Creating A Personal Brand That Stands The Test Of Time

Most people think building a personal brand is about better content, sharper hooks, or posting more consistently. That's part of it - but it's not the reason some brands last while others fade the second the algorithm changes. In this episode of The Expert Edge, I break down what actually creates a personal brand that compounds over time - especially in a world where AI can generate content, copy, and strategies in seconds. You'll hear why presence beats polish, why clarity beats creativity, and why trust is the real currency behind every enduring brand. Inside this episode, I unpack: Why being known for one clear thing matters more than doing everything well How consistency and care create a moat around your business The overlooked reason visibility (yes, volume) still matters even when your message is strong This isn't an episode about chasing trends or gaming platforms. It's about building something that still works five, ten, even twenty years from now. If you want clients who trust you before they ever speak to you and a brand that grows even when you're not pushing - this conversation will change how you think about personal branding forever. Share your feedback for future episodes: colinboyd.co/feedback Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode300 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

Most coaches think their biggest challenge is messaging, funnels, pricing, or niching… But more often than not? It's communication. In this week's episode of The Expert Edge, I sit down with Merrick Rosenberg - author, speaker, and the creator of the 4 Birds System, a personality framework used by major organizations around the world. And trust me: once you understand these "birds," you'll never look at coaching, selling, or even your spouse the same way again. We break down the four bird types - Eagle, Parrot, Dove, and Owl - and how each one buys, learns, communicates, and responds to coaching. If you've ever had a client who overwhelmed you with details, ghosted you when it got emotional, or bulldozed through every call… you're going to feel very seen. Inside the episode, you'll learn: Why some clients light up your coaching calls and others drain the life out of you. How to adjust your delivery on the spot to create instant connection and trust. The personality types that make buying decisions fast… and the ones who need a completely different approach. How to use the 4 Birds System to write better copy, close more sales, and run smoother group programs. Whether you're coaching, presenting, or simply trying to understand the humans living in your house, this system will make your life easier—and your business more profitable. Listen now to transform how you communicate forever. Take Merrick's free DISC personality test: https://MerrickRosenberg.comLearn more about the 4 Birds training and tools: https://TakeFlightLearning.com Merrick's Books: The Chameleon Which Bird Are You? (Both available at the links above.) If you want to coach better, sell better, and understand people at a whole new level, this episode is for you. Share your feedback for future episodes: colinboyd.co/feedback Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode299 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

In Part 2 of our annual reflection series, Colin and Sarah Boyd take you behind the scenes of their real, unfiltered year - one filled with cross-country moves, business pivots, health challenges, parenting wins (and fails), and the hard-earned lessons that shaped it all. This episode is a must-listen if you want to grow your business without burning out your nervous system. Together, Colin and Sarah unpack the 10 biggest insights they gained this year - around leadership, relationships, resilience, teamwork, identity, and what it truly takes to stay grounded while scaling. You'll hear: Why trust has become the new currency online The hidden shift happening in the coaching + course industry How to build credibility when your audience is overwhelmed and skeptical The surprising reason high-touch is outperforming high-tech How to lead your team (and your home) during chaotic seasons The difference between needing a new strategy… and needing rest How to get your life back on track when everything feels like "too much" It's honest. It's practical. It's vulnerable. And it might be the perspective shift you need before stepping into a new year. Share your feedback for future episodes: colinboyd.co/feedback   Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode298 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

Most business owners move from one year to the next like they're jumping between moving trains - no pause, no reflection, no integration. But if there was ever a year that deserved a real look under the hood, it's this one. In this episode, Sarah and I sit down for our annual "State of the Union" conversation. A candid, honest, sometimes vulnerable breakdown of what actually happened this year behind the scenes. The wins, the losses, the lessons, the surprises, the stuff that stretched us… and the stuff that steadied us. You'll hear: • The patterns we noticed across hundreds of clients that point to a major shift happening in the expert industry. • The identity work we relied on personally to navigate uncertainty, pressure, and unexpected curveballs. • The mindset traps that quietly drained our momentum and the small internal tweaks that changed everything. • Why reflection is one of the most strategic (and underrated) tools for growth… and how to do it without judgment. • The questions we're asking ourselves to set up 2026 with more clarity, alignment, and grounded confidence. This isn't a highlight reel. It's the real reel. If you want to start 2026 from a place of intention-not panic, pressure, or "new year, new panic buying"-this episode will give you the perspective and practices to do exactly that.   Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode297 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Give Colin some feedback about the podcast here: https://colinboyd.co/feedback   

What if the entire point of building a coaching or course business wasn't to work harder, scale faster, or stuff more clients into your calendar… …but to buy back your time and design a life you actually want to live? In this episode of the Expert Edge, Colin sits down with Justin Donald, author of The Lifestyle Investor and the guy people call the "Warren Buffett of passive income," to talk about the uncommon path to financial freedom as a coach or entrepreneur. Justin breaks down how he went from grinding nonstop to creating a portfolio of simple, low-risk investments that allowed him to retire in his thirties and how YOU can start thinking the same way, even if you're not an "investor type." Inside the episode, you'll learn: Why most entrepreneurs accidentally build themselves into a job (and how to reverse it fast). The simple rule Justin uses to evaluate every single investment opportunity, so he doesn't waste time or lose money. How to create leverage inside your business so it becomes an asset… not another obligation. Why freedom is built by design, not by income level (you don't need millions to start). The mindset shift that changes everything once you see your business as one part of a bigger wealth-building system. If you're tired of hustling your way to burnout, or you've realized your "freedom business" isn't giving you much freedom, this episode will completely reshape how you think about your time, money, and long-term strategy. Listen now and learn how to build a business that funds your life, without consuming it. Download the Marriage & Family Planning Day PDF: https://drive.google.com/file/d/1mRhLannKQyBJk5756uTswgg-INMuV5Fj/view?usp=sharing The Lifestyle Investor Book: https://lifestyleinvestor.com/book Justin Donald Website: https://lifestyleinvestor.com The Lifestyle Investor Podcast: https://lifestyleinvestor.com/podcast   Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode296 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/          

