Doing It Right with Your Second Brand

I talk to many, many, MANY entrepreneurs that claim they want to build a business that sells for 8 or 9 figures. But other than the vanity of being able to say you made $10M+ on a sale, what does that actually mean? There are many paths to 7 figures. If you listen to this podcast, there's a good chance you're already there. But what do 8 and 9 figure brands have that 7 figure brands don't? Using my experience working with brands that successfully reach those levels - and perhaps more importantly, those that try to reach those levels and fail - I use the episode to break down the things that set 8 & 9 figure brands apart, and how you can better position your brand for scale.  

Entrepreneurs building product brands are often pulled between "product" - the actual things they're developing - and "brand" - the soul and story behind what they're doing.  Spoiler alert! Building great products is a key foundational element of a successful product brand. But how do the best brands do it in a way that connects back to their soul and story? In this episode I dig into the product development framework used by some of the best brands in the world, and how it connects product and brand together. 

Entrepreneurship is a journey. Whether you've been at your business for a day, a year, or a decade, there's always a new lesson lurking around the corner.  So today, I wanted to give you a peek behind the curtain to see what successful entrepreneurs do in their second go-around - and just as importantly, what they don't do in their second go-around.  Joining me in this discussion is Jake Rhodes, formerly of Bear Komplex, and now of Routine. Jake takes us through his path to his second brand, lessons learned and applied, and how he maintains a high performing routine in the face of running a high growth brand with a busy family life. 

Max talks with YouTuber Matt Loberstein of Zero to Brand, who built a multi-million dollar business on Amazon. Many entrepreneurs would have taken those profits and developed a supplements or skin care brand, but Matt had another idea. He'd build a business so exciting that it wouldn't feel like work - one focused on his passion for Porsche's. Listen in to see what happens when you build to serve others who geek out on the same thing you do.

Here are the best tools right now that you should be using to get ahead of your competition on Amazon.

School might just be starting, but Q4 is right around the corner. Most brands don't do as well as they could preparing for the holiday season. It's time to make this Black Friday your best one yet.

Join us as Max sits down with Jon Tilley from Zonguru to talk about his favorite tools and strategies for integrating Amazon into your brand building strategy.

After an unexpected hiatus when his baby arrived a few weeks early, Max is back at it this week! He's sharing what he's learned being an entrepreneur and a new dad.

Shawn Wells MPH, LDN, RD, CISSN, FISSN is the world's leading supplement formulator. He is an expert in the fields of performance nutrition, longevity, fitness, and supplementation. Max Kerwick talks with this "biohacktivist" about what entrepreneurs need to know about selling supplements and dispels many of the misconceptions that hold people back from success.

This week I interview none other than Ryan Daniel Moran, the millionaire maker. Ryan is the founder of Capitalism.com and he is responsible for creating hundreds if not thousands of million dollar brands through his courses, teachings, masterminds, and free content. This month he just released his new book 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur. We discuss how he got his start, built and sold his own eCommerce company for 8-figures and developed a blueprint for others to build their own brands.