You have 20,000 contacts on your email list—but is sending all of them your Black Friday campaign a good idea? Monica Badiu sits down with Radek Kaczyński, CEO of Bouncer, to discuss email verification, ageing lists, and the risks of increasing sends after months of inconsistent contact. You’ll learn what to check before a promotion, how verification differs from double opt-in, and why a technically valid address still needs a thoughtful sending strategy. Radek also shares Bouncer’s own deliverability setback and a 20% first-purchase offer for listeners.
00:00 — Is your list ready for Black Friday?
02:00 — Three risks in a 20,000-contact campaign plan
05:00 — Bouncer’s own deliverability setback
08:00 — The service-counter problem that led to Bouncer
16:00 — Why addresses become invalid or risky
24:00 — Bounce rates and what to do when they rise
33:00 — What verification adds to your email platform
40:00 — Older segments, re-engagement and quiet customers
46:00 — Verification versus double opt-in
53:00 — Bouncer and the listener offer
What You’ll Learn in This Episode
- List quality, sending consistency, and engagement are separate issues to review before increasing promotional emails.
- An address can be incorrect when someone signs up or become unusable later as their circumstances change.
- Verification can provide information before sending; bounce reports show what happened when a delivery was attempted.
- Rising bounce rates deserve investigation, and acceptable limits and enforcement vary between email providers.
- Older segments may need technical checks and a careful re-engagement plan before they join a promotion.
- Low email engagement doesn’t describe every aspect of a customer relationship; purchase history and other relevant signals add context.
- Verification and double opt-in serve different purposes and can complement one another.
- Deliverability recovery can take time: Radek says Bouncer’s own problem took about six months to stabilise.
Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
Other links:
- Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
- Join the free Master the Inbox community https://www.skool.com/master-the-inbox-school-4845
- Visit Monica’s website: https://www.monicabadiu.com
- Listen more Master the Inbox episodes: https://www.mastertheinbox.com
- Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/
- Read Monica’s blogs: https://www.monicabadiu.com/blog
- Get your freebies: https://www.monicabadiu.com/freebie
- Get help with your copywriting by scheduling a free discovery call: ...
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