Social marketing - Audio

Social marketing

Michaela Firth in conversation with Gerard Hastings.

What is social marketing?

Terry O'Sullivan in conversation with Gerard Hastings.

Critical marketing

Tom Farrell in conversation with Gerard Hastings.

Ethics and advertising

Evaluating social marketing programmes

Ethical brands

Fiona Harris in conversation with Gerard Hastings.

Ethics and social marketing

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Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing,  faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing their behaviour for the better. 

This material forms part of The Open University course B324 Marketing and society.

Social marketing