What Does "Doing the Work" Look Like in Your Program?

Free tool: the Watch-to-Done Converter👉 https://themembershiplab.com/converterTurn a step people watch into a step people get done. Tell me about the step where people get stuck in your program, how the training is delivered, and the tool you want to add, and I’ll send you a new structure for that step with your to-do list ready to use. Straight to your inbox.How Do You Get People to Actually Use Your Tools?One of my clients has a program where students have had over 90,000 conversations with the tools inside it. And it’s not because he sends reminders or begs them to use the tools. It’s because of where he put them.You can add a tool as a bonus, an extra resource sitting next to everything else people have to watch, and very few will use it. Especially the people who need it most. But when the tool is part of doing the work, people use it, and they move ahead in the program.In this episode:Why tools in a resources section or bonus folder rarely get usedWhy putting a tool in a “help” section adds friction for the people who need it mostWhat changes when you treat your program as an implementation programHow to present a tool so people are eager to use itWhat a step looks like in a program with over 90,000 conversations across about 20 toolsA simple three-part structure for your step, without re-recording a single videoYour one thing this week: take the step where people get stuck and add a “now it’s your turn” section with a to-do list. Go through the training, use your tool, and mark it done when you’ve completed the micro result.Results First is a short, no-fluff podcast for anyone running memberships and online programs who wants their customers to get real results.

Free tool: the Tool Matchmaker👉 https://themembershiplab.com/matchmakerTell me where people get stuck in your program, why they get stuck there, and what platform you’re working with, and I’ll send you personalized suggestions for one tool that helps them get past that stuck point. Straight to your inbox.Turn Your Method Into Interactive ToolsIf you were sitting right next to someone in your program at the exact moment they get stuck, you’d know what to do. You’d ask a couple of questions, show them an example, help them choose. But you can’t be there every time. So how do you create the tools that support them when you’re not there?Most of the time, people aren’t stuck because they’re missing information. You’ve already given them the video, the PDF, the training. What’s missing is a decision they can’t make. And once you know which decision, you know what to build.In this episode:Why adding another video rarely gets people unstuckWhy everything is a decision, with a newsletter exampleThe four questions I go through to come up with the right toolWhat you can build with AI, and what you can build without itHow a recipe library for busy parents became an AI assistant that helps them decide what to cook tonightWhere a beginner program that sat on the shelf for years is now: over 90,000 conversations across about 20 toolsYour one thing this week: take your stuck point and the why behind it, find the decision hiding in there, and sketch one tool on paper. What it asks, and what it gives back.Results First is a short, no-fluff podcast for anyone running memberships and online programs who wants their customers to get real results.

Free tool: the Friction Radar👉 https://themembershiplab.com/radarTell me the spot in your program where people get stuck and your top assumptions about why, and I’ll help you check those assumptions with the people inside your program. You’ll get your personalized next step straight to your inbox.Why Do People Get Stuck? It’s Not Laziness.At a mastermind retreat in San Diego, I sat in a room of 200 women while the coach told us, “I should charge more for this. You’re not doing the work.” She was right, most of us weren’t. But she had a story about why we were stuck, and she never checked it.We all do this. When a lot of people stop at the same place in our memberships and online programs, we come up with a reason. In this episode, I share how to stop guessing and find out what’s really getting in the way.In this episode:Why the biggest mistake is thinking you already know why people get stuckWhy the people who made it through are the easiest ones to ask, and what to ask themHow to read support questions, comments and exit notes for the whyWhy you focus on one micro result, not the whole program, with a LinkedIn profile exampleHow to rank what’s getting in the way and circle the one to work on firstYour one thing to do this week:Talk to a dozen people who got past your stuck point. The easiest ones to find are those who share their wins, or just ask your community who has done it. Ask them what was hard, and how they got around it. Then rank what’s getting in the way, and circle the top one.Free tool: the Friction Radar👉 ⁠https://themembershiplab.com/radarAbout Results FirstShort, no-fluff episodes for anyone running memberships and online programs who wants more of their people doing the work and getting results. One idea and one thing to act on, every single time.About meI’m Nathalie Dorémieux. I run The Membership Lab with my husband, and we’ve spent about twenty years helping build and grow over three hundred memberships and online programs.

Free tool: the Results Detector👉 https://themembershiplab.com/detectorTell me your micro result, the platform you’re on, and whether you’re tracking it today, and I’ll send you your personalized next step by email: the best way to track it right now, based on your situation.Do You Actually Know Who’s Getting Results?Your dashboard tells you who logged in, who watched the videos, who completed the lessons. It tells you who’s watching. It doesn’t tell you who’s actually doing the work. So when you make a change to your program, how do you know if it worked?In this episode, I share the story of a client who shelved a program people wanted for a couple of years, because he had no way of seeing what was happening inside it. And I show you how to start seeing it in yours, whatever platform you’re on.In this episode:Why logins, video views and completion rates show you who’s watching, not who’s doing the workThe beginner program a client put on the shelf for a couple of years, and what changed when he could finally see what his students were doingYour baseline: why you need a “before” number before you start improving anythingHow to make your micro result trackable, with an “I did it” action that leaves a trace, like ticking a box or uploading the homeworkWhat to do if your platform can’t track it, and the creative ways to still get a sense of who’s doing the workWhy you don’t need to add AI tools to your program to start getting better resultsYour one thing to do this week:Take your one micro result and define what tracking it looks like for your particular situation. What does “I did it” look like for your members? How could you track it with the platform and tools you already have? And if you can’t yet, how will you get a feel for it?The Results Detector will help you figure it out: https://themembershiplab.com/detectorAbout Results FirstShort, no-fluff episodes for anyone running memberships and online programs who wants more of their people doing the work and getting results. One idea and one thing to act on, every single time.About meI’m Nathalie Dorémieux. I run The Membership Lab with my husband, and we’ve spent about twenty years helping build over three hundred memberships and online programs.

