
Three years, three billion bottles: What's next for the Bottle Weight Accord?
The Bottle Weight Accord (BWA) launched in late 2023, with signatories committing to reduce the average weight of wine bottles sold to below 420g by the end of 2026.
Three years on, as we near the end of our target year, we have over 20 companies involved from across the wine value chain. Collectively, our signatories make and sell around 3 billion bottles, accounting for roughly 11% of wine sold globally.
In this From the Roundtable episode I’m joined by SWR’s Dr Peter Stanbury. From cost to carbon to collaboration, we discuss the learnings from the BWA, impact to date and what's next for the accord.
We've also recently launched a Sparkling Bottle Weight Accord, see more details here.
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