How to Implement the Contribution Margin Function in Your Company

We're breaking down how Aston Martin pulled off saving their company and created a $100m marketing strategy that is still the backbone of their marketing.And as importantly, we give you the marketing playbook where you can use the exact same strategy—even if you're not selling six-figure sports cars. PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 17,200 subscribers and counting--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://businessplan.buzzsprout.com

Today we’re talking about how to market a boring product in a crowded industry. We're talking Liquid Death. We’ll set the stage with the problem, their pivot, the marketing tactics they used, give you a marketing study to show you their tactic is backed by science, and then give you the playbook how you apply it to your business.  PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 17,200 subscribers and counting--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://businessplan.buzzsprout.com

We discuss the importance of Digital Operations in the age of AI and automation and it's importance for businesses. We discuss the benefits of using tools, global talent, and automation to streamline processes, lower costs, increase profits, and increase productivity.Links from the Episode3rd Brain -  Your Business...automated.https://3rdBrain.coMichael Greenberg on X/TwitterAbout Michael GreenbergMichael Greenberg is the founder of 3rd Brain Operations (formally Clickdown.xyz), who provide specialized consulting, training and implementation services to help businesses optimize and automate their operations using modern digital tools and AI technologies. He is also a digital operations advisor and writes as Gent of Tech.  Prior to 3rd Brain Operations, Michael was the CEO and Chief Strategist for Call of Content, a podcast agency that he sold the majority of in 2021. PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 17,200 subscribers and counting--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://businessplan.buzzsprout.com

Google Chrome is phasing out third parties cookies by the end of the year. All the other browsers are already blocking them, Safari, Firefox etc...We talk about what online marketing looks like after 3rd party cookies are gone. About Rich StoneRich is a B2B tech intent data SaaS sales VP with 16 years of experience across a number of sales and leadership functions within TechTarget. Currently leading a team of Enterprise Sellers in North America in fostering mutually beneficial partnerships with our largest and most strategic customers in North America. Working diligently to ensure success across our customers’ B2B technology marketing and sales goals / KPIs. Providing solutions that make a real business impact for our customers across our full suite of TechTarget’s offerings including BrightTALK, Enterprise Strategy Group, Data Science Central and Xtelligent Healthcare Media.EPISODE LINKSTechTarget PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 17,200 subscribers and counting--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://businessplan.buzzsprout.com

Sheila takes us through her Branding Bootcamp and gives us a bonus lesson on how to build a successful loyalty program to increase your sales.ABOUT SHEILA BUTLERSheila is an accomplished Chief Marketing Officer (CMO)  with 25+ years experience in integrated marketing, global loyalty program management, loyalty strategy, loyalty marketing, partnership marketing, business development, CRM, and brand development & transformation across B2C & B2B at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank.From tech start-ups to Fortune 100 companies in hospitality and financial services industries, she has a demonstrated ability to lead marketing organizations, acquire new customers, deepen customer engagement, evolve brands, and drive loyalty and retention through consumer insights, customer relationship management (CRM), and strategic partnerships.  Partners/clients have included Disney, IHG, Starbucks, Visa, Bluegreen Vacations, AMResorts, Penn National Gaming, World Travel Holdings, and more. ​Sheila has a passion for great brands, tackling complex marketing challenges and new initiatives in creative environments.  She holds a Bachelor of Science in Music and Business/Arts Administration from Indiana University, Bloomington and a Master of Business Administration from the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill.​​​LINKSButler Marketing Grouphttps://www.butlermg.com PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 17,200 subscribers and counting--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://businessplan.buzzsprout.com

AI is disrupting organic search across Google, YouTube, Bing, Apple Podcasts, Spotify, other podcast apps, Amazon and a host of other search engines. Cody explains how to leverage AI to dominate SEO in all these search engines.ABOUT CODY SCHNEIDER Cody is recognized for co-founding Swell AI and Drafthorse AI, companies specializing in AI-driven content creation and SEO optimization. With a background in Business Economics and Economics, Cody has proven his skills in strategic planning, leadership, and management. He's currently focused on boosting organic traffic through AI-generated articles and podcast growth strategies. He's known for his innovative brand-building approach.EPISODE LINKSDrafthorse AIhttps://app.drafthorseai.comCody on Twitter: @codyschneiderxx PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 17,200 subscribers and counting--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://businessplan.buzzsprout.com

