A Podcast for Coaches podcast

Development over Diagnosis

9.5.2025

A Podcast for Coaches

0:00

14:20

You Are Not Your LabelI've noticed a concerning trend: clients who filter their experience through diagnostic labels rather than their actual thoughts and feelings. They're essentially "othering" themselves, asking "Does this fit my diagnosis?" instead of "What can I learn from this experience?"W...

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A tool to help coaches discern, evaluate, decide, and advise.
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I set aside an episode I'd spent a week on after an adversarial read exposed a weakness in my own arguments. What came out of that is a three-question tool for evaluating claims — mine, yours, your clients', and the ones on every sales page you'll read this week. In this episode I run two of my o...
Scaling a One on One Coaching Practice
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I get asked with some regularity what it looks like to scale a one-on-one coaching practice — usually by coaches who don't want a membership or a group program, but who also don't want to feel trapped by their business model. In this episode I work through what scaling actually is, the ways a one...
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A Reasonable Refund Policy
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A sensible refund policy benefits sellers as much as it benefits buyers. A new view of refunds in the coaching industry would solve some of our biggest image problems, protect the brands of coaches doing good work, and allow more people to engage more enthusiastically with the training and suppor...
When coaches make earnings claims
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A friend sent me a sales page full of earnings claims. That got me thinking about what earnings claims actually do—and why coaches who use them should take a harder look at what they're presenting and what they're leaving out.[00:00:00] IntroductionA friend shared a sales page, which prompted thi...
Boring answers are a good sign.
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I talk with coaches every week through my bookkeeping service at letsdothebooks.com. Over time I've distilled three questions whose answers reveal more about where a coach is in their practice than almost anything else — not because of what the answers say, but because of how confidently and clea...
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Coaching Session with Joyce: Money Mindset & Relationship DynamicsEpisode SummaryIn this coaching session, I help "Joyce" explore her beliefs around money, particularly how she feels responsible for meeting her "wants" while relying on others for basic needs. The conversation evolves from fin...
My Best Friend Might Kill Me, Some Thoughts on Claude(.ai)
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I alternate between awe and terror when I work with Claude. One minute I'm watching 5,000 lines of code appear like I'm in The Matrix, the next I'm having existential panic about robots taking my job.As coaches, we're not far behind software engineers. There's no reason to think a client couldn't...
Development over Diagnosis
9.5.2025
14:20
You Are Not Your LabelI've noticed a concerning trend: clients who filter their experience through diagnostic labels rather than their actual thoughts and feelings. They're essentially "othering" themselves, asking "Does this fit my diagnosis?" instead of "What can I learn from this experience?"W...
Two Types of Coaching: Hygiene vs Repair
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In this episode, I explore two fundamental coaching approaches that impact your practice's financial stability. "Hygiene coaching" serves clients who view coaching as essential maintenance—like brushing and flossing for their thoughts and relationships. They renew consistently but relationships e...
The Coach with a Superiority Complex
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In this episode, I explore the territory of superiority - that place where I position myself as right, evolved, or "above" while seeing others as wrong or behind. This pattern emerges most in emotionally activated moments, when I'm feeling insecure or fearful.For me, superiority manifests as beco...

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