Integrated Brand Strategy with Bre Rossetti

Carl Daikeler is the CEO and co-founder of The Beachbody Company, now known as BODi. For 26 years, he's led this trailblazing company through multiple brand expansions while helping people achieve their health and fitness goals. We discussed all of this and more this week on the On Brand podcast. About Carl Daikeler Carl Daikeler is a visionary entrepreneur, and the CEO and co-founder of The Beachbody Company, leading innovator in the fitness and nutrition space. With a career spanning over four decades, Daikeler has been a trailblazer, pioneering unconventional and highly effective methods to help individuals reach their health and fitness goals. Daikeler co-founded Beachbody in 1998, now known as BODi, which has expanded into a powerhouse of fitness and nutrition tools under his leadership over the last 26 years. The brand is celebrated for its iconic programs such as P90X, Insanity, and 21 Day Fix, and its profound impact on millions worldwide. Over the years, Daikeler has overseen the development of continued innovation resulting in massive growth, including the creation of Shakeology, the world’s first superfood nutrition shake that has sold over a billion servings. He also hosts "The BODi Experience" podcast, is a successful Broadway theater producer winning three Tony awards, and a tech investor. From the Show What brand has made Carl smile recently? Building on my broken ankle story, Carl shared a smile that may help me on my own health and fitness journey. When his daughter had a similar injury, Carl researched and found WAFF’s ankle-strengthening products — a product used by LeBron James himself on the sidelines! To learn more, you can try out BODi’s collection of health and fitness programs for free at bodipreviews.com. You can also connect with Carl by texting LAVA to 816504369. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Cory Treffiletti is Chief Marketing Officer for Rembrand, where he focuses on driving digital growth through AI. A veteran CMO and digital marketing thought leader, his work has helped brands of all shapes and sizes navigate various digital disruptions. We discussed all of this and more this week on the On Brand podcast. About Cory Treffiletti Cory Treffiletti is Chief Marketing Officer for Rembrand, where he focuses on driving digital growth through AI technology for B2B and B2C brands and creators. A 4-time CMO, Cory has led marketing efforts for both startups and Fortune 300 companies, including Voicea (acquired by Cisco), BlueKai (acquired by Oracle) and Oracle’s Data Cloud. An industry veteran since 1994, Cory also has previous experience leading digital strategies at FIS, Carat, and Omnicom. He is the published author of "Internet Ad Pioneers,” and writes the Original Digital newsletter in addition to penning his weekly contributions to Mediapost since 2000. He currently serves as an advisor for a number of companies in the ad-tech and martech space, as well as helps develop other marketers in various categories. From the Show After listening to this, what's one thing you can do related to AI? Cory shared his one thing — “Each week I block off two two-hour windows of time. I turn off all of my texts, emails, and I just explore” new AI tools and brainstorm how they could be used. What brand has made Cory smile recently? Cory shared a recent smile from Heineken. Admittedly not one of his favorite beers, Cory loves their recent pairing with the new Deadpool & Wolverine movie. To learn more, check out the Original Digital site, Rebrand, and connect with Cory on LinkedIn. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Bre Rossetti is Chief Strategy Officer at Arnold. Her work involves overseeing the integrated strategy offering at the agency for brands like Puma, Fidelity, McDonald's, and Progressive Insurance.  We discussed all of this and more this week on the On Brand podcast. About Bre Rossetti Bre Rossetti is Arnold’s Chief Strategy Officer, overseeing the integrated strategy offering at the agency. Bre has been critical to the evolution of Arnold's strategic offering, thanks to her ability to understand the combination of brand strategy and comms planning that has become one of Arnold's secret weapons. She has led brands that include Puma, Fidelity, Domino’s, McDonald’s, and TripAdvisor. Bre currently oversees all clients at Arnold including PNC Bank, Progressive Insurance, ADP, and Walmart’s Sam’s Club. From the Show Bre had some great quotes ... “It's easy for marketers today to get lost in the sauce” and “We need to find our brand's center of gravity instead of relying on matching luggage and funnels.” What brand has made Bre smile recently? Bre shared some recent smiles from the reinvigorated network upfronts now featuring the likes of Netflix and Amazon. To learn more, check out the Arnold website and connect with Bre on LinkedIn. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

