Persona-lization, not personalization with Jerry Pharr

Pandora’s box has been opened. Generative AI is all the buzz among salespeople, marketers, content creators, students, teachers, and many more. Will it replace jobs? Is it considered cheating? What about copywriting laws? In this episode, Tomer Zuker, VP of Marketing at D-ID, and RevOps Therapist and CEO and founder of Greaser Consulting, Jordan Greaser, sit down to tackle the philosophical and ethical implications of generative AI.  And one thing is for sure, as Zuker, an executive in the AI space, shares: as the technology advances, those who learn to work with it are one step ahead of those who try to work against it.

In a world of SEPs, automated emails, and now AI, it’s more difficult than ever for SDRs to stand out. Personalization at scale doesn’t seem realistic if you’re working at a large company and reaching out to hundreds of prospects. Jerry Pharr, Senior Director of Global Sales Enablement at Redis, shares his ideas on standing out with RevOps Therapist and CEO and founder of Greaser Consulting, Jordan Greaser. Persona-lization, not personalization. What’s persona-lization?  “Persona-lization or, you know, just relevance based on their role, and industry, and that kind of thing.” To learn more and hear the rest of his insights, check out this week’s episode!

Yael Kahn, Senior ISV Partner Development Manager at Amazon Web Services, is passionate about mentoring the younger generation of girls, helping them find their voice and have the courage to share, then act on their big ideas.  She furthers this quest through the AWS GetIT program, which focuses on 12- to 14-year-olds with visions to problem solve. Yael and RevOps Therapist and CEO and founder of Greaser Consulting, Jordan Greaser talk about the importance of women breaking into tech and shattering outdated ideas about their limitations and ingenuity.

Trevor Wellen, Principal at MavenForce, lays out a simple plan to maximize your CRM and user adoption. In five no-brainer steps, Trevor shares the necessity of having a good user interface to keep things organized, relying on data to drive decisions, communicating changes, building a Help Desk function to keep what would-be-bumps rolling efficiently, and why your best adoption strategy needs to be to build up your current platforms before you build wide.  He shares these solutions with RevOps Therapist and CEO and founder of Greaser Consulting, Jordan Greaser, to help you maximize your current CRM, keep your users plugged in and cruising, and allow you to evaluate future needs as your sales ops flourish

It’s all alphabet soup: AE, AM, CSM, SDR, PS, and more.  Roles and responsibilities tend to morph and shift between each of these titles, depending on the company.  So what is customer success’ role versus account managers or professional services? Stephen Sunshine, VP of Sales at AlertMedia, says it doesn’t matter what the title is as long as we’re all working together to get customers from point A to point B and then layering on C and D when they’re ready. He shares his ideas on this, plus how comp plans could work and the future of sales with RevOps Therapist and CEO and founder of Greaser Consulting, Jordan Greaser.

“Regardless of the generation, you need to feel that you are rewarded.” Really, are millennials, Gen X, and even Gen Z all that different? Alicja Arts, Head of Sales Operations at sennder, would argue that each generation has its quirks, and when it comes to Gen Z, she’s learned that she has to approach enablement a little differently. Alicja shares suggestions for enablement with RevOps Therapist and CEO and founder of Greaser Consulting, Jordan Greaser. And keeping Gen Z engaged? Now that could be a whole other discussion, but it’s covered a little in this episode as well.

Generalists do all things good. They have their hands in everything. They enjoy the pace and the race of the next project and big idea. But as a Generalist and a family man, Matt discovered the importance of finding balance, and taking his hands off roles, delegating them to those who specialize, so he could focus on the big picture and let the experts help take it to the next level. In doing so, it allowed Matt to discover who his key people were in business, being a conduit for their growth. The hope is to lead others to think outside the box of their current role, seeking opportunities to serve and find diversity to achieve satisfaction and cause change - at work and at home. Matt Garber, non-profit executive, attorney, and entrepreneur and RevOps Therapist and CEO and founder of Greaser Consulting, Jordan Greaser talk about opportunities to find your mission in family and in the workplace.

“There's really two tracks within revenue operations: you can really deep dive and become a very strong IC, or you can grow and become a strong leader.” Hannah Duncan, now Head of Revenue Operations at Logixboard, has done both. She’s been a strong individual contributor and she’s led a lean team in various roles. She shares what strategies to implement when you are the lone wolf and what she thinks makes a good RevOps leader with RevOps Therapist and CEO and founder of Greaser Consulting, Jordan Greaser. For a deep dive into what it takes to support and run a RevOps motion, listen in.

Of the 32 people Sean Gabrus, Director of Professional Services at Outreach, has had work under him, 31 are still there. This stat is rather unheard-of in a hyper-growth company. Sean shares what he looks for when hiring and three specific principles he uses to guide his team with RevOps Therapist and CEO and founder of Greaser Consulting, Jordan Greaser. Whether you’re managing a team or identifying the type of team worth being part of, this is the episode for you.

Support can be a pretty thankless job. Whenever customers are unhappy about a product, Support teams are always on the frontlines to put out fires as they come up. It might seem like Support is just there to fix problems post-sale, but can they play a more strategic role in RevOps as well? On today’s episode, Jordan Greaser, RevOps Therapist and CEO and founder of Greaser Consulting interviews Andrew Kealoha, Senior Technical Support Engineer at Spekit to discuss how Support can be a versatile role in any organization.