099 Strategy Showdown: Launching Vs. Evergreen (And What Beats Them Both)

Does this sound familiar? You're constantly battling the urge to scroll through Instagram, telling yourself you need to be on the platform to keep your business afloat. But you quickly fall into long doom-scrolling sessions, finding yourself in compare-and-despair mode. You spend hours engaging with others’ content just so they’ll (hopefully) engage with yours. You pump out endless posts in hopes they’ll reach your dream clients. You’re torn: take a break and step away and risk your business getting stagnant if you’re not constantly “on” and posting…” OR live on the app and watch your productivity, confidence, and mental health suffer. I’ve been there! Not long ago, I was struggling with a dependence on Instagram. It’s taken two years, but I’m finally in a place where I no longer feel reliant on the app. Because it’s been SO helpful for my business, brain, and confidence, I want to share with you how I did this. In this episode, you will: Learn the exact steps I took to go from totally hooked on Instagram to Instagram? Shminstagram! Discover the mindset and spiritual work I had to do to break my unhealthy addiction to the app Get the strategic roadmap I followed to Instagram-proof my business so I’d never have to post again if I didn’t want to Hear what was REALLY lurking under my bad social media habits, and the questions I asked myself to move through it   Ready to start breaking up with Instagram? If you’d like to log off for good, we’re going to need to set up some systems in your business that’ll let you step away from social media. First up: let’s set you up with a podcast tour that lets you reach more new dream clients every month than you’ll reach all year on Instagram. Get started for free and book your first 5 top 10% interviews in the next 30 days: http://work.kellymosser.com/book 

Feeling stuck in a post-Black-Friday sales slump?   Hearing "I just can't swing it right now" from your dream clients?   Are your warmest leads saying "maybe in a few months?"   Is your inbox a ghost town?   If so, don't stress!! In this episode, I'm sharing 9 potential ways to deal with a holiday season sales slump. Whether you went all out with Black Friday promo, or your clients have spent all their cash on Uggs and iPhones, this episode will help you ground into a short-term strategy that feels great so you can finish the year strong!   P.S. Ready to launch your Profitable Podcast Tour so you can attract dream clients every month from a single episode for the next 5 years? Learn more about how we help biz owners just like you land top 10%, 5%, and 1% podcast interviews that actually convert to leads and sales! http://work.kellymosser.com/waitlist

If 2023 turned out a little differently than you’d planned as a business owner, you’re definitely not alone. Changing algorithms, inflation, and changing consumer attitudes have thrown a wrench in so many tried-and-true strategies that used to work like magic.  But 2024 can be an entirely different story… if we plan accordingly! In this podcast episode, we'll reveal a four-pillar growth strategy for service-based businesses for 2024 that will help you cut out all the noisy advice, get focused, and make the impact (and money) you desire so you can finally stop wondering “what the heck should I be doing this month?” In this episode, you’ll: Unlock our four-pillar strategy for small biz growth in 2024 to stay ahead of the curve and make up for lost time, energy and revenue you missed in 2023 Harness the power of high-quality content to attract and engage your target audience Learn how to build trust and credibility with your communities as a secret to growth Explore the best ways to reach new audiences and explode your reach Optimize your sales funnels for growth and maximize your revenue potential in 2024

You’ve got an offer you think is off the charts, but your sales say otherwise. I’ve been there! Sometimes we’re so close to our offers that we can’t see the forest for the trees. We know SOMETHING needs to change, but WHAT should we change?! What should we tweak, optimize, and test first? This episode takes you through my Offer Triage Process: how to audit an offer that should be selling better to magnetize more people who need it! In this episode, you’ll be able to: Implement my 5 step process for auditing a slow-selling offer Craft irresistible offer promises that make your audiences say “that’s exactly what I need” Figure out whether a program or service is too long, too short, or just right Evaluate whether the journey you’re taking your clients on is as effective as it could be, and what to do if it’s not Crack the code on naming your offers so they sell themselves Audit your pricing with two simple questions that’ll help you decide whether you’re priced too high, too low, or just right   P.S. If you'd like to record 10-15 guest interviews on top 1-10% podcasts like this one next quarter that explode your thought leadership and bring you clients every month for the next 5 years, my team and I can help!   Our next cohort of our Hell Yes Guest program is filling fast. Learn more and submit your application here!

