Fernando Lopez, MBA 06 – Transforming the Way We Think About Sales

Today’s guest on the OneHaas Alumni Podcast is D’Juan Wilcher, the Deputy Director of the George W. Bush Presidential Center and a 2022 graduate of the executive MBA program at Haas. D’Juan comes from a military family with deep roots in Gary, Indiana. After getting his bachelor’s degree at Indiana University, he decided to join the Navy as an officer. Over the course of his 14 years in the military, D’Juan learned the importance of putting service at the center of all of his work. D’Juan sits down with host Sean Li to chat about his time in the military, including the culture shock he felt arriving in Japan and his experience joining as an officer. They also discuss his decision to get an MBA at Haas and the impactful work the Bush Center does for veterans. *OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*Episode Quotes:On his family’s values around educationI also grew up in a home that was full of love, not full of very much money, not full of very much access. But my mother, she was definitely one who was big on education. She showed it when she was in school and she told us to lean into it the same way. I'm an advocate of public education for that reason. Every school that I've attended from the beginning all the way through Haas has been a public institution. Most of the time that has been by deliberate choice.On earning the respect of his subordinates as a Naval officerThe way that I earn respect from them is from showing up every day. This was the most instructive period of my professional career, was that you show up. That's half the battle,  right? Because some people don't. They just mail it in. That was the first way to earn their respect. Two, know my damn job. Take it seriously. I am new, so when they came to me, they expected to see my nose in a book. They expected to see me asking questions, being curious. Figuring it out so that I can get better to be a better leader for them. On his decision to go to HaasI'm looking down the road, and I can see the water, and I'm like, this is a done deal. This is a beautiful school, beautiful campus. Then I go to the classes, like, yeah, I like this approach. I went with my classmates. We had drinks and dinner afterwards. It's like, this is a done deal. I started my application and that's the end of that story. I never looked back at any other school. I didn't apply. This was my target school and I got in. On some of the work the Bush Center is doing for veteransWe recognize that part of the reason why people don't get to mental health care is because it can be difficult to navigate. So we've thought of creating an easy button whereby we have essentially a concierge service to do an intake. We have all these clinicians and veterans service organizations to help identify whatever supports you might need and we connect you for free. Your services that they get are for free and this year we've been able to reach 2,000 people. Show Links:LinkedIn ProfileSupport this podcast at — https://redcircle.com/onehaas/donations

The OneHaas alumni podcast is back for its seventh season and it’s kicking off with a special guest — Fernando Lopez, Sales Director at Conviva. Originally from Mexico City, Fernando moved to the U.S. during the first dot com boom as a software developer and engineer. But the idea of building a business has always run deep in Fernando’s family. After falling in love with the San Francisco area, he decided to pursue his MBA at Haas where he found his passion for sales. Fernando and host Sean Li chat about the art of sales, his experiences at tech giants like IBM and HP, why sales has historically been undertaught in business schools and how Fernando is working to change that. *OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*Episode Quotes:The origin of his passion for engineering and building things“I was told stories about me having like one of those musical boxes next to my crib and I would reach out and take it and start disassembling it and like trying to figure out how it worked. And I've always, still to this day, I like building things and like figuring out how they work.”His advice for facing rejection in sales“You can look at it from a mathematical point of view, right? Let's say your conversion rate on reaching out to people is 5%, right? That means you need to make 100 calls to get five people to engage with you. When you're going through them, you're going to get 95 rejections. You might as well just go through them. And don't take it personally, right? Like people are not rejecting you because of you. They're rejecting you because maybe they're busy.Maybe they don't need what you're offering.”One of the important lessons he’s learned in his career“Many times, it is not about trying to convince someone what you say or so on…It's about asking the right question. And the same thing applies to leadership in many ways, right? Like, when you're trying to lead a team and you're giving them the answer, you're like, ‘Oh, this is how you should do it. Let me try to convince you this is the way.’ You're not as effective as when you ask the right questions and they figure it out. So to me, that’s really important in sales, in leadership, in life in general, right? Like trying to figure out not what's the right answer. Yeah, share that answer. What's the right question? So that whoever you're working with can figure out what's the right answer for them.”The critical role of sales in business“Not a lot of people go into sales right after business school. But I was sharing this with someone recently, eventually you do end up in sales. Like if you go into consulting and you make it to partner, you're in sales now. You know what I mean? If you make it to the C suite, like if you're the CEO, you're in sales.”Show Links:LinkedIn ProfileThe Qualified Sales Leader: Proven Lessons from a Five Time CRO by John McMahonMan's Search for Meaning by Viktor FranklMultipliers: How the Best Leaders Make Everyone Smarter by Liz WisemanSupport this podcast at — https://redcircle.com/onehaas/donations

On this episode of OneHaas, hear from alumna Sahar Kleinman – a global strategy and operational excellence executive at Amazon Advertising. Sahar, a first generation American, grew up in New York after her parents emigrated from Iran to further their education. The time she spent watching her mom work in finance on Wall Street and help run her uncle’s photo business had a significant impact on Sahar’s career path. She and host Sean Li chat about Sahar’s experience moving from brick and mortar to the e-commerce world, the importance of taking risks, and how Haas provided her with her own personal board of directors. *OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*Episode Quotes:How her family’s photo business shaped her early on“That was the first of my hard lessons to be learned as a child, to really learn what it takes to drive a business. And I'm talking about all the tasks that you can think of and having to earn my way to that spot where I could actually start working on developing photos for customers…and it started with grabbing that Windex bottle and wiping the windows outside of the studio.  And really learning really early on that it takes hard work to get to where you want to go.”Why it feels like she gained a personal board of directors from Haas“There's something about putting yourself in a room with a bunch of strangers who all of a sudden over time become family… And you get to know people and you share your stories, and you have this unbiased group of people who are just looking to help you unblock yourself oftentimes. And so maybe during the program things would come up that were work related and then you find yourself just having these go-to individuals that really help you think things through and hold you accountable to the things that you think of doing for yourself and the things that you haven't even thought of doing for yourself and for others.”What keeps her engaged and motivated to stay connected to the Haas network“I want to be able to create that same feeling of being in school and back in the program, even though we're not in the program anymore. I always want to feel that optimism that I felt in the classroom, that not only can I do anything and lead through anything and be anything, but I want others to feel the same thing. And so I want to create these opportunities in the forum for people to stay connected and be able to share what they've been thinking about that's inspiring to them and, you know, have a sandbox of network members to collaborate with to nurture and debate those kinds of thoughts.”On what’s next for Sahar“I'm just always out there thirsting for the next big challenge. Ideally, I want to share my knowledge and help lead the next generation to solve big problems and make a big impact. And even better if those next generation leaders come from Haas.”Show Links:LinkedIn ProfileSupport this podcast at — https://redcircle.com/onehaas/donations

The OneHaas alumni podcast is honored to have Allan Spivack, philanthropist, community builder, and business leader, share his career path insights on today’s episode. Allan spent much of his childhood fascinated by how his dad ran their family home furnishings business. But he was also curious about how businesses could be used for social good. After getting his JD MBA from Haas, he combined his two passions into RGI Home which he led for more than 30 years. He and host Sean Li chat about Allan’s upbringing in New York, his unique business approach to RGI Home, and how a passion for community and social impact led him to study Middle Eastern politics and how that experience still influences his social entrepreneurship today. *OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*Episode Quotes:On his relationship with his father“I remember pretty vividly spending a lot of time with my dad when I was quite young…My dad was not just an engineer, but he was also an inventor. So I would sit in his work room with him and marvel at the mystery