Series Trailer

This episode focuses on the importance of tracking, measuring, and analysing campaign performance, providing guidance on selecting the right KPIs and utilising data to optimise future strategies. Hosted on Acast. See acast.com/privacy for more information.

This episode dives into the intricacies of engaging and nurturing leads through personalised, relevant content, and discusses effective strategies for driving conversion. Hosted on Acast. See acast.com/privacy for more information.

This episodes explores how Account-Based Marketing is reshaping B2B demand generation strategies and uncovers the essential building blocks for executing successful campaigns. Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Tim Brogan Merkle B2B's Regional Media Strategist guides us through the art of understanding your audience, crafting buyer personas, and tailoring your message to resonate with target customers. With special guests Jake Hird, Senior VP of Strategy at Merkle B2B APAC, and Uzma Atcha, Strategy Director at Merkle B2B APAC. Hosted on Acast. See acast.com/privacy for more information.