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Ron’s new book, Shop Different, is out now: www.ronjohnsonshopsdifferent.com
What does the man who built the Apple Store think is the secret to great business? Two words: love and kindness.
Ron Johnson worked alongside Steve Jobs to create the Apple Store and the Genius Bar, and he helped bring the iPhone to market. Before Apple, he changed Target by partnering with architect Michael Graves to bring great design to everyday prices. Then came his toughest chapter: CEO of JCPenney.
In this episode of Big Swings Only, Kwame Christian sits down with Ron to go through his biggest wins and his biggest losses. Ron explains why Steve Jobs believed you should “ruthlessly eliminate hurry,” why every big idea should fit in four words or less, and why the details are what make something great. He talks openly about the “situational arrogance” that led him to move too fast at JCPenney. He also explains why he doesn’t believe failure teaches you more than success, and how luck shows up for people who are present enough to catch it. Plus: what it was really like to negotiate with Steve Jobs, and why Ron says managers lead with fear while leaders lead with love.
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