291: 3 Eco Buzzwords You Didn't Know Are Sustainable | Marketing Tip Monday

Will hybrid grapes help vineyards survive climate change? Professor Karine Pedneault of the Université du Québec en Outaouais explores this question through trials that expose grapevines to drought and heat stress. Testing both vinifera and hybrid varieties, her research measured plant water flow and metabolic responses to determine resilience. While hybrids still carry a stigma around flavor, they showed promising resistance, raising the potential to reduce fungicide use by up to half and adapt more sustainably to extreme weather scenarios.   Resources:   223: New Decision Support System for Irrigation Efficiency 213: High Resolution Data from Space Helps Farmers Plan for Climate Change Karine Pedneault  Karine Pedneault – Google Scholar Karine Pedneault - Instagram Karine Pedneault - LinkedIn Karine Pedneault – Research Gate Metabolic response of vitis vinifera and interspecific vitis sp. varieties to heat stress, water deficit and combined stress, using a metabolomic approach The organic vineyard as a balanced ecosystem: Improved organic grape management and impacts on wine quality  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year  Vineyard Team – Become a Member  

With fungicide resistance on the rise, grape growers are looking for new ways to manage powdery mildew. Lexi McDaniel, Viticulture Extension Specialist at North Carolina State University, explores the science behind using UVC light to combat this grapevine disease by directly disrupting the DNA bonds needed for replication. She shares insights from her trials, including why the light must be applied at night, how often it needs to pass through the vineyard, and how this technique compares to traditional fungicide programs in both cost and effectiveness.  Resources:   117: Grapevine Mildew Control with UV Light 197: Managing the Sour Rot Disease Complex in Grapes 219: Intelligent Sprayers to Improve Fungicide Applications and Save Money 235: Battling Fungicide Resistance with Glove Sampling 266: Soft Pesticide Trial: Powdery Mildew, Downy Mildew, Botrytis, and Sour Rot Field-Scale Ultraviolet-C Light Applications to Manage Grapevine Powdery Mildew Grapevine Powery Mildew UV-C Information Introducing UVC applications for powdery mildew control in grapevines Lexie McDaniel North Carolina State Extension Ultraviolet-C (UVC) Light Can Be a Powerful Tool Against Grapevine Powdery Mildew  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member  

Terms like "regenerative," "climate‑smart," and "social equity" aren't just buzzwords—they're the building blocks of sustainable winegrowing. Learn wine brands protect soil, reduce energy use, and support people, all while producing high-quality wine.    Resources:  *** Tell Your Sustainable Story Online Course ***  Apply for SIP Certified Wine Likely Story Strategies Marketing Tips eNewsletter Sustainable Story Worksheet   Print   Electronic   Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet    Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member  

Spotted lanternfly (SLF) is more than a nuisance, it poses a serious risk to vineyards. Brian Walsh, Extension Educator and Spotted Lanternfly Researcher with Penn State Extension, explains how this invasive insect threatens grapes across the eastern U.S. From unusual egg-laying behavior to honeydew-covered canopies that attract stinging insects, Walsh explores why vineyards are especially at risk and how growers can prepare during peak pressure in September. Learn about insecticide options, biocontrol efforts, and scouting strategies—whether SLF is in your area or not.  Resources:   96: Spotted Lanternfly - Threat to California 175: How to Prepare for Invasive Pests in Your Vineyard An Introduction to the Invasive Spotted Lanternfly:Webinar on April 21, 2023   Brian Walsh Research Update of Spotted Lanternfly in Grape: Webinar on March 9, 2022 Spotted Lantern Fly  Spotted Lanternfly Management in Vineyards Spotted Lanternfly Management for Landscape Professionals  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year – Discount Code PODCAST25 Vineyard Team – Become a Member  

64% of consumers say sustainability is a top purchasing factor—even during inflation. But how do you turn that intent into action? Learn how to close the "aspiration-action gap" by proudly promoting your sustainable certifications and showing customers your commitment to responsible practices.  Resources:  *** Tell Your Sustainable Story Online Course ***  Apply for SIP Certified Wine   Likely Story Strategies Marketing Tips eNewsletter Sustainable Story Worksheet   Print   Electronic   Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet    Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member  

