
What if protecting forests could also mean putting food on the table?
Marcela Flores, CEO of TierraSphere is working with Indigenous communities and the food industry in Mexico to bring nutritious, traditional forest foods, including seeds harvested from standing trees, into modern food supply chains. By creating income from forests without cutting them down, she's helping protect both livelihoods and the rivers that depend on healthy forests. From the Yucatán to Oaxaca, Marcela introduces us to the beautiful idea of sembrando agua, or ‘planting water’, and shows us why forests, food and water are so wonderfully connected.
Growing up in Monterrey, Mexico, with its towering mountains, nearby deserts and fireflies lighting up the night, Marcela was a child full of questions. Why were mountains being destroyed in the name of progress? Why did some children have shoes while others didn't? The adults would simply say, “Así es”, meaning “That's just the way it is.” But Marcela wasn't convinced. Those questions became the compass for her life's work, and if she could speak to her younger self today, she'd tell her, “You're not naïve. You're early.” A lovely reminder that change begins when we dare to question the way things are.
More about Marcela Flores
Marcela Flores is CEO of TierraSphere and an award-winning sustainability leader and entrepreneur with over 18 years experience in strategic commercial roles, driving transformative solutions at the intersection of planetary health, human wellbeing, and social justice.
She is an expert in natural capital, biodiversity, and sustainable value chains, with proven ability to deliver impactful, commercially successful sustainability initiatives.
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