#146: Cracking the Code: With Skya Jones of Boulevard on EMR, Booking, and Results-Driven Marketing

In this episode, Cameron is joined by Skya Jones, MedSpa Education Manager at Boulevard, and they discuss the importance of business acumen in the medical aesthetics industry. They explore the significance of networking, the transition from being a provider to working in tech, the growth of Boulevard, the necessity of online booking systems, and the importance of data in marketing ROI. The conversation emphasizes the need for practice owners to adapt to industry trends and invest in technology to enhance patient experience and business success.In this conversation, Skya Jones and Cameron Hemphill discuss the critical aspects of client retention, marketing strategies, and the importance of data and technology in the MedSpa industry. They emphasize the financial implications of retaining clients versus acquiring new ones, the effectiveness of branding and marketing, and the necessity of utilizing data for informed decision-making. They also highlight the significance of streamlining tech stacks to enhance operational efficiency and prepare for future growth in a competitive landscape.Listen In!Thank you for listening to this episode of Medical Millionaire!TakeawaysThe podcast aims to provide value for MedSpa owners.Networking at conferences can lead to valuable connections.Understanding data is crucial for business success.Many providers lack business training despite clinical expertise.Online booking is essential for modern practices.Clients prefer automated and seamless experiences.Tech companies should understand the industry they serve.Marketing spend should be tracked for ROI.Investing in marketing can yield significant returns.The aesthetics industry is growing rapidly. Retaining clients can yield significant financial returns.A balanced approach to client retention and acquisition is essential.Brand recognition and effective marketing are crucial for success.Utilization metrics are vital for assessing business performance.Robust reporting systems can streamline operations and improve decision-making.Data analysis is becoming increasingly important in the med spa industry.Integrating technology can enhance efficiency and client experience.Understanding the cost of underutilized equipment is critical.Change and growth in business often require uncomfortable adjustments.Investing in the right tech stack is essential for future success.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:https://growth99.com/

In this episode, Cameron is joined by Cori Sue Morris, founder and CEO of Retreat, and they discuss the importance of balancing emotional intelligence with data-driven marketing strategies, the benefits of fractional leadership, and the key performance indicators that drive successful marketing campaigns. The conversation emphasizes the need for aesthetic practices to invest in marketing to capture demand and grow their businesses effectively.In this conversation, Cori and Cameron talk about the critical importance of investing in marketing for business growth, particularly in the aesthetics industry. They explore the role of digital advertising, the necessity of a solid tech stack for tracking marketing effectiveness, and the challenges of content creation. They also emphasize the need for practice owners to understand their marketing metrics and make informed decisions to drive long-term success.Listen In!Thank you for listening to this episode of Medical Millionaire!Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:https://growth99.com/

In this episode, Cameron discusses essential strategies for MedSpa owners to elevate their practices in 2025. He emphasizes the importance of effective marketing, proper budgeting, and building a strong tech stack to enhance patient acquisition and retention. The conversation covers key metrics for success, including patient lifetime value and utilization rates, while providing actionable insights for practice owners to thrive in a competitive landscape.Listen In!Thank you for listening to this episode of Medical Millionaire!Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:https://growth99.com/

In this episode, Cameron is joined by  Ben Hernandez, founder and CEO of Skytale Group, and they discuss the growth of the MedSpa market, the importance of data, consumer spending trends, and the challenges faced by practices. They highlight the resilience of aesthetic services during economic downturns and the increasing demand for weight loss treatments. They provide valuable insights for practice owners and those interested in entering the aesthetics field.In this conversation, Cameron Hemphill and Ben discuss the evolving landscape of aesthetic services, focusing on market trends, profitability, patient retention, and the shift from surgical to non-surgical treatments. They talk about the importance of understanding demographics, the impact of new technologies, and the necessity for practices to adapt and specialize in order to thrive in a competitive market. They also emphasize actionable insights derived from data to enhance patient loyalty and operational efficiency.Listen In!Thank you for listening to this episode of Medical Millionaire!Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:https://growth99.com/

In this episode, Cameron discusses the evolving landscape of medical aesthetics and the importance of understanding key business metrics for practice owners. He emphasizes the significance of utilization rates, effective marketing strategies, and maximizing EBITDA to enhance practice valuation. He also encourages practice owners to adopt a business mindset, focusing on numbers and metrics to ensure sustainable growth and success in a competitive market.Listen In!Thank you for listening to this episode of Medical Millionaire!Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:https://growth99.com/