What if the very things you think disqualify you from success -  the overwhelm, the distraction, the sensitivity, the "I swear I'm smart but my brain won't sit still" moments are actually signs of a brilliant, high-capacity entrepreneurial mind? In this powerful and refreshingly honest episode, I sit down with Emily Hamblin - certified/experienced teacher, trauma-informed coach, and expert at helping "neuro-spicy" entrepreneurs understand how their minds really work. This is not your typical mindset conversation. It's raw, grounding, empowering and will help you finally make sense of why you operate the way you do. Inside the episode, we unpack: Why high achievers feel broken even though nothing is actually wrong The real reason traditional productivity hacks fail for neurodivergent entrepreneurs How nervous system patterns shape your business behavior (and how to shift them) Why your "too much" or "too sensitive" might actually be your business advantage How to build a business that supports your brain, not fights it   If you've ever felt misunderstood, overwhelmed, or like success requires you to "fix" parts of yourself… this conversation will feel like a deep exhale. Emily gives language to things most entrepreneurs feel but can't articulate and offers practical, compassionate tools to help you create success your way. Learn more about Emily's work and resources: https://emily-hamblin.com/ Emily's Instagram: https://www.instagram.com/emilyhamblincoaching/ Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode295 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/      

Everyone talks about "selling from stage" like it's some mysterious superpower… But the truth is, it's not about being the loudest or flashiest speaker-it's about connection. In this episode, Colin pulls back the curtain on what it really takes to convert from stage (or webinar) without feeling pushy, salesy, or scripted. He shares his hard-earned lessons from hundreds of live and virtual presentations - including what most coaches and course creators get wrong, and how to fix it fast. You'll learn: Why your slides aren't selling (and what actually does) The 3 levels of audience trust you must build before making an offer How to design a "broken-tooth" offer people can't ignore Why speaking with conviction converts better than any tactic ever will If you want to create a presentation that doesn't just inspire applause but drives sales and long-term clients, this is the episode to listen to. Listen now and get instant access to Colin's free "Sell From Stage" masterclass at 👉 colinboyd.co/class Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode294 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/      

When the economy dips, most business owners panic. I want to show you how to not just survive a down market, how to scale through it. In this episode, you'll discover the single most powerful tool that helped me grow my coaching business when others were shrinking: speaking. You'll discover how one well-crafted presentation can attract clients, create authority, and generate sales on repeat without relying on algorithms, ad spend, or endless launches. You'll learn: Why speaking is the fastest path to trust and sales (especially in tough markets) The 3 shifts that turn your presentation from informative to irresistible How to leverage one talk across stages, webinars, and events for predictable growth If you want to recession-proof your business and scale without the burnout, this episode will show you exactly how. Listen now and get instant access to Colin's free "Sell From Stage" masterclass at 👉 colinboyd.co/class Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode293 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

Writing a book isn't about having perfect grammar or a fancy publisher, it's about having a message worth sharing. In this episode, I pull back the curtain on what it really takes to turn your expertise into a published book. From the three failed attempts I made before finishing One Presentation Away, to the accountability and structure that finally made it happen. You'll get the behind-the-scenes look at the messy, meaningful process of bringing a book to life. You'll learn: Why accountability (not inspiration) is the key to finishing what you start. How to turn years of experience into a clear, structured message that resonates. The mindset shifts that move you from "aspiring author" to published thought leader. If you've ever felt like you have a message inside you that needs to be shared, this episode will give you the clarity, confidence, and next steps to make it happen. Grab your copy of One Presentation Away NOW at onepresentationawaybook.com Whether you're pivoting, scaling, or simply pausing to reflect this one's for you. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode292 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/          

Not all "stages" are created equal and choosing the right one can completely change your business growth trajectory. In this episode of The Expert Edge, I break down how to decide which type of "stage" will help you grow faster whether that's webinars, workshops, podcasts, or full-blown live events. You'll learn how to find the sweet spot between your skill set, your audience, and your business model so that every time you speak, you create connection, credibility, and conversions. Here's what we dive into: The 3 Superpowers that every stage offers (and how to use them to your advantage) How to know when it's time to move from virtual stages to live, in-person events Why your "first stage" might be smaller than you think - and that's a good thing My favorite stage formats for new vs. established coaches and course creators If you've ever wondered how to grow your audience and income without adding more complexity, this episode will show you how to use the right stage to amplify your message and multiply your results. You can also pre-order Colin's new book One Presentation Away at onepresentationawaybook.com - and when you order in bulk, you'll get access to exclusive bonuses, including a 1:1 strategy session with Colin's head coach and the Nail Your Niche masterclass. [Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind.  Check out the details here: https://training.colinboyd.co/inner-circle-mastermind-application Whether you're pivoting, scaling, or simply pausing to reflect this one's for you. PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS "The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode291 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/