of the inventions that he was coming up with. Then he fought for a couple of patents and I didn't really know the content of what he was doing, but it looked so interesting and innovative. And that was my introduction to bringing a different point of view to product and his point of view as well.”On his decision to get his JD MBA“I've always been somebody who attempted to be a student always and this was a chance for me to catch up to what I missed when I was in undergrad.You know, having taken the kinds of classes that I thought would matter once I got into business the quantitative side of things. So, law was gonna teach me how to think one way, but I felt business school would teach me how to think a different way. And together, it would provide me with the best, most well-rounded education.”Some of the challenges he faced running RGI Home“How to run a business with no money. That was my first challenge. Along with that, running an international business by fax, no email. So you're faxing overseas or whatever, and you know, people who don't even speak your language and trying to figure out how to be able to integrate, you know, the various offices with the U.S. based offices.”On his lasting legacy“Since I was young, you know, I've always thought about transforming societies. I can never quite understand why people couldn't figure out how to connect with each other. And also I thought that somebody like myself who had a fortunate upbringing and also had the fortune to be really educated, to go to places like Haas, build the business, had a responsibility to do more. So when I went to build a business, it was not just about industry. It was also about the ability to be able to give back to the communities that I was working in.” Show Links:LinkedIn ProfileRGI Home | HistoryTitan: The Life of John D. Rockefeller, Sr. by Ron ChernowGood to Great: Why Some Companies Make the Leap...And Others Don't by Jim CollinsSupport this podcast at — https://redcircle.com/onehaas/donations

Today’s guest on the OneHaas alumni podcast is Jeff Wang, the head of business at Codeium and co-founder of RocketFuel Education. Jeff grew up in Chicago with a passion for experimenting with the latest cutting edge technology. After some unfilling corporate jobs, Jeff got his MBA at Haas and jumped head first into the startup world. From there, he found a new passion for crypto and AI and started writing his own newsletter filled with keen market analysis. Jeff and host Sean Li chat about his unique view o  n the crypto and AI markets, what Jeff views as the best uses of AI currently, how those uses could shift in the near future, and if the overall impact of AI on our world is net positive or negative. *OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*Episode Quotes:What he got from his time at Haas“Open doors is probably the biggest kind of value that [Haas] can bring and meeting people that also were in the spirit. And I think at least like two or three of the opportunities after just came from other classmates who were trying to build something. And I think that's saying something that, yeah, opening doors is not because of going to a class. It really is like people that you interact with and have common values or common alignments of what you want to build.”On what RocketFuel Education is“We converted that into kind of like lessons on the crypto markets. And now it's more like crypto macro and AI markets and just like really understanding what's going on. And then again, being predictive.And if I'm accurate, sometimes that's great. And sometimes I'll be wrong, but I think over time, just having the understanding. And really understanding how markets work on RocketFuel Education, that is why people stick to it.”How he got the idea for RocketFuel“If you join these crypto communities, you actually get some really good insights as to what is upcoming that nobody else is going to be joining. If you go to these crypto conferences, you meet people that are actually the CEOs of these projects. And you can see if they're like for real or not. Or you could even meet the CEOs of projects that had not even been released yet. And you could actually invest in those companies as well. So you can get an edge by just being very early. And a lot of those interactions like kind of compelled me to be like, ‘Hey, spending all this time doing all this research, at least I should put a brain dump of that somewhere.’”On how AI is going to help humans“Everywhere that we are stuck in right now, like even if it's due to physics or if it's due to just manpower, right? Anywhere that humanity has slowed down. I think AI is just going to speed it back up again. I mean just think about like, if I could add more, headcount to any problem that humanity is facing. I think AI is kind of that solution, right?”Show Links:LinkedIn ProfileJeff's education platform: https://rocketfueledu.com/Jeff's AI blog: https://jeffwang.substack.com/Codeium: https://codeium.com/Twitter: @jeffwangcrypto Support this podcast at — https://redcircle.com/onehaas/donations

