250: How a Beauty Queen Turn Failures Into A Multi-Million Dollar Singapore Skincare Brand

In ‘Made in SG’, Melanie Oliveiro from Channel News Asia speaks with two Singaporean entrepreneurs running skincare and health supplement businesses via online retail platform Shopee. Genecia Alluora will talk about how she co-founded ALLUORA, a multi-award-winning Singaporean skincare brand. Nurul Husna Osman talks about how she operates as a second-generation entrepreneur, in charge of MyLustre a family-run health supplement brand and how she brought it to the e-commerce arena. Both will also give advice on how to livestream properly and with ease.

In an age where attention is currency and authenticity drives conversion, one platform is rewriting the rules of engagement: live-streaming. From TikTok Shop to Shopee Live, live commerce is no longer just a trend — it’s becoming one of Southeast Asia’s fastest-growing sales channels. But beyond flashy product demos and influencer cameos, what does it really take to turn viewers into loyal customers — and content into a thriving business?Genecia Alluora Luo, Co-Founder of Alluora Skincare joins the Breakfast Show on Money FM 893FM to discuss how she’s leveraging the power of live-streaming to grow her brand, reach untapped markets, and build meaningful connections with customers — all while redefining what success looks like for women-led businesses in Southeast Asia.

Things you can avoid when picking a business coach I'm sure you're not too new to the online business world. Like me, you have probably done a million courses in marketing, sales, and also in confidence. You are probably reading business and personal development books, listening to podcasts, and dreaming about the possibilities for your own life. Most of the creative entrepreneurs I know are hungry for insights and ideas on how to grow a business, and they are ready to develop more confidence or create new habits to grow to their full potential. Working for yourself is an incredible privilege, one that gives you freedom and keeps earning potential and the chance to make a significant impact. I know this is happening globally, but we still live in an incredible time. People like yourself have a dream of having the tools and technology to make it happen. Your working pace, creative process, or motivation might be completely different from other people, and it can be really difficult to find a mentor who looks like you or understands the stage of business and life you're at. I encourage you to search for a mentor whom you believe in, with the type of results you're seeking and the framework that gives you personalized, practical advice.Number 1: Someone who has been there, done that.Number 2: Someone who has got the experience that you are looking for. Number 3: Look at the testimonials that you have seen and assess accordingly.Number 4: Have a one-on-one session with the mentor that you want to invest in, like a clarity call. Number 5: Always check in with yourself. Are you willing or able to open up fully to communicate with your mentor?In this episode, key takeaways:1. You can build your business on intuition or through painful trial and error.  2. You can try to change who you are or copy the gurus.   3. You can take the shortcut journey with a more personalized path for you.  4. Knowing who you are as a person is important.5. What you value, your strengths, your needs, and your challenges must be taken into consideration. Key Resources:Subscribe to Genecia’s YouTube channel: https://www.youtube.com/c/SoulRichWomanVisit SRW’s website: https://www.soulrichwoman.comFollow Genecia on Instagram : (@Geneciaalluora)Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.comSecrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset

Millionaire Mindset Lesson - There Are Easier Ways To Make Money (New Year Edition)I want to share with you the Millionaire Mindset Lesson. Becoming a millionaire doesn't make you special or clever, but the truth is that my biggest secret for becoming one is focusing on some very specific mindset upgrades. There are easier ways to make money. When I was young I had to support myself through school since I was 14 years old. And because of that, one of the key things that got stuck in me was I had to work hard to make money. Work hard, you get paid, you work hard, then you can achieve success. And now, these days, as a Soul Rich woman, I teach manifestation. I talk about money blocks. I talk about how you clear your energy, there are so much easier ways to make money, and there are easier ways to make money.  In the pursuit of entrepreneurial dreams, we often think of the hardest route, and that's why a lot of my early businesses failed. Number 1: Maybe you are overcomplicating things.Number 2: Maybe you are going to the wrong industryNumber 3: Maybe you are trying to help the wrong people,Number 4: Maybe you are pursuing a business that's simply the wrong fit for your skills and talents.In this episode, key takeaways:1. There is a path of least resistance you just have to find it. 2. You don't have to pursue random business ideas. 3. You don't have to buy all the catchy domain names.4. Go into your zone of genius there are easier ways to make money.Key Resources:Subscribe to Genecia’s YouTube channel: https://www.youtube.com/c/SoulRichWomanVisit SRW’s website: https://www.soulrichwoman.comFollow Genecia on Instagram : (@Geneciaalluora)Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.comSecrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset

