How to excel at WeChat marketing, with Olivia Plotnick

Bianca Chen is the executive director and producer of Hello, Future! and founder of OX3 TV Productions. Her company’s mission is to enlighten global audiences on how technology will impact the world and humanity through documentaries. Bianca was a journalist and presenter for Reuters TV in the Asian market. Juliana and Bianca talk about the making of her documentary and what she learned throughout the process.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Juliana is joined by Amy Wu, an investment partner on Lightspeed Venture Group’s growth team. She was previously the group chief financial officer and senior vice president for Discovery Inc.’s global digital and sports businesses. Outside of work, she advises and angel-invests in startups in the New York tech community. In this episode, Amy will help you understand what's hot in gaming, direct-to-consumer business, infrastructure in the Asia-Pacific region, and why she is still bullish on China investments. She also offers some key tactical advice on how she navigates male-dominated spaces.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Olivia Plotnick, a WeChat and China marketing specialist, has grown her career alongside the emergence of WeChat and has deep insights into the marketing and ecommerce space through the platform. In this episode, she joins Juliana to discuss organic social media growth, how to sustain a loyal follower base, how mini programs are game-changing features and how to leverage them, and what social media trends have been accelerated by COVID-19. She also provides advice to young professionals on how to get their foot in the door of the marketing and social media industry.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Juliana is joined by Hannah Ryder, the founder and CEO of Development Reimagined, a pioneering international development consultancy and the first Kenyan wholly foreign-owned enterprise in Beijing. It provides strategic advice and practical support to Chinese and international organizations on issues such as the Belt and Road Initiative, Africa’s growth market, development effectiveness, and China’s foreign aid. Hannah is also a former Kenyan and British diplomat, and an economist with over 15 years of experience. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lan Yan is the vice chairman of investment banking at Lazard and the chairman and CEO of Lazard Greater China. She recently authored the book The House of Yan: A Family at the Heart of a Century in Chinese History. In this episode, Yan shares her story as a young woman growing up during the Cultural Revolution, managing cultural expectations and personal aspirations, and the importance of her mother as an inspirational female figure in her life. Like the podcasts at SupChina? Help us out by taking this brief survey. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After beginning her career as a management consultant, Jenny Dorsey pivoted to a graduate program in business at Columbia. Still dissatisfied after a semester in school, she put her studies on hold and embarked on a personal and professional journey of self-discovery as a chef. This led to a string of gigs working in and around restaurants, and allowed her to pursue her own creative endeavors crafting not just meals but also experiences for her customers. In this episode, Jenny describes her arrival on the food scene in the United States and her work as the founder and creative director of Studio ATAO, a nonprofit that creates live experiences at the crossroads of food, art, and social impact. Like the podcasts at SupChina? Help us out by taking this brief survey.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, we are joined by Wu Fei and Abigail Washburn, who recently released a self-titled debut album as a duo. Fei is a composer and a world-renowned player of the guzheng, a string instrument often featured in Chinese folk music. Abigail is a banjo player who has won a Grammy Award for her reinterpretations of traditional Appalachian music. In this episode, Abigail and Fei dive into their creative process behind making music and tell us about the origins of their friendship and newest album.Like the podcasts at SupChina? Help us out by taking this brief survey.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week’s guest is Esther Chen, a stand-up comedian, actor, and host from Taiwan. Her lighthearted yet no-nonsense approach to life was exactly what we expected from Esther and it pulled Juliana out of her interviewing comfort zone. Throughout this episode, we also hear a more introspective, thoughtful Esther as she navigates questions about identity and success in the acting world.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stephany Zoo is the head of marketing at AZA and the founder of the China-Africa Tech Initiative. Stephany is a brand builder, an aggressive project manager, and a passionate network architect. In this episode, Stephany and Juliana discuss how empathy and connection can help to translate complex technologies in relevant ways. Stephany is honest about her business ventures — including the ups and downs — but it is clear that she has never lost her entrepreneurial spirit. She is passionate about women's spiritual and professional empowerment and also shares the work that she has done with Phoenix Risen, a platform built to combat sexual harassment and assault.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tabitha Grace Mallory is a founder and the CEO of the China Ocean Institute, a Public Intellectuals Program fellow at the National Committee on U.S.-China Relations, and an affiliate professor at the Henry M. Jackson School of International Studies at the University of Washington. In this episode, Tabitha and Juliana dive into the complex topic of global ocean governance, discuss Tabitha’s previous work and research experience for institutions like the World Wildlife Fund, and explore the many phases of her career that have brought her to where she is today. 8:54: Seabed mining and China’s distant water fishing industry 20:14: Tabitha’s work and research on ocean governance26:56: Making the right career choices40:56: Balancing research and advocacySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.