On this episode of OneHaas, entrepreneur, advisor, and investor Albert Lee shares his career journey from finance to the startup world and his invention of the app, MyFitnessPal.Born to Korean-immigrant parents, Albert grew up in a small town outside Albany, New York. His dad worked as a scientist at a research and development laboratory right next to Albert’s high school – a school with a reputation for producing successful entrepreneurs.Albert chats with host Sean Li about co-founding the health app MyFitnessPal, why his approach to entrepreneurship has a lot to do with solving everyday problems, and how his time at Haas helped him reinvent himself. *OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*Episode Quotes:On his unique high school experience “Our school actually, you know what's kind of crazy is, has a couple other very successful entrepreneurs that have gone through it. So prior to me, a guy named Colin Engel, who founded iRobot, the company that makes the Roomba, actually went to my high school. And after me, actually Brian Chesky, the CEO of Airbnb, went to my high school as well. So it's kind of this small high school in the middle of nowhere, but has this sort of background of being affiliated with all of these like inventors and scientists. And so there, I think it fostered some entrepreneurial activity.”On the invention of MyFitnessPal“My brother and my sister-in-law were getting married and they had decided to have a beach wedding in Mexico. And my brother was like, man, I am not in good shape. He's like, you know, I really want to look good for this wedding. So they went to a gym, they went to see a trainer, they started working out. And the trainer said, you know, it's great, this is definitely important to get him to a fitness plan. But if you really want to reach your goals before this wedding date, you're also going to have to think about what you're eating. And so the way that I want you to do that is to keep a food journal. And here it is. And he literally presented my brother with this, like, paper and pen diary plus, you know, a little reference guide that had some generic information about foods and calories…And so my brother took that. I think he felt like logically it made a lot of sense to do this thing, but just couldn't believe there wasn't a better way to do it.”On his approach to entrepreneurship“You can start very organically from your own experiences and say, okay, well, what is the stuff in everyday life that I'm doing, seeing, feeling that just doesn't feel quite right to me? You know, are there products that I'm using that I don't like? Are there experiences that I'm having that don't make any sense? And I think my brother and I had determined that the latter way of  trying to build something was much more aligned with how I think we think and we operate and how we feel motivation. And it comes a little bit from the selfish place, which is like, well, I have this problem and I kind of want to solve it, you know, and it doesn't look like anybody else is going to solve this. So I'm going to try to do it on my own.”On how his experience at Haas shaped his mindset“I think one of the magical things about being a business school student is sort of this, you get this kind of new identity where you are.  You're kind of something, but also nothing, you know?  And I don't mean that in a disparaging way, but it's sort of like you have this opportunity to sort of reinvent parts of who you are and expose yourself to a lot of different things. And just like immersing myself in a community of people who, many of whom had entrepreneurial aspirations, just completely changed my personal mindset.”Show Links:LinkedIn ProfileSupport this podcast at — https://redcircle.com/onehaas/donations

This month, OneHaas is honored to welcome Noor Gaith to the podcast. Noor is the co-founder of Jaffa Coffee Roasters, named after the city, and specializes in artisanal coffee experiences.Noor and his brothers grew up in the Bay Area but come from a big Palestinian family. Raised by immigrant parents from Palestine and Jerusalem, Noor learned the importance of education and following your heart and passions at an early age. By 16, he was already running his own business selling iPhones. Noor brought that entrepreneurial spirit to Haas where he honed his talents for marketing and brand positioning. After graduating, he found himself at Square and it was through this job he found a new passion: coffee. Host Sean Li chatted with Noor about his journey from iPhones to coffee, how the creation of Jaffa is rooted in his family’s culture, and what sets their coffee apart from all the other artisanal coffees on the market. *OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*Episode Quotes:On his dad’s decision to leave Palestine and head West“My dad left Palestine in the ‘80s after the Oslo Accords. And, basically not seeing any potential for us to have any opportunity for, you know, like a life of education and career in Palestine. He was the, I