Building a Sustainable Brand: SAOLA Shoes CEO Guillaume Linossier on Funding, Challenges & Growth

“You need to know everything; this is bullshit.” Markus Hupach, CEO of ARION, doesn’t hold back in this episode of Sports+Outdoor Mentors.   Filmed live on the ISPO Munich main stage, we explore the leadership strategies every modern leader needs to succeed in today’s volatile world.   🚀 **What You’ll Learn in This Episode:** Why trust-based leadership outperforms command-and-control styles.   How to empower your team while making fast, effective decisions.   The surprising impact of psychological safety on productivity and profits.   Actionable insights to build resilient, diverse, and agile teams.   The truth about lifelong learning and why vulnerability builds trust. Markus shares real-world examples and proven tactics that will inspire leaders at every level. Whether managing a small team or leading an international business, this episode is packed with tips to help you thrive. 💡 Don’t miss this game-changing conversation—follow us now and level up your leadership!     #Leadership #TeamBuilding #BusinessGrowth #Podcast #SportsAndOutdoors    Follow Markus https://www.linkedin.com/in/mhupach Follow Dan https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin Watch Sports + Outdoor Mentors YouTube: https://youtu.be/sOF3snCkn_g #sportsandoutdoormentors

In this inspiring episode, we sit down with Kim Scholze, a professional with 25 years of experience in the outdoor and sports industry. Kim has seen everything from working with iconic brands like Salomon and Nytro to other roles at ISPO and Sympatex. Her expertise covers sales, marketing, and product creation, but today, her mission is clear: driving sustainability in the industry she's passionate about. Join us as Kim shares her career journey, lessons, and vision for a more sustainable future in outdoor and sports markets. Whether you're an aspiring leader or an industry professional, this episode is packed with insights you won't want to miss! Follow Kim Scholze https://www.linkedin.com/in/kim-scholze/ Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin Watch Sports + Outdoor Mentors https://www.youtube.com/watch?v=3EqC5kCKjm4 #sportsandoutdoormentors

In this episode, we sit down with Guillaume Linossier, Founder and CEO of SAOLA Shoes, a brand dedicated to sustainability and eco-friendly footwear. Guillaume’s journey is rooted in a commitment to the environment and shaped by over 15 years of experience with the Lafuma Group, where he honed his skills in the outdoor industry. Guillaume shares the challenges and rewards of building a purpose-driven brand, from navigating the U.S. vs. European markets to tackling the complexities of securing funding and creating a sustainable business model in the competitive footwear space. Tune in for an inspiring conversation full of insights for aspiring entrepreneurs and sustainability advocates. Discover Guillaume’s invaluable lessons on resilience, growth, and creating a brand that stands for something bigger. Follow Guillaume Linossier https://www.linkedin.com/in/guillaumelinossier Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin   Watch Sports + Outdoor Mentors https://youtu.be/es0WkkNozQU   #SportsAndOutdoorMentors

In this episode, we sit down with David Birch, CEO and Founder of Endurance Zone, a company centered on helping athletes harness the power of endurance training to unlock peak performance. David's journey is one of resilience and transformation—from a professional rugby player to a successful entrepreneur after a serious back injury altered his career path.  David shares insights on navigating the challenges of building and scaling a business in the sports industry, including finding the right co-founder, securing external funding, and creating a sustainable business model in the competitive sports market.  Tune in for an inspiring conversation filled with actionable advice for aspiring entrepreneurs and industry insiders interested in the intersection of sports, endurance, and innovation. Take advantage of David's invaluable lessons on resilience, team-building, and the drive to overcome obstacles.   Follow David Birch https://www.linkedin.com/in/dmbirch/   Follow Dan Trapp https://www.linkedin.com/in/dantrapp   Follow Sports + Outdoor Mentor https://bit.ly/SOMentors_Linkedin   Watch Sports + Outdoor Mentors https://youtu.be/7jYmu_TjGhw   #sportsandoutdoormentors