Learn how Chris and Dan created a video marketing campaign that helped Purple Mattress go from an unknown company to over $1 billion in sales.You'll leave with tons of video marketing tips and hacks to level up your online marketing and increase your sales.About Chris KnudsenChris Knudsen has spent his career building companies. He was the original CMO at Purple Mattress (PRPL). Before Purple was a household name, he established the company’s brand and marketing strategies. Chris’s innovation set the company on a path to achieve more than $1 billion in sales in less than four years. Before then as the CMO at SEO.com, he established and grew the company’s B2B sales and marketing division. He also served as vice president of sales and marketing at Doba SMB and as vice president of eCommerce at Speaking Roses. In 2012, Chris co-founded 3DplusMe, which was acquired by WhiteClouds.Chris earned his MBA from the Gore School of Business at Westminster College. He then returned as an adjunct instructor for ten years, teaching the capstone strategy course as well as courses in business plan development, search and social marketing, and entrepreneurship.About Dan BischoffAs a former journalist, agency president, and marketing executive over customer acquisition at Purple Mattress, Dan Bischoff is an expert in direct-to-consumer marketing. At Purple (PRPL), Dan was one of the company’s original employees. Over four years he launched and managed more than $300 million in digital and traditional advertising spend, resulting in over $1 billion in directly attributable sales. Today, Purple is a publicly traded company and one of the largest direct-to-consumer brands in the country. Before Purple, Dan served as a marketing director for numerous companies, including SEO.com. He also founded Content Hook, a content marketing service provider. The agency sold to Utah Media Group in 2015.Dan holds a bachelors degree in mass communications and public relations from the University of Utah.EPISODE LINKS:Stoic Yetihttps://www.stoicyeti.com PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 17,200 subscribers and counting--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://businessplan.buzzsprout.com

You need someone in your company running contribution margins across all products and services. Here's how to get it right. SHOW LINKSHow to Run a Great Finance and Accounting Department with CFO Sean Lambhttps://podcasts.apple.com/us/podcast/how-to-run-a-great-finance-and-accounting/id1522407349?i=1000608776346 PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 17,200 subscribers and counting--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://businessplan.buzzsprout.com

Discover the high stakes of Google paid ads and online marketing for personal injury attorneys. Learn about the challenges of prequalifying potential clients and creating effective landing pages. Nick is the CMO of a top law firm in Dallas, TX and shares insights, tips and a trick or two on how to compete with paid ads to drive leads for your business. He covers everything from the importance of a streamlined landing pages to the power of persuasion as a result of having a dialed in customer journey. Plus, explore the latest developments in AI technology and how you can leverage it to automate and improve your marketing.This is the NFL of paid ads on the internet and you'll walk away with ideas you can use in your sales and marketing.About Nick EricksonNick is the current CMO/CTO of a high-end car wreck injury law firm in Dallas Texas. He's had numerous speaking engagements on the technology of the legal industry in the past through Litiquest Plaintiff - a top legal tech company's annual conference. He's helped increase the monthly volume of clients retained for Reyes Browne Law in the last 2 years by 500% while consistently maintaining a 30% lower cost per retained client throughout that monthly volume.SHOW LINKS AND INFORMATIONIf you've been injured in a call accident👉 Call Toll Free: 888-878-5605👉 Use our Car Accident Case Calculator to See How Much Money You Could Receive👉 Contact us via the web here PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 17,200 subscribers and counting--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://businessplan.buzzsprout.com

Kyle and Brandon have a candid conversation giving you effective SEO TACTICS you can IMPLEMENT TODAY.It's a mini class so you can learn SEO in an episode.  About Kyle RoofKyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques.  Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.EPISODE LINKSPage Optimizer Prohttps://pageoptimizer.pro PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 17,200 subscribers and counting--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://businessplan.buzzsprout.com