wouldn't say odd one out in his family, but he's the only one who didn't see himself staying, because he was the educated one. He was the one who wanted to study engineering and like he made that happen by finally getting a visa and leaving Palestine.”The early beginnings of his entrepreneurial spirit “In high school, I was buying candy bars from Costco and I would sell them, resell them at school. And then I started selling iPhone cases. And people would just buy them from me. They just knew that I was like the jacket guy. I was like, what do you want? And I didn't do it for vanity or like even really for money. I just kind of thought, I'm like, why isn't everyone doing this? Why isn't everyone turning a profit or making arbitrage? And my brain just understood buy low, sell high and provide value. People want candy. People want lemonade.”The specialness of Jaffa Coffee“Coffee roasters in San Francisco are the vanguards. They bring some of the best. As you go up North, you'll find that in Oregon and Seattle, they lack color. It's a very white world in coffee roasting. There hasn't been really one like coffee roaster that has been Palestinian in the Ivy League status of like Ritual, Blue Bottle, Stumptown. That doesn't exist. What we're doing is like the Michelin star equivalent of coffee.”On his passion for coffee“I would do this as a hobby. It was like my library. I would go and I'd order a latte and I'd order a cortado and I'd sit there and I would just think about coffee because it was fun to me.”Show Links:LinkedIn ProfileJaffa Coffee RoastersSupport this podcast at — https://redcircle.com/onehaas/donations

In this episode of OneHaas, meet alumna Tricia Tran, Senior Field Marketing Manager of the financial services and Fintech group at ServiceNow. She’s also the founding co-President of the Berkeley Haas Women in a leadership Alumnae network.A child of Vietnamese immigrant parents, Tricia grew up in the Bay Area with her heart set on one day attending UC Berkeley. Her family instilled strong values of education and hard work in her from a young age. Host Sean Li chatted with Tricia during Women’s History Month. The pair discuss Tricia’s amazing story of emigrating to the U.S. from Vietnam as a baby and the challenges her family faced along the way. They also chat about her experiences working as an Asian American woman in Asia vs. the U.S. and the alumnae group she started for Haas women called Women in Leadership (WILA).*OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*Episode Quotes:On the challenges her parents faced when trying to leave Vietnam“It was one of those moments where the decisions you make will alter your life. My dad had the choice to either keep waiting and risk the months of planning to get caught, and not be able to escape or leave for freedom and risk never seeing his wife and his daughter possibly ever again.”How her parents adapted to their new life in the U.S. “She learned how to cook and she learned it by memory. She remembered the flavors of the dishes that she had in Vietnam and she recreated those from memory. They both had several careers in restaurants, in condiments, in the steel business, in jewelry. There were several businesses that they had and I saw them pivot and try new things, and have success and sometimes failures, but they always learned from that.”Her experience working in Asia vs. the U.S.“Even though I was working in a key hub for Asia, like Hong Kong, you looked around and there were a lot of people of Asian ethnicity working there, but none in leadership. And in fact, when I interviewed with the head of our group, who was a Westerner from the UK, she remarked in awe, she said, ‘You speak beautiful English.’ When you feel that you are Asian, but you're also American, there's all these facets of you. You're a woman, and you go to a different country with a different background and people have these biases and they have these assumptions and it's important, I think, but hard to call those out, right?”On the creation of WILA“I was struggling professionally and personally, and I wanted a space where I could seek out other Haas women who I knew could understand and provide some perspective. I knew I wasn't alone in feeling this. And today, WILA is thriving and we continue to serve our mission.”Show Links:LinkedIn ProfileWomen in Leadership Alumnae Support this podcast at — https://redcircle.com/onehaas/donations

