TED Talks Daily podcast

The art of persuasive storytelling | Kelly D. Parker

0:00
12:48
15 Sekunden vorwärts
15 Sekunden vorwärts

"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action.

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