Free tool: the Micro Result Digger👉 https://themembershiplab.com/microTell me about the spot in your program where people get stuck, and I’ll help you dig out one clear micro result you can actually count. You’ll get your personalized next step straight to your inbox.What Does “Doing the Work” Look Like in Your Program?You can’t improve what you don’t measure. We all agree with that, and then we open our dashboard and look at logins, video views and completion rates, because those are the numbers sitting right there. But those numbers only tell you who’s watching. Someone can watch every single video and not change a thing, while someone else skips half your lessons and gets the result.In this episode, I share how to start measuring the thing that really matters in your memberships and online programs: whether people are actually doing the work.In this episode:Why your dashboard might be telling you the wrong person is your star studentWhy “results” are so hard to measure, and why waiting for the big transformation means finding out too lateWhat micro results are, the small “I did it” moments you can actually countHow a little naming tool in my 2019 beta program got people unstuck, and how I knew it workedWhy you need to decide what “done” looks like ahead of time once you have more than a handful of peopleYour one thing to do this week:Take the stuck point you found in Episode 1, or the spot where people most often go silent. Ask yourself what the micro result is right on the other side of it, something that’s either done or not done. Then ask: how would I know?The Micro Result Digger will help you dig it out: https://themembershiplab.com/microAbout Results FirstShort, no-fluff episodes for anyone running memberships and online programs who wants more of their people doing the work and getting results. One idea and one thing to act on, every single time.About meI’m Nathalie Dorémieux. I run The Membership Lab with my husband, and we’ve spent about twenty years helping build and grow over three hundred memberships and online programs, with a focus on member experience and results.

Free tool: the Stuck Point Analyzer👉 https://themembershiplab.com/stuck-point-analyzerAnswer a few questions about the one place people get stuck in your program, and I’ll send you your personalized next step by email, the one thing I’d focus on first.Your Customers Aren’t Buying Content. They’re Buying a Result.Nobody joined your program hoping for another login and another pile of videos to get through. They joined because they want the after: the business off the ground, the exam passed, the clients coming in. So why do so many of us build memberships and online programs by asking what content to make, and then add more content when things aren’t working?In this first episode of Results First, I share why I think we’ve been building programs the wrong way round, and what changes when you start from the result and work backwards.In this episode:Why “what content should I make?” is our question as creators, while your customer is only ever asking “am I going to get the result I came for?”The 2019 beta program where I refunded every participant who launched their membership, and what that deal taught me about where results really come fromWhy even one-on-one support wasn’t enough for those ten people, and what they needed insteadA simple three-move method: find one stuck point, understand why people stop there, and only then think about the fixWhy jumping straight to building usually means building the wrong thing, beautifullyYour one thing to do this week:Find the one spot where people in your program most get stuck, and get really clear on why they stop there. If you don’t know why, that’s your signal to go and ask. Don’t build anything yet.The Stuck Point Analyzer will walk you through it: https://themembershiplab.com/stuck-point-analyzerAbout Results FirstShort, no-fluff episodes for anyone running memberships and online programs who wants more of their people doing the work and getting results. One idea and one thing to act on, every single time.About meI’m Nathalie Dorémieux. I run The Membership Lab with my husband Olivier, and we’ve spent about twenty years helping build over three hundred memberships and online programs.

Your customers aren't buying content. They're buying a result.If you run a membership or online program, you've probably seen it happen. People join, they watch a few lessons, and then not much happens. This new season of Results First is all about changing that.Ten short episodes, about ten minutes each, no fluff. Every episode gives you one thing you can do this week to see who's really implementing, remove what's getting in their way, and make the wins visible. And each one comes with a free tool so you can apply it straight to your own program.I'm Nathalie Dorémieux, and after almost 20 years and more than 300 memberships and online programs, this is the season I wish I'd had when I started.Follow the show so you get the first two episodes as soon as they drop.Find out more about The Membership Lab: https://themembershiplab.com

Jamila has trained tens of thousands of entrepreneurs across the USA and internationally in sustainable business growth. She has built her career as a Marketing Executive managing national campaigns for brands and served as the inaugural Director for an entrepreneurship center based in Johannesburg, South Africa where she lived and worked for two years. Today, she is the CEO of Daily Success Routine, an online coaching company that empowers women to become breadwinning business owners by implementing her Daily Success System. She is the author of the book From Payne to Power and the host of the top-rated podcast Breadwinning Business Women. Youtube: https://www.youtube.com/@JamilaPayne/videos Free productivity course offer: https://breadwinningbusiness.com/timefreedom

Lou Anderson is a Sales Development & Enablement Wizard, an LOA Life Coach and a women navigating entrepreneurship with ADHD and Autism.

Corry Robertson is a leading global expert on coaching culture, engagement and retention, and a Registered ICF Mentor Coach, with a client list that includes Fortune 100 companies. Corry has built a reputation for helping HR, OD and Leadership Development professionals create coaching cultures within their organizations to leverage the skills and mindset required to build high performing teams.