With 20 years of CPG experience, Kathy Guzmán Galloway has become known as the “The Clarity Wizard.” Her work for brands like Nature Made, REI, and Lay’s helps organizations transform data into strategy and action. We discussed all of this and more this week on the On Brand podcast. About Kathy Guzmán Galloway Kathy Guzmán Galloway is an accomplished strategist, consumer packaged goods (CPG) industry veteran, and brand positioning expert. With 20 years of CPG experience, Kathy, known as The Clarity Wizard, has helped hundreds of organizations increase revenue and decrease risk by clarifying their brand positioning. She’s worked with brands like Nature Made, Lay’s, and Chiki Chiki Boom Boom, among others, to turn strategy and data into action. Kathy has worked with numerous CPG brands on their brand positioning, while also sharing her knowledge and frameworks to start-up founders with 7-Eleven's Brands with Heart program, REI + Founded Outdoors' BIPOC accelerator, and as a Master Teacher for SKU, the CPG Accelerator. Kathy is an Afro-Latinx Jersey girl living in Texas, proud daughter of Dominican immigrants, and a two-time girl mom who loves cooking, beaches and 90s merengue. From the Show What brand has made Kathy smile recently? A very on-brand smile with Zeelool, as Kathy notes, a brand that has positioned themselves strategically in a crowded market. To learn more, check out Kathy's Clarity Wizard website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Rob Meyerson is a brand consultant, professional namer, and co-author of the sixth edition of Designing Brand Identity. On his previous visit to the show, we discussed his work as a namer. For his return, we zoomed out to focus on how brands of all shapes and sizes can design an effective brand identity. We discussed all of this and more this week on the On Brand podcast. About Rob Meyerson Rob Meyerson is a brand consultant and professional namer who runs Heirloom, an independent brand strategy and identity consultancy. With Alina Wheeler, he co-authored the sixth edition of the bestselling Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding. Rob is also the author of the book Brand Naming, creator and host of the podcast How Brands Are Built, and a contributor to leading publications such as Harvard Business Review, Entrepreneur, and Business Insider. From the Show What's in a name? As we know from Rob's last visit to the show, a lot. Designing Brand Identity is a tried and true resource. As Rob notes of the title and scope of the book, “We need all of those words in their biggest sense.” Sadly ... Designing Brand Identity co-author Alina Wheeler passed away recently. AIGA Philadelphia set up a memorial scholarship in her name to honor her legacy. What brand has made Rob smile recently? Rob is a big fan of the sparkling CBD beverage Recess. Why? “You can tell they have a lot of love for design and the name speaks to taking a break.” To learn more, check out Rob’s personal website and find the latest edition of Designing Brand Identity on Amazon. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Aisea Laungaue is a Partner and Chief Strategy Officer at Anomaly LA. Throughout his global career, his work has sat at the intersection of marketing and entertainment for brands ranging from boy bands to whiskey brands. We discussed all of this and more this week on the On Brand podcast. About Aisea Laungaue Aisea Laungaue was born to Tongan parents in New Zealand, growing up in Australia, and now calls Los Angeles home. All that means is that he has a lot of passports and can quickly tell you when the best times are to organize a call between all those countries. Aisea is Partner and Chief Strategy Officer at Anomaly Los Angeles, where he’s overseen its growth from just himself as the first employee to a team of over 100 serving the likes of General Mills, HOKA, Expedia, and Inspire Brands (Jimmy John’s and Buffalo Wild Wings). His team's work has been recognized everywhere from Cannes and Effies, from the NYPost to Vogue. He was previously Co-Head of Planning at Anomaly New York with leadership stints at Saatchi & Saatchi Sydney and New York and Creative Artists Agency (CAA) in Los Angeles. From the Show What brand has made Aisea smile recently? I was intrigued when Aisea asked if he could share a smile that also made him think. The brand? Building brands for creators, he pointed us to Beyoncé and the recent success of Cowboy Carter. However, it made him think ... You'll have to listen to the show to learn why. Connect with Aisea on LinkedIn and X and check out the Anomaly website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Anastasia Kārkliņa Gabriel is a senior insights lead at Reddit and author of the book Cultural Intelligence. Her work as a cultural theorist and strategist helps people