
How Pedro Schmidt Turned KA-EX From Hangover Cure to an International Sports Nutrition Brand
Today, we’re thrilled to welcome Pedro Schmidt, CEO and Founder of KA-EX, the world’s first fast-acting cortisol stress reducer.
KA-EX is built on a science-backed foundation, with three clinical trials and thousands of professional athletes across Europe using it daily - from top European football clubs, such as Paris-Saint Germain and the Swiss National Football Team, to TUDOR Pro Cycling, and numerous Olympic gold medalists.
After becoming one of Switzerland’s best-selling dietary supplements, with over 2 million units sold annually, the equivalent of 100 million units per year in the U.S. when adjusted for population size, KA-EX is now expanding into the U.S. market, focusing on high-performing athletes.
00:00:00 - Welcome
00:01:29 - Intro
00:03:50 - Deep Dive
00:17:33 - Shout Out
00:20:14 - Important Learnings
00:27:39 - Lightning Round
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