Dry farming is more than just skipping irrigation—it's a deliberate practice that starts with soil stewardship. Lauryn Leeds Pesch of Chavez & Leeds Family Vineyards and Leeds & Pesch Vineyard Consulting shares her deep-rooted knowledge in dry farming, a technique that relies solely on stored winter and spring rainfall to meet a vine's needs. Learn about a $2M research initiative with the Department of Water Resources exploring water conservation in coastal California vineyards, the 5-step cultivation process, and how a new mapping tool can help you find and learn from neighboring dry-farmed vineyards.   Resources:   151: The Role of the Soil Microbiome in Soil Health   153: The Role of Nematodes in Soil Health   171: How to Farm Wine Grapes for Climate Change 177: The Role of Arbuscular Mycorrhizal Fungi with Paul Schreiner   181: Can Applying Compost Reduce Water Use?  California Ag Water Stewardship Initiative California Ag Water Stewardship Initiative Dry Farming Dry Farming in Coastal California Vineyards Project Lauren Leeds Pesch Instagram @calidryfarming   Lauren Leeds Pesch LinkedIn Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year – Discount Code PODCAST25 Vineyard Team – Become a Member  

Can no-till really work in low-rainfall, compaction-prone soils? Taylor Jones, Director of Viticulture at Dierberg and Star Lane Vineyards in Santa Barbara, California shares insights from an 8-year vineyard floor trial comparing till vs. no-till practices. From vine vigor to soil health, microbial life to tractor fuel savings, Taylor reveals surprising data and offers practical advice for growers considering a shift in floor management.   Resources:   262: A Vineyard Research Site to Study Soil Health   253: Regenerative Agriculture: The Path the Climate Change Resilience? 211: Vineyard Nutrient Management Across the United States California Department of Food and Agriculture's Healthy Soils Initiative Healthy Soils Playlist Taylor Jones | LinkedIn  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member  

After wrapping up Episode 284 on SGMA, Kevin Rost (Apollo Ag Technologies) and host Craig Macmillan kept the conversation going—and it was too good not to share. In this bonus episode, Kevin dives deeper into the benefits of maintaining irrigation distribution uniformity, selecting cover crops based on grower goals, and how agroforestry and silvopasture can revolutionize water retention and soil health. Learn how regenerative practices can reduce water use, pesticide inputs, and fertilizer needs while improving soil biology. Resources:         284: SGMA Demystified - Acronyms, Deadlines, and What You Need to Know 274: Beyond Foxy: The Case for Hybrid Winegrapes Apollo Ag Technologies Groundwater: Understanding and Managing this Vital Resource Kevin Rost on LinkedIn Sustainable Groundwater Management Act (SGMA) Ultimate Irrigation Playlist Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

Social media doesn't have to be overwhelming—especially with the right strategy. In this episode, we share four essential tips to grow your brand online, straight from digital marketing expert Emma Tessler of 95 Media.  Focus on 1–3 platforms that align with your audience Craft a clear and consistent brand message Repurpose content to expand your reach Use analytics to improve your strategy  Learn how to make social media work for you without burning out.  Resources:  *** Tell Your Sustainable Story Online Course ***  Apply for SIP Certified Wine  Likely Story Strategies Marketing Tips eNewsletter Sustainable Story Worksheet   Print   Electronic     Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet    Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member  

Understanding your water use is essential—whether it's regulated or not. Kevin Rost, Sales Representative for Apollo Ag Technologies in Fresno, California, shares how growers can get ahead of evolving water management expectations. Using California's Sustainable Groundwater Management Act (SGMA) as a case study, he explains acronyms like GSA and GSP, outlines affordable tools for monitoring water use, and highlights why participation in local decision-making matters. This episode offers valuable insights for any grower looking to protect their resources, reduce costs, and build a more resilient farm. Resources:         Apollo Ag Technologies Groundwater: Understanding and Managing this Vital Resource Kevin Rost on LinkedIn Sustainable Groundwater Management Act (SGMA) Ultimate Irrigation Playlist Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year – Discount Code PODCAST25 Vineyard Team – Become a Member