use data to understand their audience and explore challenging topics. We discussed all of this and more this week on the On Brand podcast. About Anastasia Kārkliņa Gabriel Dr. Anastasia Kārkliņa Gabriel is a cultural theorist and strategist, specializing in inclusivity within marketing, media, and tech. Currently, a senior insights lead at Reddit, Dr. Gabriel earned her doctorate in cultural studies from Duke University and consulted for the world’s top brands at agencies like Wieden+Kennedy, Dentsu Creative, Kantar, and McCann New York. A lifelong activist, she helps brands ignite cultural innovation and leverage the power of media for good. Her insights have been featured by AdWeek, ANA, AW360, WSJ, The New York Times, The Washington Post, and Teen Vogue. She is the author of Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy, published by Kogan Page. From the Show Connect with Anastasia on LinkedIn. What brand has made Anastasia smile recently? She shared a recent and very on-brand smile from Coca-Cola on their "For Everyone" campaign. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Thomas Mustac is Otter PRr's medical and health industry PR specialist. His work helps brands in these complex industries navigate issues including — and especially — crisis communication. We discussed all of this and more this week on the On Brand podcast. About Thomas Mustac Thomas Mustac is Otter PRr's medical and health industry PR specialist. He previously held positions at the Dr. Oz Show and New York Medical College. He has his Master's Degree from Iona University and received an Advanced Certification in Nonprofit Public Relations. He has a diverse background in healthcare, pharmaceutical, telehealth, tech, cosmetics, sports, and interior design public relations. From the Show What brand has made Thomas smile recently? Working in crisis PR, Thomas pointed us to Zara's recent PR challenges. Connect with Thomas on the OtterPR website and on LinkedIn. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Micky Ogando is the founder and principal of creative agency Bakery. Their unique product-led process, cultural expertise, and creative storytelling have helped brands including Nike, DeLorean Motors, Diageo, Kellogg's, Shiner Brewery, and Acadia Health. We discussed all of this and more this week on the On Brand podcast. About Micky Ogando Micky Ogando is the founder and principal of BAKERY, a Creative and Culture agency headquartered in Austin, TX. While Micky has experience working in both award-winning agency networks and boutique shops in his native Dominican Republic and the USA, he considers himself an industry outsider. Right before founding Bakery in 2010, he worked in the wildly creative video game industry, most recently at Bioware/EA Games where his team launched Star Wars: The Old Republic and Mass Effect franchise titles. Bakery’s unique product-led process, cultural expertise, and creative storytelling have helped it establish a growing roster of clients that includes Nike, DeLorean Motors, Diageo, Kellogg's, Shiner Brewery, and Acadia Health. From the Show What brand has made Micky smile recently? "I love this indie agency resurgence," Micky began before pointing us to recent smiles from agencies like Highdive and Orchard with their Ocean Spray work. Connect with Micky on the Bakery website and follow him on Instagram. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jenny Stiven is the founder of Clio Consulting, working as a geek influencer with properties like Star Wars, James Bond, Predator, Aliens, and more. She helps clients #spendthetime with fan communities through social and digital media and (gasp!) in-person events. We geeked out on all of this and more (Star Trek!) this week on the On Brand podcast. About Jenny Stiven Jenny Stiven created Clio Consulting in 2004 to act as an “inside” digital marketing resource for entertainment companies. She has worked with numerous digital agencies in executive roles producing groundbreaking and award-winning campaigns for Fortune 500 entertainment & gaming clients. A long relationship with 20th Century Fox and MGM enabled her to become a geek influencer in the digital and social space – with the Star Wars properties, the James Bond franchise, Predator franchise, Stargate franchise, Aliens and more. She works with both the IP owners and creators to help them communicate, interact, and build a community that lasts. Jenny's mission is to ensure that geek franchises their fandoms have a strong digital foundation for a lifelong relationship. #spendthetime From the Show What brand has made Jenny smile recently? “I have two!” Jenny joked sharing powerful AI smiles from Orange France for their soccer ad and Nicki Minaj's Gag City project. Connect with Jenny on LinkedIn and Instagram (she answers all of her DMs!). As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices