Digital Marketing Truth: What AI Tools Can't Do For Your Business and Why Human Strategy Still Matters

Kate, author of "Six Figures While You Sleep," breaks down the myths of passive income and shares what nobody else is talking about: the messy middle, the real work behind the scenes, and why community might be your secret weapon for business growth. From her journey of creating a successful SEO course to opening a bookshop, Kate's story proves that success doesn't always follow the traditional playbook.Whether you're a seasoned entrepreneur questioning your growth strategy or just starting your business journey, this episode offers a refreshing perspective on what it truly means to build a business that aligns with your values – and yes, potentially even makes money while you sleep (but not in the way you might think).Ready to hear the unvarnished truth about six-figure success? Let's dive in. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners, starting at the end of November 2024. You can join anytime at www.mydailybusiness.com/AIchat Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

In this eye-opening quick tip episode, host Fiona Killackey tackles the elephant in the room: the growing influence of AI in small business. While many entrepreneurs are scrambling to integrate AI tools into their workflows, Fiona reveals three critical areas where human touch isn't just preferred – it's irreplaceable.Drawing from her experience at Amazon and years of coaching small business owners, Fiona challenges the notion that AI will replace human creativity and decision-making. What if the rise of AI actually makes our human skills more valuable? How can we leverage our uniquely human capabilities to stay ahead in an AI-driven world?Whether you're a service-based business owner concerned about automation, or a consultant wondering about the future of your industry, this episode offers practical insights on maintaining your competitive edge in the age of artificial intelligence. Plus, discover how you can join a community of like-minded business owners navigating the AI landscape together.Ready to discover what AI can't replicate in your business? Let's dive in. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners, starting at the end of November 2024. You can join anytime at www.mydailybusiness.com/AIchat Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

The conversation delves deep into crucial aspects of business development, from initial market research to scaling operations across Australia. Sophie and Katherine emphasize how their friendship in business has strengthened through clear role division and mutual respect, while their commitment to maintaining food quality and authentic home-cooked meals has been their primary competitive advantage. They discuss their unique approach to business planning, prioritizing operational efficiency over rapid expansion, and how they've maintained brand identity despite significant market expansion. Their experience on My Kitchen Rules provides fascinating insights into the relationship between brand awareness and actual sales growth, challenging common assumptions about marketing strategy and ROI.The founders share valuable lessons about supply chain management, particularly during COVID-19, and how they've built customer loyalty through consistent quality rather than aggressive customer acquisition strategies. Their approach to time management while raising children offers practical wisdom for entrepreneurs balancing family life with business demands. The episode also explores their evolution from hands-on operators to leaders of a professional management team, highlighting the importance of perseverance, adaptability, and staying true to your core values in building a successful lifestyle business. Their journey from local meal delivery service to nationwide brand demonstrates how focusing on customer feedback and maintaining food quality can drive sustainable revenue growth and market expansion.  Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners, starting at the end of November 2024. You can join anytime at www.mydailybusiness.com/AIchat Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

In this quick tip episode of the My Daily Business Podcast, host Fiona Killackey explores the concept of resilience in business through a unique analogy with basketball. Drawing from her personal experiences watching her son play, Fiona highlights the importance of perseverance and team support when facing setbacks. She asks listeners to reflect on how they respond when they "miss a shot" in their business endeavors. Are you harsh on yourself, or do you allow room for another attempt? Fiona encourages small business owners to build a supportive network, akin to a sports team, that can provide encouragement and perspective when challenges arise. She also shares insights on the power of cultivating self-compassion and the understanding that there are always more opportunities ahead.Additionally, Fiona invites listeners to join her monthly AI chat, a platform designed to help small business owners harness AI tools for greater efficiency. With a focus on creating a safe space for learning, these sessions promise to be both informative and transformative. Check out mydailybusiness.com/aichat for more details. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners, starting at the end of November 2024. You can join anytime at www.mydailybusiness.com/AIchat Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

"Find your community. If you're building in clean tech or, you know, agritech, it doesn't matter. Like news or whatever, find where your people are. Find that community. Talk to them. Peers are so important, it doesn't matter. Even if they're competitors to you. You know, people start from one point and they end up somewhere else completely. So it doesn't really matter. There is enough room for everyone to sort of thrive in that industry."Priyanka and Shannon share their journey from non-tech backgrounds in finance and consultancy to creating a tech platform that is gaining significant traction and backing from industry giants like Snapchat. They discuss the challenges and triumphs of building a startup, the importance of unbiased news, and how they managed to capture the attention of mentors like Mark Cuban.The conversation delves into the future of social media, the impact of AI on content creation, and the importance of meeting your audience where they are. This episode is packed with insights for anyone looking to innovate in their field, regardless of their background.  Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners, starting at the end of November 2024. You can join anytime at www.mydailybusiness.com/AIchat Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

"Are they really set up for success? And part of that, a huge part of that is that there are systems and processes in place."Fiona highlights the importance of regularly reviewing and updating these systems to ensure they remain relevant and effective. She warns against complacency and encourages listeners to assess their current processes critically. Whether you already have a team or are planning to hire, Fiona's insights will help you create a more efficient and resilient business.For those looking to improve their business systems, Fiona recommends the "How to Set Up Your Systems in Seven Steps" course, available at mydailybusiness.com/courses. This episode is a must-listen for any small business owner aiming to maintain stability and growth, even amidst staffing changes. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners, starting at the end of November 2024. You can join anytime at www.mydailybusiness.com/AIchat Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

 You'll Learn About:The role of instinct in business decision-makingThe evolution of The Design Files over nearly two decadesThe importance of maintaining independence and integrity in businessInsights into launching a print magazine in a digital ageStrategies for balancing personal growth with business leadershipThe impact of community and relationships in business success  Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners, starting at the end of November 2024. You can join anytime at www.mydailybusiness.com/AIchat Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

You'll learn about:The importance of providing proper context and data points to AI tools for better, more personalised resultsHow to leverage existing content (videos, voice notes, podcasts, emails) as input for AI to learn your unique tone and styleWhy generic AI prompts may lead to generic or misaligned outputs, and how to avoid thisThe significance of pattern recognition in AI and how it affects the quality of AI-generated contentStrategies for making AI sound more like you and align with your brand voiceThe value of embracing AI in business while learning to use it effectively and appropriately.  Want to know more about AI join our new monthly AI chat for small business owners, starting at the end of November 2024. You ca join anytime at www.mydailybusiness.com/AIchat   Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners, starting at the end of November 2024. You can join anytime at www.mydailybusiness.com/AIchat Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

In this episode, Fiona chats with Aaron, founder of NON and a successful entrepreneur in the hospitality industry, to uncover his valuable insights on building strong partnerships and maintaining balance while growing a business. Aaron shares practical strategies for launching new products, scaling successfully, and staying true to your brand's identity. Don't miss this inspiring conversation!You'll Learn How To:The lack of hospitality or family business backgroundOvercoming challenges scaling the businessThe impact of data-driven insights on marketingThe unique process behind creating NON’s flavoursConsistency in branding and designThe creation and success of NON’s award-winning bottle stopperThe importance of naivety and curiosity in businessTips for launching products and partnershipsManaging multiple markets and global expansionBalancing personal life and business responsibilitiesHiring good people and strategic advisorsNavigating cultural differences in different marketsThe significance of brand advocacy and street credMaintaining product consistency while scalingStaying innovative and future plans for the businessGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners, starting at the end of November 2024. You can join anytime at www.mydailybusiness.com/AIchat Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

In this episode, we explore how to make your marketing more relatable by showing authenticity and building genuine connections with your audience. Learn how to reflect your audience's frustrations to strengthen engagement. Tune in!You'll Learn How To:Authentic marketingUnderstanding audience frustrationsExamples of marketingEvaluating your recent marketing efforts for relatability.Resources for marketing assistance and coaching. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners, starting at the end of November 2024. You can join anytime at www.mydailybusiness.com/AIchat Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.