Episode 401: Coaching Brand vs Virality: Why Authority Always Wins

In this week’s episode I cover what it’s really like living in Dubai for three years the good, the surprising, and the things most people don’t talk about. From starting out in JVC to now living in Dubai Hills, I share how the city has evolved, what it’s like raising a family here, and the lessons I’ve learned along the way about community, change, and finding happiness.

In this week's episode I cover building an authority brand content system. I talk about the difference between creating an authoritative coaching brand and just chasing followers or views.

In this week's episode I cover how direct messages are changing inside Instagram in 2025. In this video, I want to talk to you about the DMs. 

In this week's episode I cover the missing link to making a lot more money online. I share the one area that if you double down on for the next 60 days will completely transform your business.

In this week's episode I cover identity upgrade for online coaches. I dive into why identity is the single biggest driver of your success and why strategy, marketing, or content will only take you as far as your current identity allows.

In a world where personal brands are built overnight, AI is replacing personality, and “six-figure months” are promised in DMs… this conversation is different.Join Mark Coles and Rachel Godfrey, two of the most respected voices in the fitness and coaching industry, for a raw, real, and vulnerable conversation.

In this week's episode I cover where online fitness coaching is heading in 2026 and how you can stay ahead.AI is coming for your coaching business but not in the way you think. 

In this week's episode I cover why business mentorships deserve more respect.I want to give you the real pros and cons of business coaching.

In this week's episode I cover one of the most powerful additions we’ve made to our sales system something I call homework.I’ll walk you through exactly how this works before a sales call, why it saves you time, and how it gets your prospects crystal clear on what they actually need help with.

In this week’s episode I cover why I’m still as motivated today as I was 25 years ago in the fitness industry. I talk about what truly keeps me inspired, why I don’t look for motivation, the role of purpose and alignment, shutting out distractions, not needing outside validation, and why caring at the core about helping people has kept me going.