Competitive Intelligence - With Karen Walker

Karen Walker explains why good intelligence work begins with understanding the real question behind a request, why data without context rarely leads to good decisions, and why judgement, curiosity and an understanding of human motivation remain central to effective analysis.

Associate Director for Competitive Intelligence at the University of South Florida's Research Development Institute, Karen discusses the evolution of competitive intelligence, its roots in business and strategic analysis, and how the discipline has been adapted for the university research environment.

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