PR & Influencer Marketing for Med Spas - Interview with Reena Goodwin

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina to discuss some of the most important topics for med spa and aesthetics practice owners, including effective marketing strategies, key insights for managing practices, and proven tactics for growth and improving profitability. This episode is filled with valuable advice that can help practice owners sharpen their business strategies! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Louis Frisina of Build My Health (https://www.buildmybod.com/) Louis is a renowned biotechnology entrepreneur and aesthetics industry thought leader. Harvard-educated, with over 30 years of success discovering new markets, and founding, leading and building profitable $M and $B biotech ventures for companies such as Fisher Scientific International, Collagenesis, Q-Med Inc., Medicis Pharmaceutical Corporation, GynoPharma and more. He is an advisor to several private equity and hedge funds for M&A and capital raise. Louis discovered the aesthetic filler Restylane in Brazil, built the market and sold Restylane to Medicis for $160MM in the United States, and another $100 MM for Perlane and other NASHA injectable products.

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) to discuss Public Relations, Media Relations, and Influencer Relations. We will dive deeper into these topics and explain how these can benefit your Med Spa! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) Reena is the founder of FACTEUR PR, an award-winning PR & partnerships studio for beauty, home & wellness brands. She is also the founder of realfluence, an online partnership platform connecting beauty experts with brands. Reena has over a decade of experience working with world-renowned brands like Columbia Records, the Rock 'n' Roll Hall of Fame, and the Cleveland Museum of Art. Since founding FACTEUR PR in 2016, Reena has dedicated her career to supporting changemakers in the beauty and wellness industries. Her impactful work has been recognized by outlets such as the New York Times, Architectural Digest, and PR Couture.

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annual online ad spend. In this episode, Lauren and I dive deep into the math behind discounting strategies and why they can be a game-changer for attracting new patients. We will break down the numbers, share examples, and explain the trade-offs involved in customer acquisition costs. Don't miss this chance to gain a deeper understanding of effective discounting strategies! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annual online ad spend. In this episode, Lauren and I dive into the most effective strategies for maximizing your lead-to-booking conversion rate. From handling deposits and credit card captures to managing no-shows, we'll guide you through the best practices we've developed through years of trial and error. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Steven Roddy of Roddy MedSpa (https://roddymedspa.com/) to discuss an intriguing framework designed to help you understand and optimize the performance of your injectors and team, creating a more efficient and profitable med spa. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Steven Roddy of Roddy MedSpa (https://roddymedspa.com/) Steven is the co-founder of Roddy MedSpa and Modern Beauty Con (https://modernbeautycon.com/) alongside his wife, Renata Roddy. Roddy MedSpa is the official med spa for the Patriots Cheerleaders and Miss Massachusetts USA. Steven is also the founder and CEO of the #1 pageant community in the world, https://pageantplanet.com/. Their website, social channels, and weekly emails reach more than 600,000 contestants and directors. Prior to founding these businesses, Steven was a model and television host, and at the remarkable age of 23, he became the youngest owner of a professional football team. His expertise extends to consulting for magazines, designers, and actors from Canada to Hawaii.

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kim Burke of Kiss Aesthetics (https://kissaestheticschicago.com/) to discuss how Kim grew a successful business from scratch. We also discuss how Kim goes about hiring and managing a team, and the critical factors that contribute to running a successful and rapidly growing business in the Chicagoland area. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Kim Burke of Kiss Aesthetics (https://kissaestheticschicago.com/) Kim is the founder and Medical Director of Kiss Aesthetics, a certified Nurse Practitioner, and is listed as one of the "Top 100 Best Injectors in America." Kim has made significant contributions to the aesthetics industry. She not only excels in her practice but also dedicates her time to training the next generation of top professionals through the Kiss Academy, her own private injectable training course. Kim is the director of two Kiss Aesthetics locations in the Chicagoland area. Married since 2003, she is also a proud mother of two.

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina. Louis is a renowned biotechnology entrepreneur and aesthetics industry thought leader. Harvard-educated, with over 30 years success discovering new markets, and founding, leading and building profitable $MM and $B biotech ventures for companies such as Fisher Scientific International, Collagenesis, Q-Med Inc., Medicis Pharmaceutical Corporation, GynoPharma and Ares Serono. He is an advisor to several private equity and hedge funds for M&A and capital raise. Louis actually discovered the aesthetic filler Restylane in Brazil, built the market and sold Restylane to Medicis for $160MM upfront, and another $100 MM for Perlane and other NASHA injectable products. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠https://go.medspamagicmarketing.com/schedule

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠ ⁠https://go.medspamagicmarketing.com/schedule Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Jessica Nunn of Maven Financial Partners (https://mavenfp.com/) Jessica Nunn is the founder and CEO of Maven Financial Partners. Jessica founded Maven with a vision to make strategic financial advice accessible to every small business owner. She understands that her clients carry the responsibility of maintaining a business, meeting their goals, paying their employees, paying themselves, and providing for their families. Her job is to make the complex world of revenue, profitability, and key performance indicators clear and simple. She provides clients with financial solutions that can change their business for the better, which, in turn, can change their lives. Before Maven’s launch, Jessica was a founding partner of Skytale Group, a financial consulting firm for dental and medical spa practices. Jessica started her career in Big 4 public accounting firms preparing tax returns for high net worth business owners. Later, at middle-market accounting firms, she provided financial planning, business consulting, and tax planning strategy to small businesses and their owners. Throughout her years of experience, she’s focused on building meaningful relationships with clients. At Maven, she serves small business owners in many sectors, including dental, aesthetics, law, marketing, construction, and more. She commits to learning a business as well as the owner does, mapping a plan to help a business perform at its full potential, and building a team at Maven who can serve clients in the same way. Today's episode is sponsored by Podium. Podium helps your business improve your customer experience with an all-in-one communications tool. Get more reviews, connect with leads, collect payments, and send text campaigns—all from one easy-to-use inbox. From first search to final sale, Podium makes everything as easy as sending a text. Visit ⁠https://www.podium.com/podcast/⁠ to learn more.

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Danielle White of d'lux aesthetics (https://www.dluxaesthetic.com/) to discuss strategies for building a successful and profitable med spa without falling into to the trap of business debts. We also discuss how Danielle achieves exceptional reviews and satisfaction ratings from her clients. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Danielle White of d'lux aesthetics (https://www.dluxaesthetic.com/) Danielle is the owner of D Lux Aesthetics, a highly accomplished Nurse Practitioner, mother of two, and national trainer in aesthetic medicine. Her exceptional skills have earned her recognition as a National Account Trainer and Consultant for leading brands such as Galderma and Allergan. She has also received accolades as a Realself Most Loved Injector and ranked among the Top 100 Best Aesthetic Injectors. Passionate about skin, beauty, anti-aging and the art of enhancing beauty, Danielle strongly believes in preserving youth and promoting inner and outer well-being. She is well-regarded for her honesty and commitment to a natural approach to aesthetics.

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages and guides online advertising strategies for med spas in 16 different states and oversees roughly $1 million in annual online ad spend. Today, Lauren and I are peeling back the curtain on the advertising strategies, services and offers that are generating the most significant and consistent results for our clients right now across the US.  If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠https://go.medspamagicmarketing.com/schedule Today's episode is sponsored by Podium. Podium helps your business improve your customer experience with an all-in-one communications tool. Get more reviews, connect with leads, collect payments, and send text campaigns—all from one easy-to-use inbox. From first search to final sale, Podium makes everything as easy as sending a text. Visit ⁠https://www.podium.com/podcast/⁠ to learn more.