Ep 264: Greatest Hits: The Pricing Strategy That Gets You To Profit and Freedom

Today, I’ve got an amazing interview with someone who has built not one, but two businesses with us inside No BS Agencies Mastery.And she’s done it by jumping in and taking action quickly, even when it isn’t perfect, and being able to learn and pivot as she goes. If you’re hungry to shift your business in a short amount of time, Carly Jefferson sets an incredible example.Carly Jefferson is the Founder of Uncomplicated Brands, helping early-stage tech startups build brands that scale in just 2-4 days. With over a decade of experience in growth marketing and brand strategy, she works with pre-seed to Series A founders preparing to launch or fundraise, combining strategic branding with AI to support lean marketing teams. Based in London, she specializes in tech-for-good founders ready to launch with confidence.Tune into this episode to hear:How Mastery gave Carly the confidence to shutter her prior business and go soloThe biggest mindset shift Carly had to make when building Uncomplicated BrandsHow Carly landed on her niche in tech startups and how it has evolvedThe misconception about niching and how Carly proved it Carly’s biggest wins and where her business is headed nextLearn more about Carly Jefferson:Uncomplicated BrandsInstagram: @uncomplicatedbrandsConnect on LinkedInResources:No BS Clients LabNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

This month, I’ve been giving you a behind the scenes look at our new No BS Clients Lab.I’ve talked about why I decided to create a low-investment way for you to access our game-changing lead product process, who the Lab is for, and how it’s structured to help you find and close more premium clients so that you can have the profit in your business and the freedom in your life that you’ve always wanted.Today, I want to share how the Lab fits into the larger No BS ecosystem. While the No BS Clients Lab is valuable on its own, this episode will give you a better idea of where we might take you from there.Tune into this episode to hear:Why the lead product process works for anyone selling their expertiseThe next steps we teach in Mastery that give you profitability, freedom, and easeThe Mastery community and how it helps youResources:No BS Clients LabNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

This month I’ve been taking you behind the scenes of our new offer, the No BS Clients Lab. Over the last couple of episodes, I’ve dug into why I decided to make this big shift in my business and why I wanted to make this new program as accessible to as many people as possible.In this episode, I share the details of what you can learn inside this low-cost membership and the results we’re already seeing after just a few months of the No BS Clients Lab going live.I’m honestly astounded at the wins people are getting and I’m excited to keep seeing these incredible results for people who join the Lab.Tune into this episode to hear:Why finding better clients (and closing them faster) is the only strategy you should care about right now.The “short but mighty” training that gives you scripts, templates, and step-by-step instructions so you can start booking lead products within 24 hours.How our live calls, community, and monthly quick-hit trainings keep you focused, accountable, and moving forward.Resources:No BS Clients LabNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

In June, I made the executive decision to do something bold (and maybe a little crazy) with my business.In the previous episode, I dug into how the business has evolved from being an agency to teaching and supporting agency owners as they implement the model we developed. And I talked about when and how I realized that No BS Agencies Mastery needed to make a bold move.In this episode, I dive into the details of our new offer, why we designed the way we did, and why anyone who’s hustling to get more premium clients needs to come check out the No BS Clients Lab and join us.Tune into this episode to hear:The lightbulb moment when I realized I was teaching a process I wasn’t using for myselfThe fears I had to overcome about this my business decisionWhy I took the leap to share the LP process more widelyWho the No BS Clients Lab is for, what it teaches, and what’s includedHow this process builds skills and authority that AI can’t compete withResources:No BS Clients LabNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Big changes are afoot at No BS Agency. Why mess with something that works? It’s a risk, and trying something new can be scary, but taking leaps and doing hard things is part of having a sustainable business. This month, I’m going to dive into the whys and hows of shifting our business model and our offerings. In this episode, I share the background and the thinking behind it at this stage of the business. Later in the month, I’ll dig into the details of the new program and how it fits into the larger context of No BS Agency and the systems we teach that help people get serious results.I hope this behind-the-scenes look at how my business is changing is a reminder that your business will shift and evolve and sometimes, you have to burn it down and build something new.Tune into this episode to hear:How the business has evolved and pivoted over the last 14 yearsGoing all-in on No BS Agency Mastery Why I believe in taking big swings for myself and my businessHow I developed and adjusted the program in real timeThe major changes in the industry and beyond that made me realize I needed to shake things upMentioned:E. 252: Carolyn Herfurth Helps High Achievers Break Their Own CeilingsE. 150: Amanda Dahler On The Mindset Shifts That Allowed Her To Grow Her Business Exponentially​​E. 261: Leslie Silverman and Daniel Sanders: How Firing Every Client Led to Their Best Year Yet E. 253: Back to Basics: The Lead ProductResources:No BS Clients LabNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupGet the FREE audiobook of Badass Your BrandStart reading the first chapter of my bookPiasilva.com

I’ve been revisiting some of my favorite and most-listened episodes, this month. And in this episode, I’m bringing back this conversation with Marsha Shandur. Just listening to her tell stories inspires me to dig deeper and I know she’ll make you want to be a better storyteller too.Marsha Shandur believes that storytelling is the KEY to ethically persuasive communication. A Storytelling and Persuasive Communication Coach and Trainer, she has taught thousands of individuals and groups of executives, entrepreneurs and professionals across the world, and has received rave reviews from clients like Meta, Royal Bank of Canada, HelloFresh, and Shopify.Before launching Yes Yes Marsha and her career as a Storytelling Coach, Marsha spent 15 years working as a Radio DJ, where she gained a powerful understanding of how to tell stories in a way that fosters connection, trust, engagement and loyalty. Her work has been featured in Forbes, BBC and Mashable.Tune into this episode to hear:How to use your clients’ own words to connect deeply Why the popular  “are you tired of…” sales copy falls flat and what to do instead.How tiny stories and emotions can make your copy unforgettable.The one thing every great opener needs (hint: it’s not “Hi, my name is…”).Learn more about Marsha Shandur:Yes Yes MarshaInstagram: @yesyesmarshaConnect with Marsha on LinkedInGet FREE resources from MarshaResources:No BS Clients LabNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

How do you set your pricing?This month, I’m revisiting my all-time most-listened episodes and in this episode, we’ve got one of my favorites. I break down why your current pricing strategy may not be giving you the profit and freedom you were after when you started your business. And I give you instead the formula that will let you hit your financial goals without working yourself into the ground.Tune into this episode to hear:Why focusing on revenue alone isn’t the way to goThe 50-25-25 formula that gives you the profit, lifestyle, and freedom you wantHow the formula accounts for client ebb and flowWhat you need to schedule time for (outside of client time)Resources:No BS Clients LabNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

This month, I’m rerunning some of my favorite and most listened-to episodes of all time. This conversation with Laura Belgray is such an inspiration. She’s a great storyteller and a shining example of the power of finding your unique voice so that your work is unmistakably you, no matter what.Laura Belgray is an award-winning copywriter, founder of Talking Shrimp, and author of Tough Titties: On Living Your Best Life When You're the F'ing Worst. She's written TV spots for clients like NBC, Fandango and Bravo; and she helps entrepreneurs find words that make buyers go bananas. Her course with Marie Forleo, The Copy Cure, helps you find your voice and sell your anything.Tune into this episode to hear:Where Laura took inspiration for her bookHow specificity and detail actually makes your writing more widely relatableWhy she shared some of her cringiest moments, and how she navigated writing about real peopleHow Laura learned to tap her own talent and spot opportunities to shine Learn more about Laura Belgray:Talking ShrimpTough Titties: On Living Your Best Life When You're the F-Ing Worst60-Minute Makeover Copywriting Mini-CourseResources:No BS Clients LabNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

How do I get the right clients?That’s the number one question I get from service business owners.  Which makes sense, because being able to attract and close clients is a fundamental part of any service business. If you can't do it, you won't have a business. So obviously it's one of the most important things that you need to know how to do. That’s why today, I’m returning to one of my most-listened episodes, because it is packed with practical short and long-term strategies that you can use to attract and land prospects who are the right fit for your business.Tune into this episode to hear:Why relying on referrals puts your business at riskThe short and long-term marketing strategies you need in your arsenalHow to network smarter to actively seek out referrals and new connectionsWhy content marketing is a long-term investment in your businessHow the No BS model stacks clients so you have built-in time to work on your businessResources:No BS Clients LabNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

The story of Leslie Silverman and Daniel Sanders of Hive180, shows what is possible when you fully commit to implementing the No BS model. Leslie and Daniel went “all-in” and the results have been incredible to witness.Leslie Silverman is the co-founder of Hive180, a brand transformation studio known for helping certified pros break away from their industry’s status quo. With 25+ years of experience across big brands, agencies, and entrepreneurial ventures, she brings sharp instincts, straight talk, and a refreshingly real approach to strategy. Leslie shows up with audacious authenticity — whether she’s leading a breakthrough or dropping truth bombs on the mic — helping experts finally sound like themselves: bold, clear, and unapologetically real.Daniel Sanders swapped Houston’s city life for Colorado’s peaks in 2010, diving headfirst into craft beers and fly fishing in Fort Collins like he was born to it. His career has morphed from multimedia guru to a web, AI, and strategic branding & design wizard, making Hive180 clients do double-takes with his digital sorcery. Known for his visual storytelling and occasional snark, Daniel’s the cool catalyst behind transforming the mundane into the memorable.Tune into this episode to hear:Why Leslie and Daniel fired their existing clients when they joined No BS Agencies – and how they rebuilt a list full of right fitsThe big mindset shifts about personal growth and money that Daniel and Leslie have madeHow the No BS model has brought freedom and ease to their business and their livesLearn more about Leslie Silverman and Daniel Sanders::Hive180Get the Hive180 Brand ToolkitInstagram: @lesliesilverman, @ds.photoConnect with Leslie on LinkedInConnect with Daniel on LinkedInResources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com