Finite Market Domination: Building Category Leaders

In this episode, Sara Simmonds—impact innovator and former fashion industry buyer—shares how founders in sustainability tech can break through the noise. With over 500,000 companies competing in the space, simplicity in positioning, a strong hero offer, and emotionally resonant messaging are no longer nice-to-haves—they're essential. Learn how to turn complexity into clarity and scale impact in a crowded market.

If you're passionate about sustainable business practices or want to stay ahead of industry trends, this conversation is packed with valuable insights. We explore how companies of all sizes are adapting to new sustainability regulations, the role of banks and large corporations in driving change, and the innovative technologies helping businesses track and reduce their carbon footprint. Whether you're a leader looking for strategic advantages or simply curious about the future of sustainable enterprise, this episode offers thought-provoking discussions and actionable takeaways.

In this episode of the Megadeals Podcast, we sit down with Karin Åkerblom, CEO of Tromb, to discuss her unconventional journey from sales rep to CEO in just six months. Karin shares her insights on leading with curiosity, fostering innovation, and making tech more inclusive. She also reveals the challenges and opportunities of digital transformation, how to build high-performing teams, and why having fun at work is key to success. Tune in for an inspiring conversation filled with bold decisions, valuable lessons, and a fresh take on leadership in the tech industry.

In this episode of the Megadeals Podcast, Christopher Engman speaks with Adam Howatson, CEO of LogiSense, about his unique career journey from Chief Marketing Officer at OpenText to leading LogiSense in the usage-based billing revolution. Adam shares insights on scaling OpenText from $150M to $2.8B in revenue, the strategic importance of cross-functional leadership, and how usage-based pricing is reshaping industries like IoT and SaaS. Tune in to hear Adam’s advice on building a well-rounded leadership team, the impact of AI on pricing models, and his vision for the future of enterprise monetisation.

Whether you're a business leader within the sustainability space or simply curious about the future of energy, this episode is packed with valuable insights!

In this episode of the Megadeals podcast, host Bora Brännström and guest Jef Sharp, CEO of Qnect, dive into the revolutionary changes Qnect brings to steel construction. By integrating advanced technology, Qnect is transforming an industry historically plagued with delays and overruns. Their platform, leveraging cloud computing, automation, and optimization, streamlines collaboration across all construction stakeholders, reducing time, costs, and environmental impact. Qnect's patented software automates up to 80% of steel connections, allowing for significant savings and enabling engineers to concentrate on critical project aspects. Join us to explore how Qnect is shaping the future of green construction.

For scaleups who offer a new category in a finite market, this episode is for you.

Christopher Engman and William Alteryd dive deep into the relevance of Megadeals for students in the Industrial Management and Engineering program at Luleå University. The program, a blend of engineering and business, prepares students for leadership roles, making Megadeals' methodologies highly relevant for their future careers.Christopher shares his critical learnings since university, emphasizing fast learning over prestige. He also discusses the value of core skills learned at university, such as mathematical statistics and scientific methods. These skills are often overlooked but are crucial to long-term success.William, who has been with Megadeals for one and a half years while studying, shares his insights. He talks about the importance of asking questions, being fearless, and the value of mentorship. He also discusses the differences in corporate culture between large and small companies, highlighting Megadeals' agility and flexibility.The episode then shifts to "The Bold Move," an initiative led by William to recruit and train students in Megadeals methodologies. William explains how this initiative is a win-win for the company and the students, offering real-world experience and a chance to learn the Megadeal methodologies.The episode wraps up with Christopher and William emphasizing the importance of integrating marketing and sales and how Megadeals is pioneering in this area.Whether you're a student, a young professional, or a seasoned leader, this episode is packed with valuable insights you won't want to miss.

Founder and CEO of Fluint.io, Nate Nasralla teaches how to sell with buyers, not to them. In this podcast episode, Nate and Christopher discuss strategies for successful enterprise sales. They emphasize the importance of identifying and empowering deal champions in order to win over key stakeholders. Additionally, Nate points out the importance of effective communication in B2B sales and the challenges of scaling messaging and positioning. Ps. You will also get an explanation of how to create a “cohesive narrative."

ABM is mistakenly seen as a technology when it's really about targeting specific groups of accounts with tailored messaging throughout the funnel. The podcast guests, Christopher Strandell and Erik Annerberg have over 20 years of experience in the ABM industry. Now that they are colleagues at the ABM company InZynk, they happily joke about how they were once business rivals. Erik and Christopher emphasize the importance of teamwork and collaboration between sales and marketing. They know how hard it is to get marketing and sales working together. As an example, the sales and marketing teams can collaborate in determining who, when, and how to target and build messaging, content, and distribution together. We're joined by the host Christopher Engman, author of the Megadeals book, also known as "the father" of the ABM category.