Trust, Authority & Influence: The Personal Branding Secrets Every Female Leader Needs with Deirdre Martin

Send us Fan MailIn today's episode of The Lucy Gernon Show, I'm joined by business coach, certified StoryBrand expert, and Ireland’s leading neuromarketer Deirdre Martin to unpack what it really takes to build a standout personal brand that commands authority, trust and influence.This episode isn’t just about logo or visuals.It’s about how you position yourself, how you walk into a room, how you communicate your value, and ultimately how you build authority, command respect and influence as a female leader or entrepreneur. Tune in to discover:What a true brand is (and why it’s far more than a logo or visuals)The concept of disruptive branding and how to stand out How neuromarketing influences decision-making behavioursThe psychology behind building unshakeable authority and influenceHow to craft messaging that connects emotionally and converts effectivelyThe biggest mistakes women make when trying to attract opportunities, build a brand and command respect👉 Connect with Deirdre Martin on Instagram, LinkedIn and on https://www.deirdremartin.ie/Resources mentioned:👉 Learn more about 3SIXTY Leaders Club: https://3sixtyleadersclub.com/?utm_source=lucy_podcast&utm_medium=podcast&utm_campaign=s1e5Enjoyed the episode?Don’t keep it to yourself! Hit follow, leave a review, and tell your friends about the Lucy Gernon ShowRate, Review, & Follow on Apple Podcasts"I love Lucy’s podcast, it’s so useful." This helps me support more women -- just like you -- move towards achieving their leadership career goals faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!*Recorded at Ampifi Podcast Studio, Carlow. Whether you’re a podcaster, business, or influencer, Ampifi helps you turn ideas into podcasts, voiceovers, and branded content that actually sounds like you. Find us at https://ampifi.ie/

Send us Fan MailIn today's episode of The Lucy Gernon Show, I am joined by award-winning interior designer Emma Butler, founder of White Meadow Interiors and Relocate Ireland, to unpack what it really takes to go from self-doubt to building a thriving, recognised business.This is not just a conversation about interiors.It’s about courage and backing yourself even when it makes no logical sense.Tune in to discover:How Emma overcame imposter syndrome and finally backed herselfThe mindset shifts that helped her go from self-doubt to award-winning successHow authenticity strengthens your executive presence and attracts the right opportunitiesPractical interior design tips to create a home that supports your energy and wellbeingThe importance of community and surrounding yourself with people who lift you upGuest Information👉 Connect with Enya Martin on TikTok, Instagram, FacebookResources mentioned:👉 Learn more about 3SIXTY Leaders Club: https://3sixtyleadersclub.com/?utm_source=lucy_podcast&utm_medium=podcast&utm_campaign=s1e4Enjoyed the episode?Don’t keep it to yourself! Hit follow, leave a review, and tell your friends about the Lucy Gernon ShowRate, Review, & Follow on Apple Podcasts"I love Lucy’s podcast, it’s so useful." This helps me support more women -- just like you -- move towards achieving their leadership career goals faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!*Recorded at Ampifi Podcast Studio, Carlow. Whether you’re a podcaster, business, or influencer, Ampifi helps you turn ideas into podcasts, voiceovers, and branded content that actually sounds like you. Find us at https://ampifi.ie/

Send us Fan MailIn this episode of The Lucy Gernon Show, I am joined by fellow executive coach and close friend Katy McFee for a real, unfiltered conversation about life behind the scenes of high achievement.This isn’t your typical leadership episode filled with polished frameworks and perfect strategies.This is the conversation women in leadership actually need.From navigating ambition, burnout, ADHD, and self-worth… to the invisible pressure of “having it all”, Katy and I pull back the curtain on what it really takes to build a successful career or business without losing yourself in the process.If you’ve ever felt like you’re doing everything “right” but still feel stretched, overwhelmed, or like you’re on a hamster wheel… this episode will feel like a deep exhale.Tune in to discover:Why high-achieving women often struggle to follow their own adviceThe hidden downside of perfectionism and the “hyper-achiever” mindsetThe real reason burnout happens even when you love your careerUnderstanding ADHD and Its ImpactWhy success without self-care is no longer sustainable for women in leadershipThe power of female support networks in navigating leadership and lifeGuest information👉 Connect with Katy McFee on Instagram, LinkedIn and on insightstoactioncc.comResources mentioned:👉 Learn more