Breaking Stereotypes: The True Value of Sales with John Golden, Chief Strategy and Marketing Officer at Pipeliner CRM

The biggest miss in event production is forgetting that the event is for the attendees, not you. In this episode, Ian Fardy shares his journey from event marketing to becoming the Vice President of Marketing at NDC. Throughout the conversation, he emphasizes the importance of marketing and the opportunities in event making. Ian discusses the growing possibilities of AI in the distribution business, exploring how technology could shape marketing strategies and enhance operational efficiencies within the healthcare sector. Tune in to learn how Ian Fardy leverages his background in event production and marketing to enhance NDC’s strategic partnerships and provide valuable solutions in the healthcare distribution sector! Resources: Connect with and follow Ian Fardy on LinkedIn. Follow NDC on LinkedIn and visit their website. Listen to Parcels of Info, an NDC Podcast.

Imagine if a simple saliva test at the dentist could predict your risk for chronic diseases years before symptoms appear. In this episode, Stephen Thorne discusses the critical link between oral health and systemic diseases, advocating for better integration between dental and medical care. He highlights the promise of saliva diagnostics for early periodontal disease detection, the need for shared electronic health records to bridge communication gaps, and the importance of educating the public on the mouth-body connection to encourage proactive health management. Tune in and dive into a groundbreaking conversation where dental and medical experts reveal how the latest advances in oral health could be the key to unlocking better overall wellness! Resources: Connect with and follow Stephen Thorne on LinkedIn. Follow PDS Health on LinkedIn and discover their website. SmileGeneration.com Watch the entire episode on YouTube and get more details at Think Oral Health.

Medication adherence is not just a transaction; it's a journey! In this episode, Michael Oleksiw, CEO of Pleio Inc., discusses the complexities of medication adherence and how his company addresses emotional barriers that prevent patients from taking their prescribed medications. He emphasizes the importance of understanding the patient journey and the role of pharmacies and pharma companies in supporting adherence. Michael shares insights on the impact of their interventions, the diverse client base they serve, and the lessons learned from setbacks in the industry. He concludes with advice for leaders on maintaining focus and the importance of collaboration in healthcare innovation. Tune in to highlight the complexities of medication adherence and the importance of understanding the patient journey! Resources: Connect with and follow Michael Oleksiw on LinkedIn. Follow Pleio Inc. on LinkedIn. Reach out to Michael at [email protected]

Healthcare staffing can be improved to increase physician fulfillment, hospital productivity, and patient care while remaining flexible and cost-effective. In this episode, David Aaron Rosen, founder and CEO of Open Source MD, discusses his innovative approach to healthcare staffing. He shares how his company’s unique model addresses inefficiencies in hospital staffing while benefiting physicians, hospitals, and patients alike. Dr. Rosen talks about the multiple benefits of Open Source MD for physicians, from housing and cars to medical malpractice health insurance. He also explains how medical practitioners can increase their yearly net income while maintaining fair rates for hospitals.  Tune in to learn about Dr. Rosen's disruptive idea about physician staffing and its benefits for the whole healthcare industry. Resources: Connect with and follow David Aaron Rosen on LinkedIn. Contact David Aaron Rosen via e-mail. Follow  Open Source MD on LinkedIn. Explore the Open Source MD website.

Can type 2 diabetes and obesity be reversed? In this episode, Sami Inkinen, co-founder and CEO of Virta Health, discusses his personal journey from a pre-diabetic endurance athlete to leading a company focused on reversing type 2 diabetes and obesity through nutritional interventions. He shares how his own health scare led him to connect with Dr. Steven Phinney and learn about the reversibility of these conditions, inspiring him to co-found Virta Health. Sami explains how Virta Health utilizes telemedicine, personalized nutrition plans, and expert support to help patients achieve significant health improvements and reduce healthcare costs. He emphasizes the importance of individualized care and highlights the often-overlooked power of nutrition in addressing chronic diseases. Sami also envisions a future where the reversibility of chronic diseases through nutrition is widely recognized and where nutrition is covered by payers as a standard treatment option. Tune in and learn from Sami Inkinen’s inspiring journey and the groundbreaking potential of nutritional interventions! Resources: Connect with and follow Sami Inkinen on LinkedIn. Follow Virta Health on LinkedIn and YouTube, and explore their website!

