Jennifer Durham, SVP of franchising and development at Potbelly, joins QSR Uncut to discuss the sandwich chain’s next act after its blockbuster $566 million deal to RaceTrac. One of the most-intriguing deals in recent quick-service memory brought a cult-favorite fast casual into the network of a retail giant. What does that mean for future development? Integration? Durham shares her perspective and how Potbelly will strategically scale while staying true to its brand experience.
And be sure to register for our QSR Evolution Conference in Atlanta to learn from and network with the country's top restaurant brands, from Chick-fil-A to Shake Shack to Burger King, Texas Roadhouse, White Castle, and more. You can do so here.
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