Minimum Viable GTM Strategy | Spark 106

Adam Robinson, CEO of both RB2B and Retention.com is a poster child for content-led growth; although that's probably not what he would call the thing that enabled him to grow his companies at lightning speed with zero VC funding. Adam, CEO of two multi-million dollar SaaS companies identifies as a content creator and in this episode, we dive into his process as well as his thinking around how building an audience can actually free a SaaS owner from needing (more) external funding.

In this episode, Dan talks about the entire process that we use to help clients go-to-market. Listen to the full episode here - https://youtu.be/vV1gZuf--GM Watch the Episodes On Youtube - www.youtube.com/@klearb2b/videos

In this episode Dan talks about 3 core go-to-market essentials you need to build to be able to leverage your audience. Listen to the full episode here - https://youtu.be/vV1gZuf--GM Watch the Episodes On Youtube - www.youtube.com/@klearb2b/videos

In this short episode of Spark, Dan talks about what's happening in the tech and software market and what you can do to stand out and win the heart of buyers. Watch the Episodes On YouTube @klearb2b

In this episode Dan talks about marketing planning and walks you through the steps to create a more holistic GTM plan for your team or company. Listen to the full episode here - https://youtu.be/OWHgBlA8wlg Watch the Episodes On Youtube - www.youtube.com/@klearb2b/videos

In this short episode of Spark, Dan takes you through the process of how we help B2B tech companies with go to market strategy, and how you can successfully build and fine tune your strategy. Watch the podcast episodes on Youtube https://www.youtube.com/@klearb2b/

In this short episode of Spark, Dan talks about demand generation being misrepresented by marketers at the executive level. The C-Level usually have different concepts, different frames of thinking in their minds and getting buy in is not just a matter of using the right words and to help them intellectually understand. Dan brings an analogy from investing: GTM should be diversified, just like a portfolio. A company is better using lead generation, outbound and cold outbound, to reach short and long term goals. Watch the Episodes on YouTube: @klearb2b

In this short episode of Spark, Drishti Sanghavi talks about the process of creating a podcast from scratch using ChatGPT. Drishti explores generating podcast topic ideas, comparing the initial structure provided by ChatGPT to their expectations, and refining the script's tone. We highlight how ChatGPT can help you in generating content for slides, podcast names, taglines, and even creating a brand for the podcast. Listen to the full episode here - https://www.youtube.com/watch?v=bBw1_7iWYCs Watch the Episodes On Youtube - https://www.youtube.com/@klearb2b

In this short episode of Spark, Drishti Sanghavi talks about the importance of Revenue Operations beyond team alignment. Drishti dives deeper into why integration between data and tech stacks, along with team alignment is crucial for success, about closing the gaps in customer journeys to prevent revenue leakage and more. Listen to the full episode here - https://youtu.be/ezqr7QbG0dY Watch the Episodes On Youtube - https://www.youtube.com/@klearb2b/videos

In this episode Dan and Drishti talks about alignment and building the revenue function to create and execute. Listen to the full episode here - https://youtu.be/6gcrdPXuUqk Watch the Episodes On Youtube - www.youtube.com/@klearb2b122/videos