Aligning financial incentives with high-quality patient outcomes is essential for transforming healthcare economics and improving both cost-effectiveness and quality. In this episode, Nick Reber, founder and CEO of Garner Health, talks about how his company is revolutionizing healthcare economics by aligning incentives to improve provider performance and patient outcomes. Garner Health works primarily with employers, offering incentives to encourage the use of high-quality doctors while maintaining existing networks. Nick points out the challenges faced during COVID-19 when healthcare costs dropped, and interest in their services waned, but they remained committed to their long-term goals. He also warns of rising healthcare inflation trends and stresses the need for solutions to manage escalating costs effectively. Tune in to find out how Garner Health is changing the game in healthcare by making sure costs match the quality of care in our chat with CEO Nick Reber! Resources: Connect with and follow Nick Reber on LinkedIn. Follow Garner Health on LinkedIn and explore their website.

Sustainable growth in healthcare organizations relies on building strong foundations through strategic systems and processes. In this episode, Asha Strazzero-Wild, co-founder and Principal at Outpointe, discusses the importance of establishing solid systems and processes, comparing business growth to building a sturdy foundation that can withstand challenges. Outpointe differentiates itself by working hands-on with clients to implement and execute growth strategies, unlike many consultancies that only offer advice. She highlights their approach to pragmatic marketing, which emphasizes strategic product management and market differentiation. Asha also emphasizes that success requires patience and careful planning, as exemplified by the development of their growth readiness outlook tool. Tune in and learn how to get ready, aim, and fire in order to plan carefully before executing in a fast-changing healthcare landscape! Resources: Connect with and follow Asha Strazzero-Wild on LinkedIn. Follow Outpointe on LinkedIn. Visit the Outpointe website.

Sales should be embraced and respected as a vital, entrepreneurial profession essential to business success. In this episode, John Golden, Chief Strategy and Marketing Officer at Pipeliner CRM, highlights the importance of sales as a valuable career despite negative stereotypes. He urges salespeople to embrace and take pride in their roles, even if they entered sales by default. John emphasizes the need for organizations to recognize and support their sales teams, who often have compensation tied to performance. He also refers to salespeople as "sales-preneurs," crucial to their companies and deserving of respect. Tune in for a greater appreciation of the sales profession and its unique challenges! Resources: Connect with and follow John Golden on LinkedIn. Follow Pipeliner CRM on LinkedIn and visit their website. Follow Sales POP! on LinkedIn and visit their website. Listen to the Sales POP! Purveyors of Prosperity podcast. Get a copy of John Golden’s books, Winning the Battle for Sales and Social Upheaval: How to Win at Social Selling.

Back by popular demand, this fan-favorite episode is one you won’t want to miss! Whether it's your first time tuning in or you're revisiting this classic, dive in now and enjoy one of our most listened-to episodes! Transformation begins with a commitment to smile and a commitment to show up and do the work that needs to get done. In this episode, Mariya and Jonathan interview Eric Pulver, Oral and Maxillofacial Surgeon, and Gerard Meuchner, Chief Global Communications Officer at Henry Schein. They share their experience having attended the GLO Good Foundation oral health mission at Eleuthera, Bahamas that we covered in episode one with Lenny Kravitz. The mission involved caring for people’s needs, addressing tooth decay, extensive teamwork, leadership efforts, and commitment from everyone involved to have positive results. The outcome was extraordinary. Eric and Gerard share how this experience informed their views on access to care and transformed their outlook on serving others.  Listen to this episode and learn how the work that was done in Eleuthera Bahamas can give you inspiration and ideas to make care more equitable and accessible in your boardroom, practice, and community. Resources: Connect with and follow Eric Pulver on LinkedIn. Connect with and follow Gerard Meuchner on LinkedIn. Discover the Pulver Oral Surgery Website! Follow Henry Schein on LinkedIn. Visit the Henry Schein Website!

Getting fired, having a mental health crisis, or dealing with personal roadblocks can be blessings in disguise, providing the push needed to pursue entrepreneurship. In this episode, Katie Bean, founder and owner of the Pre-PA Clinic and Escape the Clinic, discusses her journey through multiple healthcare specialties and how burnout led her to entrepreneurship. After reaching the limits of her career as a PA and facing burnout, Katie sought change and began exploring online business opportunities, but the tragic loss of her sister shifted her perspective on the fragility of life and inspired her to pursue her passions outside of the clinic. COVID-19 derailed her initial attempt to open a med spa but eventually led her to co-found "Escape the Clinic," an online platform empowering healthcare providers to pursue other career paths. Throughout the conversation, Katie emphasizes the importance of doing things imperfectly, learning from failure, and the boundless potential of entrepreneurship, while also highlighting her passion for guiding healthcare providers toward creating successful online businesses that give them the freedom to live fulfilling lives. Tune in and learn how to overcome burnout, explore new career opportunities, and take control of your future! Resources: Connect with and follow Katie Bean on LinkedIn and Instagram. Visit the Pre-PA Clinic website. Listen to the Escape the Clinic podcast here.