gather (06:15) Where the Hunter & Gather name came from (09:40) Positioning Hunter & Gather in the market (12:00) Stockists and reputation with consumers (17:50) Bestsellers and plans in the pipeline (22:20) Personal mission and how to switch off from the brand (27:30) Resources and advice for someone exploring the space and outro In today's episode, we're joined by Amy Moring, co-founder of Hunter & Gather. Amy and her partner have created award-winning 'real food' by using the best ingredients and providing healthy swaps to kitchen staples. We talk about the early days of the company, last-minute branding changes and the health benefits they attribute to their products. Check out the podcast to learn more about their advice on how to break into a market that's dominated by big brands. Watch on YouTube: https://youtu.be/Yzt7lXVkjxs

Timestamps (00:00) Intro (08:55) How he went from painter to founder (13:16) Re-structuring during the pandemic (13:40) Turning down Dragons' Den (18:00) Margins and headspace (20:00) Ramping up production (22:30) Navigating the industry (26:00) Mental health (27:50) Balancing control of the business (31:00) Product spotlight (38:30) Outro Season 3 is here! To kick off the new season, we're chatting with Joe Moruzzi, founder of Pleese and creator of the innovative 'freezecake'. From working on building sites to constructing a brand from the ground up, Joe discusses the challenges of entering a well-established market with an unknown product. He's landed major retailer stockists and even turned down an offer on Dragons' Den! Check out the podcast to learn more about how developing his brand recognition is more important than entering the private-label market.

In this podcast, we speak with Danny Bull, Founder of Dung Snacks. Who are Dung Snacks? Their mission is to provide tasty, healthy, indulgent snacks while helping to end child hunger. They position themselves as a high protein bar that'll deliver on your macros but is good for your gut. No dodgy sweeteners here, and they'll deliver far more protein than the date squish bars. All whilst containing ingredients that'll look after your gut. Watch or listen to the podcast to find out more about Dung's mission, the opportunities & challenges that come with starting a food brand post-pandemic & Brexit, and Danny's story about setting up a food business with no experience. Need help recruiting great people for you food & drink business? See how we could help make this easier for you on our website: www.consumerhub.uk https://podcasters.spotify.com/pod/show/thefmcgpodcast

In this podcast, we speak with Liam Mahoney, Head of International Sales at LoveRaw. Sports and nutrition have always been huge for Liam, and after completing a degree in sports science as well as a masters in sports nutrition he started out his career at Shrewsbury Town, with the sports medicine team. But after quickly realising this wasn't for him, he found a role that combined his passion for nutrition in a commercial setting with Tesco as a category buyer. After a successful three years with Tesco Liam moved to Grenade as a National Account Manager for convenience channels, before moving to LoveRaw as the Head of UK convenience and has recently become the Head of International Sales. Check out this podcast to hear the story of LoveRaw, how to win with convenience retailers and insights directly from the category. He tells us how to conquer the mind of the impulse buyer. Watch on YouTube or listen on your favourite podcasting platform here: https://podcasters.spotify.com/pod/show/thefmcgpodcast