about 3SIXTY Leaders Club: https://3sixtyleadersclub.com/?utm_source=lucy_podcast&utm_medium=podcast&utm_campaign=s13Enjoyed the episode?Don’t keep it to yourself! Hit follow, leave a review, and tell your friends about the Lucy Gernon ShowRate, Review, & Follow on Apple Podcasts"I love Lucy’s podcast, it’s so useful." This helps me support more women -- just like you -- move towards achieving their leadership career goals faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Send us Fan MailIn this episode of The Lucy Gernon Show, I sat down with luxury fine artist Jess Kelly, who pivoted from a successful corporate marketing career into becoming one of Ireland’s most sought-after artists with celebrity clients and global collectors from Ireland to the US.This conversation is about far more than art. It’s about confidence, courage, identity shifts, and what it really takes for women in leadership to build something meaningful on their own terms.If you’ve ever felt the nudge to pivot, grow, or go all in this episode will speak directly to you.Tune in to discover:How Jess transitioned from corporate marketing to full-time luxury artistWhat it really takes to build confidence online (and overcome imposter syndrome)The mindset shifts required to label yourself before others validate youThe realities of running a global art business from logistics to leadershipWhy backing yourself is the most powerful business strategy of allGuest Information👉 Connect with Jess Kelly on Instagram and on jesskellyart.ieResources mentioned:👉 Learn more about 3SIXTY Leaders Club: https://3sixtyleadersclub.com/?utm_source=lucy_podcast&utm_medium=podcast&utm_campaign=s1e2Enjoyed the episode?Don’t keep it to yourself! Hit follow, leave a review, and tell your friends about the Lucy Gernon ShowRate, Review, & Follow on Apple Podcasts"I love Lucy’s podcast, it’s so useful." This helps me support more women -- just like you -- move towards achieving their leadership career goals faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!*Recorded at Ampifi Podcast Studio, Carlow. Whether you’re a podcaster, business, or influencer, Ampifi helps you turn ideas into podcasts, voiceovers, and branded content that actually sounds like you. Find us at https://ampifi.ie/

Send us Fan MailWelcome to the very first episode of The Lucy Gernon Show.In this opening episode, Lucy shares the personal story behind the business, the mindset work and the mission that now drives everything she does. Lucy also gives listeners a glimpse of what to expect from season one of the Lucy Gernon Show, including conversations with inspiring women in business, leadership and entrepreneurship, all centred around one core theme: the confidence to chase your dreams and go all in on the life you really want. If you’ve ever felt like fear, imposter syndrome, people-pleasing or old beliefs are keeping you small, you're gonna love this season.In this episode, Lucy shares:Why this podcast exists and what you can expect from season oneHer own journey from law, food and pharma into executive coachingThe impact of undiagnosed ADHD How mindset work helped her move from victim mode into personal powerThe truth about self-limiting core beliefs and how they are formedA practical reflection exercise to help you identify the belief that may be holding you backWhy confidence is built through imperfect action, not before itResources mentioned:👉 Learn more about 3SIXTY Leaders Club: https://3sixtyleadersclub.com/?utm_source=lucy_podcast&utm_medium=podcast&utm_campaign=s1e1Enjoyed the episode?Don’t keep it to yourself! Hit follow, leave a review, and tell your friends about the Lucy Gernon ShowRate, Review, & Follow on Apple Podcasts"I love Lucy’s podcast, it’s so useful." This helps me support more women -- just like you -- move towards achieving their leadership career goals faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!*Recorded at Ampifi Podcast Studio, Carlow. Whether you’re a podcaster, business, or influencer, Ampifi helps you turn ideas into podcasts, voiceovers, and branded content that actually sounds like you. Find us at https://ampifi.ie/