In this episode of the Sports and Outdoor Mentors podcast, we sit down with Tobias Grober, the Executive Director of Messe München and the long-time leader of ISPO, the world's largest Sporting Goods trade fair.  With over 30 years of experience, Tobias shares his insights on the unique benefits of working in sectors beyond sporting goods, the challenges and opportunities currently shaping the industry, and the pivotal role ISPO plays now and in the future. Join us for a deep dive into the evolving sports and outdoor recreation landscape! Tune in for an engaging conversation filled with insights on leadership, personal growth, and the inner workings of the sports industry, perfect for anyone keen to explore what fuels this dynamic field.   Follow Tobias Gröber https://www.linkedin.com/in/tobias-groeber-30101972/   Follow Dan Trapp https://www.linkedin.com/in/dantrapp   Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin   Watch Sports + Outdoor Mentors https://youtu.be/7jYmu_TjGhw   #sportsandoutdoormentors

In this episode, we sit down with Charlotte Cox, EMEA President of Pentland Brands, the company behind iconic sports and outdoor brands like Speedo, Berghaus, Endura, and many more.  With incredible experience in leadership and brand management, Charlotte shares her thoughts on the critical role coaches play in shaping careers and the importance of staying true to yourself in the workplace. Charlotte explores how diversity can elevate teams and why creating an inclusive environment is critical to long-term success. She also offers valuable advice for those looking to build careers in the sports and outdoor industries, highlighting the lessons she's learned along the way. Tune in for an inspiring conversation packed with insights on leadership, personal growth, and the power of diversity for anyone interested in the sports industry's behind the scenes. Follow Charlotte Cox https://www.linkedin.com/in/charlotte-cox-77836919 Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin Listen to Sports + Outdoor Mentors Spotify: https://bit.ly/SO_Spotify Apple: https://bit.ly/SO_ApplePodcasts #sportsandoutdoormentors

In this episode, we chat with Mike Seaman, Founder and CEO of Raccoon Media Group. Mike has 20 years of experience in event management and shares his journey from portfolio management to founding and growing his own business.  As someone who thrives on the community’s energy, Mike ensures the community is at the centre of everything Raccoon Media Group does when promoting healthy, active lifestyles.  Raccoons award-winning events, like the National Running Show, perfectly align with Mike’s passion for running and creating spaces that unite people. Mike discusses the relentless pressure of planning events, from launching his show to handling the challenges of large-scale production.  Despite the rollercoaster of highs and lows, he’s learned the value of adaptability, perseverance, and community—the same qualities that define his career and running journey. Join us to explore how Mike combines his love for running with his career in events and how Raccoon Media Group continues to lead the way in community-driven, inclusive, and sustainable events.  Whether you're a runner in the events industry or just looking for career inspiration, this episode is packed with insights to motivate and guide you!

Join us in this episode of Sports and Outdoor Mentors as we sit down with Matt Barr, co-founder and co-owner of All Conditions Media, to explore his unique path from travelling the globe as a snowboarder to leading a successful action sports media agency.  Matt talks candidly about the early days of writing for snowboard magazines, navigating the challenges of entrepreneurship, and adapting to a rapidly changing industry.  Whether you're into action sports or business innovation, Matt’s story is packed with valuable insights. Tune in, and don’t forget to subscribe and share! Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders. Join us every other Sunday for a new episode. Follow Matt https://www.linkedin.com/in/matt-barr-090b1516/ Follow ACM (All Conditions Media) https://www.linkedin.com/company/all-conditions-media/ Follow Looking Sideways https://www.wearelookingsideways.com https://www.youtube.com/@lookingsidewaysactionsport791 Follow Dan https://www.linkedin.com/in/dantrapp/ Follow Sports + Outdoor Mentors https://www.linkedin.com/company/sports-and-outdoor-mentors/ Watch Sports + Outdoor Mentors YouTube: https://youtube.com/@S_OM1 00:00 - Introduction  03:00 - Matt discusses his early passion for skateboarding, snowboarding, and journalism. 05:00 - Serendipitous start in the industry and the influence of friends and mentors. 07:00 - Transitioning from freelance writing to co-founding ACM with Chris Moran. 10:00 - Importance of having a strong peer group and mentors. 12:00 - Evolution of his career from freelance work to business ownership. 14:00 - Learning on the job and the entrepreneurial spirit behind ACM. 17:00 - Challenges in the action sports industry. 19:00 - Impact of the 2008 financial crisis  22:00 - ACM's transition to remote work in 2020 and its impact on company culture. 24:00 - The decision to become an employee-owned business. 27:00 - The importance of empowering employees and fostering a strong internal culture. 30:00 - Reflection on lessons learned, 32:00 - Matt’s advice for future leaders in the industry

In this heartening episode of “Sports & Outdoor Mentors,” we explore the relentless pursuit of dreams with Manu and JC, the dynamic duo behind the iconic surf brand Oxbow.  With over five decades of collective experience in the sports and outdoor industry, they share their journey through the highs and lows of leadership, from overcoming monumental challenges to acquiring Oxbow.  Their story is a testament to the power of perseverance, the importance of people, and the impact of upholding your values and vision.  Whether you're an aspiring entrepreneur or a seasoned leader, this episode offers invaluable insights into turning adversity into opportunity, underscoring the crucial role of conviction and community in achieving success.  If you enjoy this episode, remember to like, subscribe, and leave a comment to support the channel! Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders. Join us every other Sunday for a new episode. Follow Manu https://www.linkedin.com/in/emmanuel-debrueres-308aa8a8/ Follow JC https://www.linkedin.com/in/jcchetail/ Follow Oxbow https://www.linkedin.com/company/oxbow-sa/ https://www.youtube.com/@OXBOW1985 Follow Dan  https://www.linkedin.com/in/dantrapp/ Follow Sports + Outdoor Mentors  https://www.linkedin.com/company/sports-and-outdoor-mentors/ Watch Sports + Outdoor Mentors YouTube: https://youtube.com/@S_OM1 #sportsandoutdoormentors 00:00 - Introduction 03:15 - Early interest in sports and start in the industry. 07:30 - Insights into career paths, key roles, and pivotal moments. 12:50 - Partnership dynamics, complementary skills, and shared values. 18:40 - Challenges and learnings from the Oxbow acquisition 25:05 - Importance of trust and respect in partnership and overcoming business hurdles. 30:15 - Management philosophy focusing on the crucial role of people 35:40 - Balancing work and personal life 41:30 - Lessons from past career experiences and the value of continuous learning 47:20 - Reflections on the initial year after acquiring Oxbow, handling surprises, and the pandemic’s impact. 53:00 - Leadership advice for the industry’s future leaders on confidence and collaboration. 58:00 - Closing  

Join us for an inspiring conversation with Tom Bosworth MBE, double Olympian, world record holder, and now a dedicated track and field agent. In this episode of Sports and Outdoor Mentors, Tom opens up about the highs and lows of his 13+ years as a professional athlete, sharing invaluable lessons on resilience, sacrifice, and the importance of a balanced life. Discover how Tom has transitioned from breaking records to helping the next generation of athletes, and learn why sometimes taking a step back can be the key to long-term success. Don't miss Tom's candid insights on mental health, finding purpose beyond sports, and his exciting new ventures in the world of athletics management. If you enjoy this episode, remember to like, subscribe, and leave a comment to support the channel! #olympics #TomBosworth #AthleteMindset #SportsMentorship #MentalHealthMatters Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders. Join us every other Sunday for a new episode. Follow Tom https://www.linkedin.com/in/tombosworthathlete Follow Blue Carpet https://www.bluecarpet.co.uk/ Follow Dan https://www.linkedin.com/in/dantrapp/ Follow Sports + Outdoor Mentors https://www.linkedin.com/company/sports-and-outdoor-mentors/ Watch Sports + Outdoor Mentors YouTube: https://youtube.com/@S_OM1 #sportsandoutdoormentors 0:00 - Introduction 1:15 - Tom Bosworth: Early Influences and Joining the Athletic World 4:20 - Transitioning to Professional Training and Early Challenges 8:35 - The Road to Becoming a Sports Manager 12:50 - The Reality of Life as an Olympic Athlete 17:10 - Building a Support System: Coaches, Mentors, and Family 20:45 - The Pressure of Competing at the Highest Level 25:30 - Dealing with Anxiety and Mental Health Struggles 31:15 - The Four Foundations for Mental Well-being 36:05 - Reflecting on the 2019 World Championships in Doha 40:30 - Preparing for the Tokyo Olympics Amid Challenges 44:50 - The Importance of Process Over Outcome 50:10 - Advice for Aspiring Athletes: Enjoyment and Consistency 53:25 - Sacrifice and Balance in Pursuing Olympic Dreams 58:45 - Planning for Life After Athletics 1:02:35 - Tom’s New Ventures: Sports Management and Promoting Walking for Well-being 1:08:20 - Final Thoughts: The Key to Success is Happiness