Reimagining Your Marketing Plan with Colleen

In today’s episode, Kelly Higdon and Miranda Palmer reflect on the lessons from season one and the value of community in private practice. They explore the intricate connection between business strategies and clinical outcomes, the financial challenges therapists commonly encounter, and passionately advocate for the establishment of practices that prioritize both therapist well-being and the delivery of top-notch care to clients.Tune in as we wrap up this exciting season of "Starting a Private Practice" and explore what’s next on this empowering journey together.

In this episode of Starting a Private Practice, hosts Kelly Higdon and Miranda Palmer coach Colleen as she explores how to leverage her existing online presence, refine her marketing messages, and connect with her ideal clients on a deeper level. Ready to refine your marketing plan and attract your ideal clients authentically? This episode is for you!--Access FREE resources and an exclusive discount on our Business School for Therapists: zynnyme.com/pod/Check out our Therapist Burnout book: amazon.com/gp/product/B0BP45V4WG/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/zynnyme/Pinterest: pinterest.com/zynnyme/Check out more episodes of the Starting a Private Practice podcast on these platforms + leave a review letting us know what you think:Apple PodcastsGoogle PodcastsSpotify

Struggling with your marketing efforts? On the latest episode of "Starting a Private Practice," Kelly and Miranda share common FAQs and dive into the importance of tracking data, having the right conversations and discovering your unique groove in the world of marketing. And who knows, you might just discover the missing piece that will take your private practice to the next level!--Access FREE resources and an exclusive discount on our Business School for Therapists: zynnyme.com/pod/Check out our Therapist Burnout book: amazon.com/gp/product/B0BP45V4WG/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/zynnyme/Pinterest: pinterest.com/zynnyme/Check out more episodes of the Starting a Private Practice podcast on these platforms + leave a review letting us know what you think:Apple PodcastsGoogle PodcastsSpotify

Join Kelly Higdon and Miranda Palmer as they share their valuable insights on marketing strategies for starting a private practice. Learn how to leverage LinkedIn, connect with professionals, and follow up effectively after networking events! Don't miss this episode! Tune in now!--Access FREE resources and an exclusive discount on our Business School for Therapists: zynnyme.com/pod/Check out our Therapist Burnout book: amazon.com/gp/product/B0BP45V4WG/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/zynnyme/Pinterest: pinterest.com/zynnyme/Check out more episodes of the Starting a Private Practice podcast on these platforms + leave a review letting us know what you think:Apple PodcastsGoogle PodcastsSpotify

In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer are joined by Sara, LMFT as she seeks guidance on how to make her website more impactful and aligned with her practice’s mission. Sara explores the unique challenges of working with families undergoing divorce, shares invaluable lessons drawn from her personal experiences, and get’s valuable coaching insights for ensuring her website not only draws the right audience but also compels visitors to take action. --Check out Sara's Website: https://www.sparrowcounsel.com/Access FREE resources and an exclusive discount on our Business School for Therapists: zynnyme.com/pod/Check out our Therapist Burnout book: amazon.com/gp/product/B0BP45V4WG/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/zynnyme/Pinterest: pinterest.com/zynnyme/Check out more episodes of the Starting a Private Practice podcast on these platforms + leave a review letting us know what you think:Apple PodcastsGoogle PodcastsSpotify

How do I find someone to hire if I can’t build my own website? My website’s live but no one’s calling… what do I do? How do I make my website look “pretty” like all the others I’m seeing? What are the must-haves for a private practice website?In this episode of Starting a Private Practice, we answer your most common questions about private practice websites so you can get the clarity you need to take that next step in bringing in your ideal clients on a more consistent basis.--Access FREE resources and an exclusive discount on our Business School for Therapists: zynnyme.com/pod/Check out our Therapist Burnout book: amazon.com/gp/product/B0BP45V4WG/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/zynnyme/Pinterest: pinterest.com/zynnyme/Check out more episodes of the Starting a Private Practice podcast on these platforms + leave a review letting us know what you think:Apple PodcastsGoogle PodcastsSpotify

Building a simple, accessible therapist website that attracts your ideal clients and gets found on Page 1 of search engines doesn’t have to be complicated or require outsourcing.In this episode of Starting a Private Practice, we share the tools and elements you need to get started with a DIY therapist website — because, yes, even if you’re not tech-savvy, you can totally do this on your own without hiring any designers!(And remember: You don’t need the “perfect” site when you’re just getting started. Keep it simple and get your website live ASAP.)--Access FREE resources and an exclusive discount on our Business School for Therapists: zynnyme.com/pod/Check out our Therapist Burnout book: amazon.com/gp/product/B0BP45V4WG/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/zynnyme/Pinterest: pinterest.com/zynnyme/Check out more episodes of the Starting a Private Practice podcast on these platforms + leave a review letting us know what you think:Apple PodcastsGoogle PodcastsSpotify

Are you being vulnerable, honest, and authentic in your private practice marketing? This is often the missing piece when things don’t seem to be working, and no one’s calling.We know how scary it can be to show up as yourself — not just in your sessions but in your marketing — and yet, we’ve also seen just how impactful it is when therapists embrace their true selves and how they’re able to best support clients.In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer coach Beth on getting comfortable with trusting herself in business and designing her private practice website to connect with clients from the heart — NOT from generic, impersonal marketing copy that you can find all over the internet.--Access FREE resources and an exclusive discount on our Business School for Therapists: zynnyme.com/pod/Check out our Therapist Burnout book: amazon.com/gp/product/B0BP45V4WG/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/zynnyme/Pinterest: pinterest.com/zynnyme/Check out more episodes of the Starting a Private Practice podcast on these platforms + leave a review letting us know what you think:Apple PodcastsGoogle PodcastsSpotify

With all the advice around marketing out there, you’re probably feeling overwhelmed — and understandably so!But here’s the truth: What’s most important in your private practice marketing is your ability to reach your ideal clients and connect with them. And even though there’s no one-size-fits-all roadmap, there are some general rules to consider.In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer answer your questions about private practice marketing, including whether you should self-disclose online and what the issue could be when no one’s calling for consultations (your marketing message may NOT actually be the cause).This is your opportunity to get your marketing questions answered and avoid making niche mistakes that prevent you from reaching your full potential when just starting out.--Access FREE resources and an exclusive discount on our Business School for Therapists: zynnyme.com/pod/Check out our Therapist Burnout book: amazon.com/gp/product/B0BP45V4WG/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/zynnyme/Pinterest: pinterest.com/zynnyme/Check out more episodes of the Starting a Private Practice podcast on these platforms + leave a review letting us know what you think:Apple PodcastsGoogle PodcastsSpotify

Your private practice marketing starts with figuring out your ideal clients and how to speak to them. But once you’re clear on WHO you want to work with, HOW do you connect with them in a way that comes across as authentic and not salesy?In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer provide insight into choosing a niche for your private practice (not too specific or broad) and how to prepare your marketing to attract the best clients for your business.Spoiler alert: Finding success in your private practice marketing isn’t about trying to connect with everyone you can or being inauthentic in how you communicate.--Access FREE resources and an exclusive discount on our Business School for Therapists: zynnyme.com/pod/Check out our Therapist Burnout book: amazon.com/gp/product/B0BP45V4WG/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/zynnyme/Pinterest: pinterest.com/zynnyme/Check out more episodes of the Starting a Private Practice podcast on these platforms + leave a review letting us know what you think:Apple PodcastsGoogle PodcastsSpotify