In this episode, Cameron is joined by Dr. Anisa Mudawar, DNP, founder of Beauty Boost Med Spa, and they discuss her inspiring journey into the aesthetics industry, her innovative marketing strategies, and the importance of building a strong brand. They delve into the challenges of hiring and managing a growing team, the significance of safety and education in aesthetic practices, and the effective patient retention strategies implemented at her MedSpa. Anisa also discusses her Boost Camp initiative, aimed at training the next generation of aesthetic providers, and emphasizes the importance of continuous learning and adaptation in the fast-evolving aesthetics industry.Listen In!Thank you for listening to this episode of Medical Millionaire!Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:https://growth99.com/

In this episode, Cameron is joined by Alexis Bowhay, award-winning Orlando Injector and next-gen aesthetic leader, and they discuss her journey from being a cardiology PA to transitioning into aesthetics, emphasizing the importance of resilience, networking, and personal branding. They explores the intersection of fitness and aesthetics, the challenges of balancing family life with professional commitments, and the emotional impact of recognition in your career. Alexis also discusses the realities behind social media glamour and her aspirations for the future, highlighting the significance of being intentional with time and opportunities.Listen In!Thank you for listening to this episode of Medical Millionaire!Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:https://growth99.com/

In this episode, Cameron is joined by Kacie and Cody Avey, owners of Tailored Aesthetics, and they discuss their unique approach to aesthetics, focusing on skin health and patient education. They highlight their journey into the industry, the challenges of opening their own practice, and the importance of building a patient-centric business.They emphasize a holistic approach to skin health and patient education and attribute their success to social media, word-of-mouth referrals, and a unique patient experience. They also share insights on marketing strategies, the introduction of a skin coaching membership, and their plans for expansion and continuous education.Listen In!Thank you for listening to this episode of Medical Millionaire!Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:https://growth99.com/

In this episode, Cameron is joined by Richard Maloof and Michelle Bogle, co-owners of Savvy Chic Laser & Aesthetic Spa, and they discuss the importance of patient care, retention strategies, the value of nurses in their practice, and the role of social media in growing their practice. They highlight the significance of continuous learning, the dynamics of building a strong team, and the value of creating a safe and welcoming environment for clients.They talk about the high acquisition costs of new clients and the need for a personalized approach to patient consultations. They also touch on their recent rebranding to better reflect their expanded services and evolving industry standards.Listen In!Thank you for listening to this episode of Medical Millionaire!Trusted by over 850+ practices and 2,000+ providers in aesthetics, plastic surgery, dermatology, and dentistry, we specialize in growing medspas through comprehensive marketing and automation solutions. Our expertise in patient acquisition, CRM, SEO, and more make sure you are generating new bookings constantly. Let us help you run your practice like a true business!Inquire Here:https://growth99.com/Or, check out Growth99 University and Learn How To Scale Your Medical Practice To A Multi-Million Dollar Business Effectively.https://school.growth99.com/

In this episode, Cameron is joined by Daemien Patton, an expert in running successful ad campaigns for medical aesthetics practices, and they discuss the key elements of a successful ad campaign, including having effective processes and systems in place, creating compelling ad copy, setting up a user-friendly online booking system, and targeting the right audience. They also emphasize the importance of tracking and optimizing the campaign to achieve a high return on ad spend (ROAS).Cameron and Daemien talk about the importance of attribution and setting up effective marketing campaigns for practice owners. They emphasize the need for the right systems and tech stack, such as Zanotti or Boulevard, to track and analyze data. They also highlight the value of call tracking software like CallRail to monitor phone conversations and improve sales staff performance. They stress the importance of a well-optimized Google My Business profile and the benefits of investing in reputation management. They also emphasize the need for practice owners to become great marketers and invest in sales training to achieve success. Listen In!Thank you for listening to this episode of Medical Millionaire!Trusted by over 850+ practices and 2,000+ providers in aesthetics, plastic surgery, dermatology, and dentistry, we specialize in growing medspas through comprehensive marketing and automation solutions. Our expertise in patient acquisition, CRM, SEO, and more make sure you are generating new bookings constantly. Let us help you run your practice like a true business!Inquire Here:https://growth99.com/Or, check out Growth99 University and Learn How To Scale Your Medical Practice To A Multi-Million Dollar Business Effectively.https://school.growth99.com/