Partner Marketing Pros- Episode Four

In this month's episode we continue our conversation with Gerry Murry from IDC about marketing budgets and investments. Gerry Murray is a Research Director with IDC's Marketing and Sales Technology Research Service. IDC has worked closely with Microsoft for many years, particularly on the partner marketing business with our team. In this episode you will learn more about how much to budget to allocate towards marketing efforts and what investments partners should be thinking about making.

In this two-part episode Research Director at IDC, Gerry Murray teaches us about organizing team structure and resourcing. In part two, we'll focus on making wise investments and managing a budget for your marketing team.

Learn about the importance of customer lifetime value (CLV) and how to maintain it with Prashanth Subramanian, co-founder and executive director of Microsoft partner Quadrasystems.

Learn about high-engagement marketing strategies and tools to drive increased rate of prospect-to-buyer conversion with Jeff Wedren, AVP of Microsoft partner PowerObjects.

Hosted by Microsoft Global Channel Marketing Lead Jennifer Tomlinson, this month's episode takes a deep dive with Microsoft partners Chris Wright and Barnaby Ellis from fiftyfiveandfive and Kenechi Duru from Rackspace on social media, blogs, and how they can support modern digital selling.

Joanne Charley, the Chief Marketing Officer for Neural Impact and a professor of marketing at Capilano University, hosts Episode Five of the Partner Marketing Pros podcast. In this episode, she is joined by Heather Thompson, Senior VP of Marketing at Qorus Software, as they explore several ways to support your inbound and content marketing to support brand leadership, lead generation, and to accelerate the buying journey.

Don't miss Brigitte Roy the Director of Marketing, Strategy and Innovation at SherWeb discussing best practices and useful tips for digital marketing, in episode four. 

Sharka Chobot, Chief Leadership Officer of Neural Impact, talks with LS Retail CMO Eloise Freygang about using emotional engagement in digital marketing to increase buyer interest.

What's the key to a successful marketing campaign? Knowing your customers. In this month's episode of our Smart Partner Marketing podcast series, MediaValet VP of Marketing Maria Osipova explains how personas lead to prospects.

Welcome to the Partner Marketing Pros podcast, where each month we feature a new theme that builds towards providing a cohesive marketing strategy you can implement into your business. Today guest host Sharka Chobot, Chief Transformation Office at Neural Impact, sits down with Tim Wallis, CEO of Content and Code, to discuss industry trends that help build a strong marketing foundation. To learn more after listening, check out this blog on Why marketing is as important as your product.   Host: Jennifer Tomlinson, Global Channel Marketing Lead at Microsoft. Follow Jennifer on LinkedIn. Guest: Sharka Chobot, Chief Transformation Office at Neural Impact. Tim Wallis, CEO of Content and Code. Follow MS Partner on Follow MS Partner on Facebook, Twitter, and LinkedIn