Send us Fan MailWhat does it really take to succeed as a female comedian in a male-dominated industry?Not just the punchlines.Not just the viral moments.But the grit, the resilience, the business strategy, and the confidence to back yourself when the spotlight is on.In this week's episode of The Lucy Gernon Show, I am joined by the incredible Enya Martin, the woman behind the viral Facebook sensation Giz A Laugh who has gone from posting two-minute comedy videos over a decade ago to selling out arenas across Ireland and as far as Australia.But this conversation goes far deeper than comedy.You’ll hear a more vulnerable side of Enya. A woman who has built a global brand, navigated business ownership, and developed the kind of confidence that allows her to stand alone on stage, in rooms traditionally dominated by men and own it.If you are a woman in leadership who wants to build bold confidence, sharpen your executive presence, and back yourself unapologetically, this episode is unmissable.Tune in to discover:What it really takes to succeed as a female comedian in a male-dominated industryThe business mindset behind building and scaling a personal brandHow confidence is developed when you repeatedly put yourself in uncomfortable roomsThe mindset shifts required to go from viral moments to sustainable long-term successLessons in visibility, resilience, and backing yourself even when it feels scaryHow to build presence on stage (and in leadership) without losing your authenticityGuest Information👉 Connect with Enya Martin on TikTok, Instagram, FacebookResources mentioned:👉 Learn more about 3SIXTY Leaders Club: https://3sixtyleadersclub.com/?utm_source=lucy_podcast&utm_medium=podcast&utm_campaign=s1e1Enjoyed the episode?Don’t keep it to yourself! Hit follow, leave a review, and tell your friends about the Lucy Gernon ShowRate, Review, & Follow on Apple Podcasts"I love Lucy’s podcast, it’s so useful." This helps me support more women -- just like you -- move towards achieving their leadership career goals faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Send us Fan MailThis is not goodbye. It’s an evolution.After more than 220 episodes, four years of consistency, and a community that has grown far beyond anything I ever imagined, I am closing this chapter.This final episode is emotional, honest, and deeply intentional.If today’s episode lit something up in you and you’re craving deeper support this year, apply to join the 3SIXTY Priority Invite List. It’s where your next level of confidence, clarity, and balance begins.Podcast Details: In this final episode of The 360 LeadHERship Podcast, I share the real reasons behind my decision, not burnout, not failure, but growth. A shift in energy. A desire to live my own message more fully. And a powerful reminder that leadership isn’t about clinging to what once worked, but having the courage to evolve when something no longer fits.If you’re a woman in leadership who feels a quiet nudge to do something differently in 2026, this episode will meet you exactly where you are.Tune in to Discover:Why letting go can be one of the most powerful leadership decisions you’ll ever makeThe mindset shifts that signal it’s time to evolve personally and professionallyHow joy, fun, and creativity strengthen executive presence rather than dilute itWhy women in leadership don’t need to work harder they need to work more alignedA glimpse of what’s coming next and why it’s designed for ambitious women who want moreRecommended Next Steps👉 If today’s episode lit something up in you and you’re craving deeper support this year, apply to join the 3SIXTY Priority Invite List. It’s where your next level of confidence, clarity, and balance begins.Enjoyed the episode?Don’t keep it to yourself! Hit follow, leave a review, and tell your friends about the 360 LeadHership PodcastRate, Review, & Follow on Apple Podcasts"I love Lucy’s podcast, it’s so useful." This helps me support more women -- just like you -- move towards achieving their leadership career goals faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Send us Fan MailDo you ever look at other women in leadership and wonder how they make it look so easy?The ones who seem confident in high-stakes meetings.Who are visible with senior stakeholders.Who build meaningful careers and still have energy for their families, their health, and their lives outside work.If you’ve ever thought, “What am I missing?”  this episode is for you.If today’s episode lit something up in you and you’re craving deeper support this year, apply to join the 3SIXTY Priority Invite List. It’s where your next level of confidence, clarity, and balance begins.Podcast Details: In this week’s episode of the 360 Leadership Podcast, I am joined by my long-term client Niamh Byrne, a Director in the pharmaceutical industry and a working mum, for a refreshingly honest conversation about what really supports sustainable success in senior leadership.This is not a polished highlight reel.It’s a behind-the-scenes look at confidence, work-life balance, money mindset, executive presence, and the mindset shifts that quietly change everything for women in leadership.If you want to feel more grounded, strategic, and confident in 2026 without burning out or sacrificing what matters most, this episode is unmissable.Tune in to discover:How senior women leaders create work-life balance without stepping back from ambitionThe mindset shifts that strengthen executive presence in high-stakes environmentsWhy investing in yourself transforms