If you're feeling frustrated and overwhelmed with your stagnant traffic and not enough leads for your biz, despite spending hours creating valuable content for social media, then you are SO not alone! So many content creators and entrepreneurs are facing the same challenge: creating endless content, seeing “meh” results. We are done spending endless hours on the content creation hamster wheel. We need to be creating content that works FOR us and drives our businesses forward! In this episode, you will be able to: Discover the key to unlocking unlimited traffic and growing your business with effective marketing strategies. Learn how to leverage other people's audiences and tap into a whole new world of potential customers. Expand your reach and build valuable relationships with your audience to cultivate a loyal following and increase your business opportunities. Unlock the power of content legacy and leverage AI support to create a lasting impact and establish yourself as an authority in your field. Explore the role of AI in content creation and discover how it can revolutionize your workflow, save you time, and enhance the quality of your content.   My guest today is Deirdre Tshien! Deirdre Tshien is the founder of Capsho AI, the fastest way to market and grow your expert content, as well as the author of Honey Trap Marketing. With a diverse background that took her from corporate, to hospitality, to fashion, to AI, Deirdre's expertise lies in creating frameworks that simplify complex marketing strategies, making them more accessible and actionable. Her traffic pyramid framework is a no-brainer approach to unlocking unlimited traffic and supercharging content for entrepreneurs and content creators.    Learn more about Capsho AI: http://capsho.com/   Join Deirdre and me at Capshovians Live in January! https://www.capshovianslive.com/grabmyspot?utm_source=kelly   Connect with Deirdre on social: https://www.instagram.com/deirdretshien/

It’s hard to get good at marketing when the principles you’ve been taught feel gross to you. So let’s ditch ‘em and try something new!   In this episode, we’re:   Cracking open 3 marketing myths that are rampant on social media and unpacking why they’re problematic (and ineffective) Exploring 3 ways to market to your audience that honors their agency and humanity Flipping the script on marketing adages like “twisting the knife” and pressuring your clients to buy on the spot   If you found this episode helpful, could you share it with one person in your network?! If you share this episode on social media and tag me @kelly.mosser, I’ll follow you back and hype up your business!   Work with us to explode your visibility and generate leads off of social media at http://hellyesmedia.com.  

Generating leads does NOT have to be the ultimate drag for your service-based biz. In fact, with the right strategies, you should be able to work LESS to generate each lead so you can spend more time serving your people!   In this episode, we’re breaking down:   Exactly how we’re attracting leads to our mid-ticket course The 3 top-of-funnel marketing strategies we’ve prioritized to generate $250K in course sales in just 10 months How (and why) our lead generation strategy has changed massively over the past 5 years The secret step to a successful Masterclass funnel that most people skip The surprising truth about how many leads this podcast generates for our offers Exactly how I’d spend 5 hours/week on marketing if I could only focus on two things   If you found this episode helpful, could you share it with one person in your network?! If you share this episode on social media and tag me @kelly.mosser, I’ll follow you back and hype up your business!   Work with us to explode your visibility and generate leads off of social media at http://hellyesmedia.com.  

Sick of exhausting launches that leave you burnt out and bummed out, but struggling to make consistent sales on evergreen? I hear you, and we’re fixing it today!   In this episode, we’ll dive into:   The problems with both launching and evergreen that spell disaster and heartache for entrepreneurs The real reason launching and evergreen both fall short for consistent sales and optimal client experience  When launching and evergreen models are likely to work the best, and when they’re most likely to run into problems The offer strategy we discovered that combines the best of launching with the best of evergreen, without the downsides to either! How to get started with the Evergreen Cohort method for consistent sales and clients who can’t wait to work with you!   If you found this episode helpful, could you share it with one person in your network?! If you share this episode on social media and tag me @kelly.mosser, I’ll follow you back and hype up your business!   Work with us to explode your visibility and generate leads off of social media at http://hellyesmedia.com.  

Feeling stuck in your business?   Maybe your income has plateaued…   Maybe you keep enrolling 5 people into your programs when you’d love to be signing 10…   Maybe your platforms aren’t growing online…   If any of this rings true, press play and get ready to hear 3 sneaky potential culprits!   In this episode, we’ll look at:   1.Your relationship to the people you admire. Could your role models be keeping you stuck?   2.Your perception of your addressable market   3.Your systems and ops, and how your brain might know more than you think!   I can’t wait to hear what comes up for you. DM me on Instagram @kelly.mosser and let me know what resonates!

In this episode, I’m excited to pull back the curtain for a sneak peek at a MAJOR rebrand!   I’m sharing the scoop on: Why now is the time to rebrand our business How we’re structuring our offers and services Why I’m choosing to divest my personal brand from my business’s brand How we’re expanding our team to support our growth New business name reveal! Why the podcasting space is ripe for a shakeup and how we’re going to help create a more diverse, progressive, liberated podcasting landscape   I’d love to hear your thoughts! Are you thinking about rebranding or expanding? Let me know @kelly.mosser on Instagram so I can cheer you on!