Finite Market Domination: Building Category Leaders

In this episode of the Megadeals Podcast, Christopher Engman speaks with Adam Howatson, CEO of LogiSense, about his unique career journey from Chief Marketing Officer at OpenText to leading LogiSense in the usage-based billing revolution. Adam shares insights on scaling OpenText from $150M to $2.8B in revenue, the strategic importance of cross-functional leadership, and how usage-based pricing is reshaping industries like IoT and SaaS. Tune in to hear Adam’s advice on building a well-rounded leadership team, the impact of AI on pricing models, and his vision for the future of enterprise monetisation.

Whether you're a business leader within the sustainability space or simply curious about the future of energy, this episode is packed with valuable insights!

In this episode of the Megadeals podcast, host Bora Brännström and guest Jef Sharp, CEO of Qnect, dive into the revolutionary changes Qnect brings to steel construction. By integrating advanced technology, Qnect is transforming an industry historically plagued with delays and overruns. Their platform, leveraging cloud computing, automation, and optimization, streamlines collaboration across all construction stakeholders, reducing time, costs, and environmental impact. Qnect's patented software automates up to 80% of steel connections, allowing for significant savings and enabling engineers to concentrate on critical project aspects. Join us to explore how Qnect is shaping the future of green construction.

For scaleups who offer a new category in a finite market, this episode is for you.

Christopher Engman and William Alteryd dive deep into the relevance of Megadeals for students in the Industrial Management and Engineering program at Luleå University. The program, a blend of engineering and business, prepares students for leadership roles, making Megadeals' methodologies highly relevant for their future careers.Christopher shares his critical learnings since university, emphasizing fast learning over prestige. He also discusses the value of core skills learned at university, such as mathematical statistics and scientific methods. These skills are often overlooked but are crucial to long-term success.William, who has been with Megadeals for one and a half years while studying, shares his insights. He talks about the importance of asking questions, being fearless, and the value of mentorship. He also discusses the differences in corporate culture between large and small companies, highlighting Megadeals' agility and flexibility.The episode then shifts to "The Bold Move," an initiative led by William to recruit and train students in Megadeals methodologies. William explains how this initiative is a win-win for the company and the students, offering real-world experience and a chance to learn the Megadeal methodologies.The episode wraps up with Christopher and William emphasizing the importance of integrating marketing and sales and how Megadeals is pioneering in this area.Whether you're a student, a young professional, or a seasoned leader, this episode is packed with valuable insights you won't want to miss.

Founder and CEO of Fluint.io, Nate Nasralla teaches how to sell with buyers, not to them. In this podcast episode, Nate and Christopher discuss strategies for successful enterprise sales. They emphasize the importance of identifying and empowering deal champions in order to win over key stakeholders. Additionally, Nate points out the importance of effective communication in B2B sales and the challenges of scaling messaging and positioning. Ps. You will also get an explanation of how to create a “cohesive narrative."

ABM is mistakenly seen as a technology when it's really about targeting specific groups of accounts with tailored messaging throughout the funnel. The podcast guests, Christopher Strandell and Erik Annerberg have over 20 years of experience in the ABM industry. Now that they are colleagues at the ABM company InZynk, they happily joke about how they were once business rivals. Erik and Christopher emphasize the importance of teamwork and collaboration between sales and marketing. They know how hard it is to get marketing and sales working together. As an example, the sales and marketing teams can collaborate in determining who, when, and how to target and build messaging, content, and distribution together. We're joined by the host Christopher Engman, author of the Megadeals book, also known as "the father" of the ABM category. 

One of the key traits of successful megadealers is their ability to understand, influence and shape a client ecosystem.  Elon Musk and Steve Jobs shaped their respective ecosystems and transformed how we communicate and drive e-cars. In this podcast episode HP Indigo "veteran" Christian Menegon shares an inspiring story of how he and the HP Indigo team influenced and shaped the ecosystem from traditional analogue to digital printing technology. You will also learn which two words the market doesn’t want to hear. Not only did this result in winning deals but also growing the digital printing category and positioned HP Indigo as the category leader. Stay tuned. 

"The best things are easy, but you need to understand them..." says Megadealer Kenny Fogel.It all started with listening to a podcast episode on vacation in Mallorca. Today Kenny Fogel can title himself a Megadealer and the CEO of HPSolartech. Kenny shares the story of when he, as a salesman, went from small deals selling solar panels on rooftops to orchestrating Megadeals selling solar parks due to the Megadeals philosophy. How did he understand the need to differentiate messaging to investors and landowners? When is the right time to position a brand? This episode opens the door of working on the solar market's ecosystem and the proper messaging architecture. Don't forget to subscribe to the Megadeals Podcast! 

The three Megadeals Advisory founders have a dialogue around learnings from 2021. Some of the learnings discussed are linked to Messaging creation, Content production and Martech tactics. The three also deliver tips on how sales and marketing may come together as one team. They handle topics like title fights and the importance of following the symptoms to find the root cause. You don't want to miss when Christopher expand the definition of a Megadeal. There's a correlation with deal size. However, the deal size is not the trigger when you need to shift from selling to orchestration. Interested to learn what these triggers are? Welcome to tune in!