Millionaire Mindset Lesson - There’s Always More MoneyToday I'm sharing with you one of my key millionaire mindset lessons. Now, becoming a millionaire doesn't really make you special or clever, but the truth is that my biggest secret for becoming one is focusing on very specific mindset upgrades.  Now this is the first mindset lesson I want you to master, and that's there's always more money. There's always more money. One of the cornerstones of Soul Rich Woman philosophy is that there's always more because as a Soul Rich Woman, the soul is rich, abundant, and full. There's enough for everyone. And we live in a world of abundance. That's why we have Soul and rich. You can be rich in health, wealth, and happiness and full of it. Have you noticed there's always at least one more happen when you look for it, or color when you look for it? There's always another hair clip when you really want to find it. There's always one more coin in the bottom of your purse, or one more sweet at the bottom of your bag for your kid when your child asks for it. I'm not saying that income inequality isn't real and that there's no poverty in the world, but chances are you have every opportunity to change your circumstances.  Number 1: One way we keep ourselves small is by thinking that the world is a zero game. Number 2: There is no limit to what you can dream.  Number 3: There's no cap to your earning potential.  Number 4: You have brilliance and a diamond is within you and you deserve to shine. Number 5: The universe sometimes will manifest itself.In this episode, key takeaways:1. All wealthy women are great for the planet.  2. Tell yourself there's always enough. 3. Always believe that there is enough.4. There are always more opportunities. 5. There are always more ideas.Key Resources:Subscribe to Genecia’s Youtube channel: https://www.youtube.com/c/SoulRichWomanVisit SRW’s website: https://www.soulrichwoman.comFollow Genecia on Instagram : (@Geneciaalluora)Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.comSecrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset

How do You Gather Your Ultimate Million-Dollar Mastermind GroupI want to share with you how to gather your ultimate million-dollar mastermind group. Remember, you are the average of the six people that you hang out with the most. Now, what this means is what they're thinking their energy, what they do, and their outputs, all influence you. The group of friends of mastermind buddies whom you know will always have your back. These are your right-or-die friends and mastermind buddies. They are the ones you call when everything's gone wrong in your business, on your life, and who you know will pick you up and tell you it's okay and kick you in the ass if you need them to as well. They are friends with whom you celebrate your successes, your AHAs, your screw-ups and stuff, and more. So upgrading your friendships can feel really sad and difficult at times. It's true because if you are working hard on your money mindset, your business, and your money blocks, your fellow members are not doing the same thing energetically. All of you are at a different level and at a different frequency. Now, if you feel any of the following, it might be because it's time to upgrade your mastermind people. Number 1: A drop in your energy.Number 2: Irritated at the thought of seeing them.Number 3: Total rolling of eyeballs from left to right when everybody just keeps whining.Number 4: You always love an excuse to skip the next session. In this episode, key takeaways:1. When our energy is up and going, we get things done.2. Your mindset is the most important thing to succeed in your manifestation.3. When you let it go, there is space in your heart to receive more.4. The key thing is always to let go, to welcome the new possibilities in your life.Key Resources:Subscribe to Genecia’s Youtube channel: https://www.youtube.com/c/SoulRichWomanVisit SRW’s website: https://www.soulrichwoman.comFollow Genecia on Instagram : (@Geneciaalluora)Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.comSecrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset

Even Millionaires Have Money Blocks – Here’s How to Deal With ThemI teach money blocks because people assume,  that I have a perfect relationship with money. That's not true. In my experience, talking to entrepreneurs at all levels about their success and money blocks is an inevitable part of being in business. Not even millionaires and multimillionaires are immune to the occasional freak-out about money, and if they are proliferating, they will hit themselves on self-imposed limits regularly. The good news is that you are entirely normal, and the bad news is that you'll never be able to clear your money blocks completely. Now, dealing with money blocks, the even better news is that it doesn't really matter that much. You can learn to recognize them, dance with them, and move on, all while increasing your income to new levels. Here are four ways to shift your money mindset and work on your money blocks.Number 1: Write down your biggest money blocks and then go through the list and ask yourself, is this really true? Number 2: Book out regular time each week to look at your money blocks and assess whether they are really true or not.Number 3: Hunt down any sabotaging behaviors, and notice where you are hiding away or feeling guilty.Number 4: Add a mindset expert to your team, including working with someone like me to release your money blocks.In this episode, key takeaways: 1. Keep working at different levels of your business.2. Don't beat yourself over your belief system.3. You have to learn to move through them regardless and keep moving forward. 4. Your personal sabotage plan will pop up in your head regularly. Key Resources:Subscribe to Genecia’s Youtube channel: https://www.youtube.com/c/SoulRichWomanVisit SRW’s website: https://www.soulrichwoman.comFollow Genecia on Instagram : (@Geneciaalluora)Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.comSecrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset

7 SIGNS YOU NEED TO WORK ON YOUR MINDSETWhen it comes to money, sooner or later there will be a wake-up call that happens for each of us. If you are doing all that you can but still not making the financial breakthroughs, you know they are within your reach. It's time to do something different. You need a money reset. Now, if you are undercharging in your business, you feel like you're pushing against the flow of money and can't figure out why it's so hard, I've got some answers for you that might just crack the code.I have the seven signs for you that a money mindset is actually the next crucial step. If any of these seven reasons are true for you, then you'll love to work with me further.Reason 1: You know it's your time.Reason 2: You love personal development, but the money hasn't shown up yet.Reason 3: You don't earn what you're worth and you suspect that you're worth a lot more.Reason 4: You want to live a first-class, amazing life, but you're stuck in the rut.Reason 5: You already know that you need a money mindset makeover.Reason 6: You feel like you repel money.Reason 7: You want to make more money, but you're also scared.In this episode, key takeaways:1. Today is the day and you know that it's now or never.2. Be honest with yourself.3. You need to charge your worth.4. Have a peace of mind that you can always make more money.5. Take a practical inventory of your past experiences and examining it. 6. Know how to manifest money quickly when you really need to.7. Making more money doesn't make the fear go away.Key Resources:Subscribe to Genecia’s Youtube channel: https://www.youtube.com/c/SoulRichWomanVisit SRW’s website: https://www.soulrichwoman.comFollow Genecia on Instagram : (@Geneciaalluora)Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.comSecrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset

5 TIPS TO GET THROUGH THE HOLIDAYS WITHOUT TRIGGERING YOUR MONEY BLOCKS (TOO MUCH) This is the time of the year that can get very stressful for some people, but it doesn't have to be because we are Soul Rich Woman. Now I've got really some great tips for you today. The first thing I want to acknowledge is that holiday time can be really exciting for some people and for others it can be really stressful or even sad, so don't beat yourself up over it either way, especially for this year, it can be a triggering experience to spend time with your family and loved ones over this holiday season, particularly if you have been spending a lot of time working on your personal development and money blocks, you still might be quite vulnerable to other people's energies. Now, here are some tips to get through the holiday period without triggering your money blocks too much. Tip 1: Have a canned response.Tip 2: Get really good at changing the subject.Tip 3: Be clear about what you want.Tip 4: You don't have to keep presents you don't like.Tip 5: Do some EFT (Emotional Freedom Technique).In this episode, key takeaways:1. You don't have to tell them about the ins and out of your business. 2. Turn the spotlight back on them so that you just put it back on them.3. Ask people what you want for your present. 4. Declutter your stuff that doesn't make you feel good. 5. If you are triggered, go into the bathroom and do a little bit of tapping.   Key Resources:Subscribe to Genecia’s Youtube channel: https://www.youtube.com/c/SoulRichWomanVisit SRW’s website: https://www.soulrichwoman.comFollow Genecia on Instagram : (@Geneciaalluora)Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.comSecrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset

THE END OF YEAR RITUAL TO FINISH THE YEAR WITH A BANGI want to talk about the end of your ritual to finish the year with a bang. Now for most, 2020 and 2021 have been a really rough year. No one could have predicted what the last 24 months have thrown at us. If you have made it through physically and emotionally in one piece, congratulations! You are amazing. And even if you haven't, that's okay too. Now, if you have had a good year, despite the obvious, then I want you to celebrate without guilt, without shame, with our heartbreaks. However, the year has gone and especially if things didn't go to plan, I recommend this year-end ritual to close out the year and you have the power to completely change your experience this brand new year that's coming up.Let's end the year with one really simple but profound year-end-of-the-year ritual. This one has completely changed my life repeatedly, and it doesn't matter how hangover that you have on New Year's Day.Number 1: Make a list of everything, every single thing that you are proud of.Number 2: Take turns with your partner asking each other what you're proud of.Number 3: Start with, what I'm proud of and list things like learning.Number 4: Then you can move to business accomplishments.Number 5: Then you can move to tricky situations that you've dealt with.Number 6: Ask the next question, "What else?" And wait.Number 7: Keep asking until you have at least 50 of the items that you are proud of.In this episode, key takeaways:1. Best to do this with someone who really understands you.2. Best to do this with someone who really sees you for you and your accomplishments.3. Best to do this with someone who will draw out all this list of things that you are proud of this year.4. Don't be shy or modest.5. The list of accomplishments and things that you're proud of is important.6. Recognizing everything you've achieved in this phase of adversity is so good for you.7. It's great to manifest and to acknowledge all your wins, both big and small.Key Resources:Subscribe to Genecia’s Youtube channel: https://www.youtube.com/c/SoulRichWomanVisit SRW’s website: https://www.soulrichwoman.comFollow Genecia on Instagram : (@Geneciaalluora)Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.comSecrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset