How to Create a Massive ROI from Podcast Guesting

Karen McNenny spent years quietly watching from the sidelines, unsure if she had a message worth sharing. But after stepping into the guest seat on 30+ podcasts with Interview Connections, she built visibility, found clients, and even landed a book deal with Wiley Publishing.In this emotional and inspiring story, Karen shares:✅ Why she waited years before stepping into visibility✅ How podcast guesting helped her define her message✅ The unexpected opportunities that came from her interviews✅ Her mission to transform how we experience and talk about divorce✅ And how one podcast listener helped her become a soon-to-be published author🎙️ If you’ve ever wondered if podcast guesting is worth it—this story answers it loud and clear.💻 Learn more about Karen at https://www.karenmcnenny.com/

Don't miss this interview with Jonathan Porter-Whistman where he reveals how he has generated over 9 figures in revenue from podcasts booked by Interview Connections!

Click here to register for The Capacity Gap free workshop!

In this episode of the Interview Connections podcast, Jess & Margy riff on visibility and the nervous system! To start your free trial of The Rewire, click here!* Affiliate link

Initially published in 2022, we're excited to replay this interview with Interview Connections client Steve Wiideman, an SEO expert who has secured a $ 60,000 client through podcast guesting. Ready to get started with podcast guesting? Book a call now at https://interviewconnections.com/get-started/You can connect with Steve on LinkedIn at https://www.linkedin.com/in/seoexpert/

If you’re a coach, your story is your differentiator. In this episode, Jessica and Margy break down why podcast guesting is one of the most powerful tools for attracting coaching clients—without funnels, fancy websites, or writing a book.From the coaches we’ve hired ourselves to the clients we’ve helped get booked, one truth keeps rising to the surface: People hire coaches not just for information—but for who they are.Why podcast interviews convert better than content or ads:The nuance of coaching comes through in conversationPeople say yes to a coach based on how they respond—not just what they postYour presence, energy, and lived experience are your brandYou’ll learn:How to use podcast guesting to demonstrate your coaching in real timeWhat you really need in place to start getting clients from podcasts (it’s simpler than you think)The difference between “visibility” and aligned visibility—and how to attract the clients ready to pay for your transformationWhether you're doing low-volume, high-end work or just starting out, this episode will show you how to show up and get paid just for being yourself.Ready to start getting booked on podcasts? Book a call at https://interviewconnections.com/get-started/

Tired of grinding away on social media or spending thousands on ads without seeing real growth? In this episode, we're pulling back the curtain on the real way to grow your business organically—even if you don’t have a huge following, an email list, or a big marketing budget.You’ll learn the three foundational elements every business needs to close organic sales, plus what to focus on next if you want to scale without burnout.What You’ll Learn in This Episode:The 3 non-negotiables for consistent organic sales (even without a big audience)How to clarify your ideal buyer and align your messaging so they know you’re speaking to themWhy visibility to cold, targeted audiences is the key to sustainable growthWhat your “storefront” (social media, website, etc.) needs to actually convert strangers into buyersThe best ways to move cold leads into your world and warm them upWhy podcast guesting is one of the warmest and most effective visibility strategies for experts and service providersHow we coach and audit our clients’ interviews to make sure this strategy keeps working—and scalingIf you’ve ever felt stuck growing beyond your warm market, or overwhelmed by all the “you should be on TikTok” advice—this episode will give you a grounded, proven path to build and grow your business with clarity and confidence.Resources & Links:Book a call to learn how we help experts and entrepreneurs get visibility that converts: interviewconnections.com/callConnect with us on Instagram: https://www.instagram.com/interviewconnections/

One of the biggest questions our incoming clients ask us is: How do I know if a show is a good fit for me? Lots of podcast guests assume that if a show host has a big social media following, they must also have a big podcast audience, or if they have a lot of ratings and reviews on Apple, their audience must have a lot of engaged buyers in the audience. In this episode, we will help you understand and analyze each available data point in podcasting so you can implement a sound podcast guesting strategy and choose the RIGHT podcasts to be on for your business goals.You’ll learn:Why social media follower counts are misleading—and what to look at insteadThe one website metric that could skyrocket your SEOThe truth about listener numbers (hint: you don’t have access to them)Why Spotify, Apple, and YouTube reviews don’t tell the full storyWhat ListenNotes “score” really means—and why it’s flawedThe real reason you might be obsessing over numbers: lack of strategyPlus, we share a powerful mindset shift: stop treating podcast guesting as a volume game, and start treating it like a networking strategy. Because with the right message and funnel, a podcast with 100 listeners could lead to millions in revenue.

Podcast guesting isn’t just about visibility to the host’s audience—it’s a content-generating machine! In this episode, we’re showing you how to transform each guest appearance into a stream of social media posts, videos, written content, and more—before, during, and after the interview goes live.We’re breaking down exactly what to post at every stage of your podcast tour and how to use AI tools (like ChatGPT and Opus) to make content creation fast, easy, and fun. Plus, we’ll give you tips to repurpose your interviews into emails, videos, quotes, and even a book!If you’re ready to grow your visibility and your content library without reinventing the wheel every week—this one’s for you.What You’ll Learn:4 key types of social media posts to make as a podcast guest (and when to post them)How to use your interview recordings as powerful video contentWhy repurposing your podcast interviews into written content helps you reach more of your audienceEasy ways to use AI to create high-converting content from transcriptsHow to keep your audience engaged by sharing podcast links during the sales processResources Mentioned:Book a consult with our team at https://interviewconnections.com/get-started/