The OneHaas alumni podcast is thrilled to welcome Eileen Kwei, the Managing Director and Chief Administrative Officer of Artisan Partners, a global investment management firm that offers a wide range of high-value-added investment strategies. Eileen was born in the U.S. and spent the first six years of her life in New York where her parents furthered their studies at American universities. When they decided it was time to move back to Taiwan, young Eileen quickly realized she was not going to fit in with her classmates who all spoke and read in Mandarin while she only knew English. But she was determined to assimilate into the culture of her new home. A determination that would come in handy again when Eileen moved back to the U.S. for high school and had to re-assimilate into another culture. Eileen chats with host Sean Li about how those cultural experiences have influenced the way she builds relationships with people in her career, her family’s rich cultural history as mainlanders in Taiwan, and her approach to mentoring and networking.  *OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*Episode Quotes:Her experience assimilating to Taiwanese culture“Having spent the first six years of my life in the U.S., English was my first language. I didn't speak or write Mandarin. I think thinking back to that period of time, despite how I looked on the outside, I was different, and being different was hard, and I learned that firsthand. But in hindsight, that period of time was also a very valuable life lesson for me to learn about perspectives. Don't make assumptions. Give others the benefit of the doubt. Walk in other people's shoes.”The importance of preserving Chinese culture in her family“My family fled from mainland China to Taiwan, but so did I think a million other people.And my grandparents on both sides had this strong sense of responsibility to provide for those who came along with them and to uphold that culture and those values that they were accustomed to when they lived in mainland China.”A major takeaway from her first job“There are many ways to invest. Alpha generation or generating returns above the benchmark is possible in any market environment and to be a good investor does not just require skill, but it requires tremendous judgment.”Her approach to networking“I really care about people, I want to understand where they come from. I want to be able to appreciate their perspective, whether it's the same or even better or different than mine, gives me maybe a more genuine starting point and hopefully that sincerity and authenticity comes across and is reciprocated, as not just a launch pad to have that connection off the bat, but to really serve as a foundation to foster meaningful, long-standing, hopefully lifelong relationships.”Show Links:LinkedIn ProfileSupport this podcast at — https://redcircle.com/onehaas/donations

On this episode of OneHaas, we hear about the incredible career journey of Laura Clayton McDonnell – the president of Corporates at Thomson Reuters and a board member at Signal AI and Zuora.A first-generation American, Laura grew up in a military family from Panama with her parents always encouraging her to stay curious and never stop learning. She got her undergraduate degree at San Jose State and went on to earn her JD and MBA at Haas. From there, she worked with some of the biggest tech companies in the world, including Apple, IBM, and Microsoft.Laura and host Sean Li discuss her experience working with tech giants, the important influence her parents have played in shaping her view of the world, and why finding your personal philosophy is crucial to your success. *OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*Episode Quotes:The influence that her parents’ have had on her life“I think about that a lot, about how they came to the United States first of their family to come here. And I think about the sacrifices that they made. They left behind their family, friends, food, culture, language to create a life for a family yet to be born. And I think about the strength and the courage that they bring to the table and you know what – it actually informs the way that I think about the world.”How she uses her personal philosophy statement every day“When I start my day, I think about my personal philosophy and I commit to doing the best that I can. At the end of the day, I reflect and sometimes I don't do as well as I would like, but I commit to do better the next day. And so this, once again, you know, it just really influences everything, everything that I stand for, that I think about and how I live my life.”On her decision to join Microsoft“Sometimes you get these calls out of the blue and you almost have to say yes, because it absolutely made a difference in joining that organization. Satya had just been appointed the CEO, maybe he had been in the role for a year and a half, but he put together an incredible program to change Microsoft from being known as a ‘know it all' company to a ‘learn it all company.’”Why the personal philosophy statement is crucial in business“The first thing that you do when you meet a customer, [is] you're trying to build empathy as a salesperson, [and] you've got to know who you are. So you need to know what your personal philosophy is. So you're supposed to convey that. ‘Hi, my name is Laura Clayton McDonnell and I'm so glad to meet you. I'd like to share my personal philosophy and then I'd like to hear yours too.’ And then you build that connection point. Talk about those words and what they mean.”Show Links:LinkedIn ProfileGrowth Mindset by Carol DweckSupport this podcast at — https://redcircle.com/onehaas/donations