confidence, clarity, and influenceHow women in leadership can own their value without overworking or overprovingWhat really happens inside 360 Leaders Club beyond the coaching callsRecommended Next Steps👉 Connect with Niamh Byrne on LinkedIn👉 Discover more about The 360 LeadHERship Podcast👉 If today’s episode lit something up in you and you’re craving deeper support this year, apply to join the 3SIXTY Priority Invite List. It’s where your next level of confidence, clarity, and balance begins.Enjoyed the episode?Don’t keep it to yourself! Hit follow, leave a review, and tell your friends about the 360 LeadHership PodcastRate, Review, & Follow on Apple Podcasts"I love Lucy’s podcast, it’s so useful." This helps me support more women - just like you - move towards achieving their leadership career goals faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Send us Fan MailWhat if the reason you doubt yourself isn’t because you’re not good enough but because you’ve been ignoring the evidence of your brilliance?If today’s episode lit something up in you and you’re craving deeper support this year, apply to join the 3SIXTY Priority Invite List. It’s where your next level of confidence, clarity, and balance begins.Podcast Details: In this final episode of the Corporate Confessions series, I’m sharing the moment that permanently dismantled my imposter syndrome. It wasn’t a mindset mantra or a confidence boost exercise. It was a real-life leadership crisis, complete with site visitors, daily war-room meetings, consultants, executives flying in from the US, and billions of dollars’ worth of product at risk.And it taught me something every woman in leadership needs to hear.If you’re a senior woman who second-guesses herself despite her experience, achievements, and results… this episode is unmissable. It will change how you see your value, your voice, and the way you show up at the table.Tune in to Discover:The real moment that ended my imposter syndrome and why it had nothing to do with confidenceHow a high-pressure leadership crisis revealed the hidden value women often overlook in themselvesWhy simple, calm solutions are often the most strategic even when others are overcomplicatingHow self-doubt quietly erodes executive presence (and what to do instead)Why ignoring your own wins keeps you stuck and how to build evidence of your impactRecommended Next Steps👉 If today’s episode lit something up in you and you’re craving deeper support this year, apply to join the 3SIXTY Priority Invite List. It’s where your next level of confidence, clarity, and balance begins.Enjoyed the episode?Don’t keep it to yourself! Hit follow, leave a review, and tell your friends about the 360 LeadHership PodcastRate, Review, & Follow on Apple Podcasts"I love Lucy’s podcast, it’s so useful." This helps me support more women -- just like you -- move towards achieving their leadership career goals faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Send us Fan MailWhat has a hot pink suit got to do with executive presence, credibility, and your confidence as a leader?More than you might think.If today’s episode lit something up in you and you’re craving deeper support this year, apply to join the 3SIXTY Priority Invite List. It’s where your next level of confidence, clarity, and balance begins.Podcast Details: In this episode of the 360 LeadHERship Podcast, I’m sharing one of the most vulnerable and liberating moments of my career. A moment that terrified me, challenged everything I thought “professional” was supposed to look like, and unexpectedly opened the door to deeper confidence, stronger leadership, and more aligned opportunities. This is part two of my Corporate Confessions series, and if you’ve ever felt exhausted from pretending, masking, or shrinking parts of yourself to fit in at work, this episode will land right in your chest.Tune in to Discover:Why authenticity is a leadership strength, not a riskHow “professionalism” has been misdefined for women in leadershipThe hidden cost of performing and people-pleasing on your energy and confidenceHow dropping the mask can unlock executive presence, influence, and alignmentWhy being yourself attracts the right opportunities and repels the wrong onesRecommended Next Steps👉 If today’s episode lit something up in you and you’re craving deeper support this year, apply to join the 3SIXTY Priority Invite List. It’s where your next level of confidence, clarity, and balance begins.Enjoyed the episode?Don’t keep it to yourself! Hit follow, leave a review, and tell your friends about the 360 LeadHership PodcastRate, Review, & Follow on Apple Podcasts"I love Lucy’s podcast, it’s so useful." This helps me support more women -- just like you -- move towards achieving their leadership career goals faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!