Copy tip: undo the supremacy of clarity, knowledge and light

Excuse the toddler screaming in the background.I went live on Instagram to give my hot take on:how weirdly easy it is to message "famous" people and have them just respond to youcommon pitfalls in deciding whom to pitch towhom a lot of people overlook... but should be pitching toListen and find out what I've got to say!Register for the brilliant one-time class Cold Pitch Magic, co-taught by Sam Garcia and yours truly. We'll teach you how to open unlikely doors and create seemingly-impossible opportunities for yourself... for the rest of your life. 

I'm getting together with my friend Sam Garcia to teach you how in a class called Cold Pitch Magic, on June 20th.I thought I wanted to do this because I want people to fast-track their business growth, because cold pitching -- when done respectfully -- is one hell of a tool. But... I changed my mind.Listen to find out why.----If this intrigues, sign up for Cold Pitch Magic. It's happening June 20th, and costs $45.More details and sign-up info HERE.

I read one of my clients' copy... and it made my jaw drop all the way to the floor.I had a hard time picking it back up.I asked her to read the post and record it, so I can share it on my podcast.Then I invited her to have a chat about it with me, and it ended up being one of the most fun and deep conversations I've had in a while.We talked about what it means to break the rules in copywriting, how to share your vulnerable shit in a way that’s actually useful for people, how to set boundaries online, and how to have more enjoyable conversations with people you actually want to talk to. Deeply good stuff. Have a listen. P.S. -- Follow Sabrina and her amazing brain on Instagram. Here's a link to the rest of her stuff, too.***I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations. 

Just talked about this on an IG live... I got this question so many times from my people.It's one that used to torture me.Why do I have so many interests and passions? Why can't I just pick one and stick with it?And if I have to write copy... which one of my "things" do I write about?Well, my friend... if that's you, this episode is for you.  I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations. 

In this IG live, I am attacking the trifecta of "I don't knows" when it comes to copywritingI don't know what to offerI don't know who to write toI don't know how to talk about what I doListen to learn how to solve for all of these.Plus, important thoughts on what to do on days when you feel low on inspiration, and what I think is the #1 thing that holds people back when it comes to copywriting.I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations. 

I did this IG live, asking the following question: what if vagueness weren't a brokenness to be healed, a flaw to be perfected, or an enemy to be conquered?We can write from darkness and ambiguity.We can write into darkness and ambiguity.I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations. 

Some business questions can, and should be solved quickly.Other questions shouldn't.We collectively lack patience for the questions that take longer.May we all develop a greater capacity for staying with things that take years to unfold.

In this IG live, I talk about how everything you write is broadcasting a spiritual reality.Most people are broadcasting fear.What are your broadcasting?Plus Q&A, including how to write copy about sexual assault, and what it means to push on people's fears, etc.I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations. 

I'm a mess, you're a mess, we're all messes.And our lives can be glorious anyway.

In this IG live....Feel okay writing normal copy, but suddenly freeze up when the time comes to say "buy this"?You're not alone.You don't have to go into "slick salesperson" mode. Ever.Here's how to take the ick out of it.I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations.